Самоучитель английского языка для менеджеров фармбизнеса. PharmEnglish for pharm career. Андрей Тимофеевич Бычков

between individual calls and group promotional activities for the strategy of driving the business should be about 6+3.

      15. The strategy of defending the business is chosen when the company needs to keep our market share.

      16. The average balance between individual calls and group promotional activities for the strategy of defending the business is about 3+3.

      17. The strategy of supporting business means that we make emphasis on group promotional activities.

      18. Our company is ready to implement the strategy of driving the business.

      19. You need reliable information.

      20. A regional manager sets business objective for this territory for the period of three months.

      21. Business objectives are always set in terms of sales and money.

      22. A regional manager first sets objectives in terms of sales.

      Задание №6: Письменно задайте вопросы к подчеркнутым словам в предложении:

      1. An effective territory management starts with deep business analysis.

      2. The regional manager has analyzed the key marketing indicators for a business strategy.

      3. All key market indicators must be analyzed in terms of time (year vs year) and in terms of territory.

      4. BCG Matrix is recommended to visualize potential business strategy for a product/business.

      5. BCG-Matrix was developed by a group of Canadian market specialists.

      6. Two main scales of the BCG-Matrix represent relevant market and our product market share.

      7. The lines marked red in the BCG-Matrix show the average country indicators in relevant market dynamics and in our product market share.

      8. Each of the four segment of the BCG-Matrix represents some business strategy.

      9. The strategy of driving the business is chosen when the relevant business grows and our market share is small.

      10. For the strategy of driving the business it is reasonable to invest a lot of resources.

      11. The strategy of driving the business is aimed at increasing our market share.

      12. The average balance between individual calls and group promotional activities for the strategy of driving the business should be about 6+3.

      13. The strategy of defending the business is chosen when the company needs to keep our market share.

      14. The strategy of supporting business means that we should make emphasis on group promotional activities.

      15. Our company is ready to implement the strategy of driving the business.

      16. You need reliable information.

      17. A regional manager sets business objective for this territory for the period of three months.

      18. Business objectives are always set in terms of sales and money.

      19. A regional manager first sets objectives in terms of sales.

      Учебный модуль №5.

      Слова и выражения для диалогов по теме

      Задание №8: Устно ответьте на вопросы, используя фразы в скобках:

      1. Did you get me? (Yes, I got you. No, I didn’t get you. I’m afraid not. I don’t think I did. Not at all. Yes, certainly.)

      2. Did I get you right? (Not quite. I don’t think you did. Quite right. No, I am afraid you got me wrong. I believe so. Looks like that. No, this is not the point.)

      3. Are you following me? (Yes, certainly. I think so. I don’t think I am. I’m afraid not. Not quite.

      4. Where were we? (You were telling me about… You were speaking about… I was telling you about… We were discussing …You were going to say something about…)

      Задание №9: Отвечая устно на приведенные ниже высказывания, используйте следующие фразы:

      I mean to say that…                       It’s like this…

      I meant to say that…                      As a matter of fact…

      The matter is that…

      1. I’m afraid I didn’t get you.

      2. Did I get you right?

      3. I beg your pardon?

      4. Pardon?

      5. I didn’t quite get you.

      6. I am afraid it doesn’t make sense to me.

      Задание №10: Подберите устно соответствующие друг-другу высказывания в различных частях таблицы. Закончите фразы в правой колонке:

      Задание №11: Письменно приведите высказывания, соответствующие следующим фразам:

      Model: …you didn’t understand the person you are talking to?

      If I didn’t understand the person I am talking to I would say: I beg your pardon?

      …you want someone to repeat what he said because you didn’t understand (hear it)?

      …you are not sure the person you are talking to understands what you are saying?

      …you want somebody to give additional explanation?

      …you don’t remember what you were talking about when you were interrupted?

      …you don’t know how to express some idea?

      Задание №12: Письменно переведите следующие предложения на английский язык:

      1. Андрей Титов – хороший медицинский представитель. Я в этом с Вами совершенно согласен.

      2. Он часто работает в офисе. Я в этом с Вами не согласен, потому что Андрей всегда работает в «поле».

      3. Я думаю, что презентация займет (will take) около получаса. Вы правы.

      4. Могу ли я доехать (get …) до поликлиники