Больше чем великие. Девять стратегий, которые помогут добиться процветания в эру социальной напряжённости, экономического национализма и технологических революций. Ариндам Бхаттачарья

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“Study: 81 % of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues,” Sustainable Brands, accessed March 31, 2020, https://sustainablebrands.com/read/stakeholder-trends-and-insights/study-81-of-consumers-say-they-will-make-personal-sacrifices-to-address-social-environmental-issues.

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      “Sustainability Futures,” The Future Laboratory, 6, 13, https://www.thefuturelaboratory.com/hubfs/Sustainability%20Futures%20Report.pdf.

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      “Americans Willing to Buy or Boycott Companies Based on Corporate Values, According to New Research by Cone Communications,” Cone, May 17, 2017, https://www.conecomm.com/news-blog/2017/5/15/americans-willing-to-buy-or-boy cott-companies-based-on-corporate-values-according-to-new-research-by-cone-com munications.

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      “Performance with Purpose: Sustainability Report 2017,” PepsiCo, 2, https://www.pepsico.com/docs/album/sustainability-report/2017-csr/pepsico_2017_csr.pdf.

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      “Performance with Purpose,” PepsiCo, 1.

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      “Performance with Purpose,” PepsiCo, 3; “Indra K. Nooyi on Performance with Purpose,” BCG, January 14, 2010, https://www.bcg.com/en-in/publications/2010/indra-nooyi-performance-purpose.aspx.

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