Самоучитель английского языка для менеджеров фармбизнеса. PharmEnglish for pharm career. Андрей Тимофеевич Бычков
Читать онлайн.| Название | Самоучитель английского языка для менеджеров фармбизнеса. PharmEnglish for pharm career |
|---|---|
| Автор произведения | Андрей Тимофеевич Бычков |
| Жанр | |
| Серия | |
| Издательство | |
| Год выпуска | 0 |
| isbn | 9785006532724 |
17. What is the average balance between individual contacts and group activities for the strategy of defending the business?
18. Why is the investment of significant resources for the strategy of presence in the territory not justified?
19. What is the main form of promotional activity for the strategy of presence?
20. When does the regional manager start to implement the strategy of withdrawal in the territory?
Задание №3: Устно завершите приведенные ниже фразы с опорой на текст:
1. An effective territory management starts with…
2. For effective territory management the first thing to do is…
3. The key marketing indicators for an effective territory analysis are ….
4. Each of the key market indicators is analyzed in terms…
5. To visualize a potential business strategy for a product/business in a territory managers are recommended…
6. BCG-Matrix was developed by…
7. A Business Strategy – is…
8. Two main scales of the BCG-Matrix represent…
9. The lines marked red in the BCG-Matrix show…
10. Each of the four segment of the BCG-Matrix…
11. The main business strategies for a territory are…
12. An important benchmark for business potential analysis…
13. The strategy of driving the business is chosen when…
14. For the strategy of driving the business it is reasonable…
15. The strategy of driving the business is aimed at…
16. The average balance between individual calls and group promotional activities for the strategy of driving the business…
17. This balance (6+2) is given for…
18. The strategy of defending the business is chosen when…
19. For the strategy of defending the business it is reasonable…
20. The strategy of defending the business is aimed at…
21. The average balance between individual calls and group promotional activities for the strategy of defending the business…
22. The strategy of supporting business means…
23. Sometimes when the regional manager is short of promotional resources and the relevant business dynamics is falling down…
24. If you want to analyze some real territory potential and business strategy…
25. A regional manager sets business objective for this territory for…
26. Business objectives are usually set in terms of…
27. A regional manager sets MAX objectives for the territory when…
28. A regional manager set MIN objectives for the territory when…
29. A regional manager first sets objectives …. and then ….
30. Sales objectives can easily be calculated…
Задание №4: Устно прореагируйте на следующие реплики. Исправьте утверждения, не соответствующие содержанию текста:
1. An effective territory management starts with deep business analysis.
2. For effective territory management the first thing to do is to get a marketing forecast.
3. The key marketing indicators for an effective territory analysis are relevant market and our product sales.
4. Each of the key market indicators is analyzed in terms of time (year vs year) and in terms of territory (a smaller territory vs a bigger territory).
5. To visualize potential business strategy for a product/business in a territory managers are recommended to analyze a market forecast.
6. BCG-Matrix was developed by a group of American market specialists.
7. A Business Strategy is a process of setting business objective for some territory.
8. Two main scales of the BCG-Matrix represent relevant market and our sales.
9. The lines marked red in the BCG-Matrix show average country indicators.
10. Each of the four segment of the BCG-Matrix represents some business strategy.
11. The main business strategies for a territory are the strategy of attack and the strategy of defense.
12. The strategy of driving the business is chosen when the relevant business falls down and our market share is high.
13. For the strategy of driving the business it is reasonable to save resources.
14. The strategy of driving the business is aimed at increasing our market share.
15. The average balance between individual calls and group promotional activities for the strategy of driving the business should be about 3+3.
16. The strategy of defending the business is chosen when the company needs to keep our market share.
17. For the strategy of defending the business it is reasonable to invest a lot of resources in the territory.
18. The strategy of defending the business is aimed at increasing our market share.
19. The average balance between individual calls and group promotional activities for the strategy of defending the business is about 6+2.
20. The strategy of supporting business means that we make emphasis on group promotional activities.
21. Sometimes when the regional manager is short of promotional resources and the relevant business dynamics is falling down the company can implement the strategy of driving the business.
22. If you want to analyze some real territory potential and business strategy you need reliable information.
23. A regional manager sets business objective for this territory for the period of three months.
24. Business objectives are always set in terms of sales/money.
25. A regional manager first sets objectives in terms of sales and only then in terms of market share.
Задание №5: Письменно поставьте повествовательные предложения в отрицательную и вопросительную форму:
1. An effective territory management starts with deep business analysis.
2. The regional manager has analyzed the key marketing indicators for a business strategy.
3. All key market indicators must be analyzed in terms of time (year vs year) and in terms of territory.
4. BCG Matrix is recommended to visualize potential business strategy for a product/business.
5. BCG-Matrix was developed by a group of Canadian market specialists.
6. A Business Strategy is a process of setting business objective and calculating promotional resources for the territory.
7. Two main scales of the BCG-Matrix represent relevant market and our product market share.
8.