Творческая реклама: приемы и методы ее создания (художественно-аналитическое исследование). Монография. Инна Марусева

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М.: Еардарики, 2006. – 399 с.

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      Имишнецкая И. Я. Креатив в рекламе. М. РИП-Холдинг, 2002.

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      Марусева И. В. Риторические фигуры в слогане рекламы. Сборный материал Всероссийской научно-практической конференции. Спб. СПБЕУП, 2010.

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      Источник: http: /censor, net. ua/v2561.

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