Больше чем великие. Девять стратегий, которые помогут добиться процветания в эру социальной напряжённости, экономического национализма и технологических революций. Ариндам Бхаттачарья

Reeves and Lisanne Püschel, “Die Another Day: What Leaders Can Do About the Shrinking Life Expectancy of Corporations,” BCG, December 2, 2015, https://www.bcg.com/publications/2015/strategy-die-another-day-what-leaders-can-do-about-the-shrinking-life-expectancy-of-corporations.aspx.

      5

      John D. Stoll, “CEO Tenure Is Getting Shorter. Maybe That’s a Good Thing,” Wall Street Journal, October 4, 2018, https://www.wsj.com/articles/ceo-tenure-is-getting-shorter-maybe-thats-a-good-thing-1538664764; Lauren Silva Laughlin, “Many C. E. O. Tenures Are Getting Shorter,” New York Times, October 23, 2018, https://www.nytimes.com/2018/10/23/business/dealbook/ceo-tenure-kimberly-clark.html.

      6

      Hans-Paul Bürkner, Martin Reeves, Hen Lotan, and Kevin Whitaker, “A Bad Time to Be Average,” BCG, July 22, 2019, https://www.bcg.com/publications/2019/bad-time-to-be-average.aspx.

      7

      TCS’s IPO prospectus, June 2004, 67, http://www.cmlinks.com/pub/dp/dp5400.pdf.

      8

      Jochelle Mendonca, “TCS Restructures Its Business Units to Focus on Long-Term Strategy,” Economic Times, last updated October 22, 2018, https://economictimes.indiatimes.com/tech/ites/tcs-restructures-its-business-units-to-focus-on-long-term-strategy/articleshow/66309922.cms.

      9

      “Blazing a Trail,” Tata, accessed April 2, 2020, https://www.tata.com/newsroom/titan-diversity-blazing-a-trail.

      10

      Рыночная капитализация составляла 115 млрд долл. на 30 декабря 2019 г. Все цифры взяты из созданной BCG базы данных ValueScience, данные по состоянию на 30 декабря 2019 г.

      11

      N. Shivapriya, “How N. Chandrasekaran’s Second Term at TCS Will Be Different from His First,” Economic Times, September 4, 2014, https://economictimes.indiatimes.com/tech/ites/how-n-chandrasekarans-second-term-at-tcs-will-be-different-from-his-first/articleshow/41650912.cms.

      12

      Paul Laudicina, “Globalization Is Dead: What Now?” World Economic Forum, January 20, 2016, https://www.weforum.org/agenda/2016/01/globalization-is-dead-what-now/.

      13

      “2019 Edelman Trust Barometer Reveals ‘My Employer’ Is the Most Trusted Institution,” Edelman, January 20, 2019, https://www.edelman.com/news-awards/2019-edelman-trust-barometer-reveals-my-employer-most-trusted-institution.

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      См., например, Richard Baldwin, The Great Convergence: Information Technology and the New Globalization (Cambridge: Belknap, 2016).

      15

      «Хотя экономика практически всех стран сталкивается с затруднениями, именно беднейшие страны сталкиваются с наиболее пугающими сложностями в силу своей хрупкости, географической изолированности и неискоренимой бедности», – сказала вице-президент Группы Всемирного банка по справедливому росту, финансам и институтам Сейла Пазарбазиоглу (World Bank, “Global Growth to Weaken to 2.6 % in 2019, Substantial Risks Seen,” press release, June 4, 2019, https://www.worldbank.org/en/news/press-release/2019/06/04/global-growth-to-weaken-to-26-in-2019-substantial-risks-seen).

      16

      Erdal Yalcin, Gabriel Felbermayr, and Marina Steininger, “Global Impact of a Protectionist U. S. Trade Policy,” Институт экономических исследований, October 2017, 29–30, https://www.ifo.de/DocDL/ifo_Forschungsberichte_89_2017_Yalcin_etal_US_TradePolicy.pdf.

      17

      Vanessa Gunnella and Lucia Quaglietti, “The Economic Implications of Rising Protectionism: A Euro Area and Global Perspective,” ECB Economic Bulletin 3 (2019), https://www.ecb.europa.eu/pub/economic-bulletin/articles/2019/html/ecb.ebart201903_01~e589a502e5.en.html#toc3.

      18

      Emma Cosgrove, “‘Economic Nationalism’ Is a Growing Challenge for Manufacturers, Survey Says,” Supply Chain Dive, November 13, 2018, https://www.supplychaindive.com/news/economic-nationalism-risk-for-manufacturers/542137/.

      19

      Цифры внесены в базу данных TeleGeography в ноябре 2019 г., данные по состоянию на 12 декабря 2019 г.

      20

      Институт Брюса Хендерсона BCG: Центр макроэкономики, частное исследование, 2019.

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      Luke Kawa, “Traders Are Wagering the VIX Hits Triple Digits on Tuesday,” Bloomberg, March 9, 2020, https://www.bloomberg.com/news/articles/2020–03–09/traders-are-wagering-the-vix-hits-triple-digits-on-tuesday.

      22

      “Vix-Index,” CBOE, accessed June 5, 2020, http://www.cboe.com/products/vix-index-volatility/vix-options-and-futures/vix-index/vix-historical-data#.

      23

      “Business Roundtable Redefines the Purpose of a Corporation to Promote ‘An Economy That Serves All Americans,’” Business Roundtable, August 19, 2019, https://www.businessroundtable.org/business-roundtable-redefines-the-purpose-of-corporation-to-promote-an-economy-that-serves-all-americans.

      24

      Douglas Beal et al., “Total Societal Impact: A New Lens for Strategy,” BCG, October 25, 2017, https://www.bcg.com/publications/2017/total-societal-impact-new-lens-strategy.aspx; Douglas Beal et al., “Insights on Total Societal Impact from Five Industries,” BCG, October 25, 2017, https://www.bcg.com/publications/2017/corporate-development-finance-strategy-insights-total-societal-impact-five-industries.aspx.

      25

      Андреа Альварес (директор Natura по маркетингу, экологической устойчивости и инновациям), интервью с исследовательской группой BCG, 18 марта 2020 г.

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      “About Us,” Natura, accessed March 29, 2020, https://www.naturabrasil.com/pages/about-us;