Самоучитель английского языка для менеджеров фармбизнеса. PharmEnglish for pharm career. Андрей Тимофеевич Бычков

For what strategy is it reasonable to invest a lot of resources?

      • How mush resources is it reasonable to invest for the strategy of driving the business?

      11. The strategy of driving the business is aimed at increasing our market share.

      • What is aimed at increasing our market share?

      • What strategy is aimed at increasing our market share?

      • (At) What is the strategy of driving the business aimed (at)?

      12. The average balance between individual calls and group promotional activities for the strategy of driving the business should be about 6+3.

      • What should be the average balance between individual calls and group promotional activities for the strategy of driving the business?

      13. The strategy of defending the business is chosen when the company needs to keep our market share.

      • What strategy is chosen when the company needs to keep our market share?

      • When is the strategy of defending the business chosen?

      14. The strategy of supporting business means that we should make emphasis on group promotional activities.

      • What strategy means that we should make emphasis on group promotional activities?

      • What does the strategy of supporting business mean?

      • On what activities should we make emphasis in the strategy of supporting business?

      15. Our company is ready to implement the strategy of driving the business.

      • Who is ready to implement the strategy of driving the business?

      • Whose company is ready to implement the strategy of driving the business?

      • What strategy is our company ready to implement?

      16. You need reliable information.

      • Who needs reliable information?

      • What do you need?

      • What information do you need?

      17. A regional manager sets business objective for this territory for the period of three months.

      • Who sets business objective for this territory for the period of three months?

      • What manager sets business objective for this territory for the period of three months?

      • What objective does a regional manager set for this territory for the period of three months?

      • For what period does a regional manager set business objective for this territory?

      18. Business objectives are always set in terms of sales and money.

      • What is always set in terms of sales and money?

      • What objectives are always set in terms of sales and money?

      • How are business objectives always set?

      19. A regional manager first sets objectives in terms of sales.

      • Who sets objectives first in terms of sales?

      • What manager sets objectives first in terms of sales?

      • What does a regional manager set first?

      • How does a manager set objective first?

      Задание №11: Письменно приведите высказывания, соответствующие следующим фразам:

      • If I want someone to repeat what he/she said because I didn’t understand (hear it) I would say I beg your pardon?

      • If am not sure the person I am talking to understands what I amsaying I would say: Are you following me?

      • I want somebody to give additional explanation I would say: This is not the point or speak to the point.

      • If I don’t remember what I was talking about when I was interrupted I would say: Where were we?

      • If I don’t know how to express some idea I would say: How shall I put it or I don’t know how to put it.

      Задание №12: Письменно переведите следующие предложения на английский язык:

      1. Andrey Teetov is a good Medical Rep. I fully agree with you here.

      2. He often works in the office. I can’t agree with you here because Andrey always works in the field.

      3. I think the presentation will take about half an hour. You are right.

      4. Can I get to the polyclinic by bus? Certainly (you can).

      5. Shall we work at the exhibition? That goes without saying.

      6. Do we have enough time for one more call? Not at all.

      7. It is so difficult. On the contrary it is very easy.

      8. Today is Tuesday. Excuse me, but today is Wednesday.

      9. When will the cycle conference of the company take place? I have no idea.

      10. The physician has written out some prescriptions. Looks like that.

      11. Did I get you right? I am afraid not. I meant to say that it is impossible.

      12. I am afraid I didn’t get you. Speak to the point.

      13. I beg your pardon? As a matter of fact it is not so important.

      14. Where were we? You were telling me about your plans for the next week.

      15. Excuse me I didn’t get you. Well, how shall I put it. The matter is that it all is rather unusual.

      16. It doesn’t make sense. Please, speak to the point.

      17. Do you know what he meant to say? Yes, I do. The matter is that he has found several new medical institutions in his territory.

      18. I don’t know how to put it. As a matter of fact he is right.

      19. This is not the point. The point is that…

      «Ключ» для проверки контрольной работы по теме №3:

      1. You should start your analysis with an objective evaluation of territory potential.

      2. To understand the dynamics he had to compare two business indicators of the territory in terms of time (2019 vs 2020).

      3. To visualize a potential business strategy for a product/business in the territory you can use BCG-Matrix.

      4. A Business Strategy – is a justified concentration of promotional resources to reach the appropriate objectives in the appropriate market environment. – I fully agree with you here!

      5. As you can see under these circumstances, we will have to choose the strategy of defending our business because our market share is high and the relevant market is falling down.

      6. The matter is that in the growing market it is reasonable for the company to invest high promotional resources to drive the market share and to boost our sales.

      7. As a matter of fact the average balance between individual contacts with physicians and their participation in group promotional activities must not exceed 2+3 per promotional cycle.

      8. If the manager is short of promotional resources in the territory he/she may choose the strategy of withdrawal.

      9.