Больше чем великие. Девять стратегий, которые помогут добиться процветания в эру социальной напряжённости, экономического национализма и технологических революций. Ариндам Бхаттачарья

https://www.bcg.com/publications/2015/marketing-sales-consumer-products-take-giant-leaps-not-going-win-timid-steps.aspx.

      28

      “Natura &Co,” Natura Co., 2018, https://naturaeco.com/report_2018_en.pdf.

      29

      “Natura: Multi-Level Sales for Multi-Level Impact,” Business Call to Action, accessed March 29, 2020, https://www.businesscalltoaction.org/sites/default/files/resources/bcta_casestudy_natura_web.pdf.

      30

      “Natura &Co,” 37.

      31

      “Natura: Multi-Level Sales for Multi-Level Impact”; “Natura &Co,” 57.

      32

      Geoffrey Jones, “The Growth Opportunity That Lies Next Door,” Harvard Business Review, July—August 2012, https://hbr.org/2012/07/the-growth-opportunity-that-lies-next-door.

      33

      Кейван Маседо (менеджер Natura Cosmeticos SA по вопросам экологической устойчивости), интервью с представителями BCG, 20 марта 2019 г.

      34

      Luciana Hashiba, “Innovation in Well-Being,” Management Exchange, May 18, 2012, https://www.managementexchange.com/story/innovation-in-well-being.

      35

      “Our Engagements,” Natura, accessed April 1, 2020, https://www.naturabrasil.fr/en-us/our-values/sustainable-development.

      36

      “Natura Presents Campaign with New Positioning of the Brand: The World Is More Beautiful with You,” Cosmeticos BR, February 12, 2019, https://www.cosmeticosbr.com.br/conteudo/en/natura-presents-today-a-campaign-with-new-positioning-of-the-brand-the-world-is-more-beautiful-with-you/.

      37

      BCG company research; Andres Schipani, “Beauty Company Natura Balances Profitability and Sustainability,” Financial Times, December 4, 2019, https://www.ft.com/content/4795bbe2-e469–11e9-b8e0–026e07cbe5b4.

      38

      “Impact Case Study: Natura’s Commitment to Ethical BioTrade,” Union for Ethical BioTrade, accessed April 1, 2020, https://static1.squarespace.com/static/58bfcaf22994ca36885f063e/t/5d1a1b3ecff76800013e65d2/1561992003982/Natura-impact+study-july+2019.pdf; Guilherme Leal, “Exploiting Rainforest Riches While Conserving Them,” Telegraph, June 10, 2019, https://www.telegraph.co.uk/business/how-to-be-green/exploiting-and-conserving-rainforest-riches/.

      39

      Кейван Маседо, интервью с представителями BCG, 20 марта 2019 г.

      40

      “Natura’s Carbon Neutral Programme | Global,” United Nations, accessed March 31, 2020, https://unf.int/climate-action/momentum-for-change/climate-neutral-now/natura.

      41

      Андреа Альварес, интервью с исследовательской группой BCG, 18 марта 2020 г.

      42

      Hashiba, “Innovation in Well-Being,” https://www.managementexchange.com/story/innovation-in-well-being.

      43

      Андреа Альварес, интервью с исследовательской группой BCG, 18 марта 2020 г.

      44

      “About Us,” Natura, accessed March 29, 2020, https://www.naturabrasil.com/pages/about-us.

      45

      “Care About the Planet,” Natura, accessed April 19, 2020, https://www.naturabrasil.com/pages/care-about-the-planet-a-sustainable-timeline.

      46

      Кейван Маседо, интервью с представителями BCG, 20 марта 2019 г.

      47

      Взято с сайта investing.com, данные по состоянию на 15 января 2020 г.

      48

      Katharine Earley, “More Than Half of All Businesses Ignore UN’s Sustainable Development Goals,” Guardian, September 30, 2016, https://www.theguardian.com/sustainable-business/2016/sep/30/businesses-ignore-un-sustainable-development-goals-survey.

      49

      Scott Tong, “How Shareholders Jumped to First in Line for Profits,” MarketPlace, June 14, 2016, https://www.marketplace.org/2016/06/14/profit-shareholder-value/.

      50

      Tony O’Malley, “Business for Good: How Fujitsu Believes CSR Is Essential for Business Success,” Business & Finance, accessed March 29, 2020, https://businessandfinance.com/business-for-good-fujitsu/.

      51

      Роберто Маркес (председатель совета директоров и генеральный директор группы Natura &Co), интервью с представителями BCG, 10 марта 2020 г.

      52

      Governance & Sustainability Institute, “Flash Report: 86 % of S&P 500 Index® Companies Publish Sustainability / Responsibility Reports in 2018,” press release, May 16, 2019, https://www.ga-institute.com/press-releases/article/flash-report-86-of-sp-500-indexR-companies-publish-sustainability-responsibility-reports-in-20.html.

      53

      Анализ, выполненный BCG на основании годового отчёта MSCI (2018), Crunchbase, справочник S&P для инвесторов (2019) и расчёты Vigeo Eiris (2017).

      54

      Alana L. Griffin, Michael J. Biles, and Tyler J. Highful, “Institutional Investors Petition the SEC to Require ESG Disclosures,” American Bar Association, January 16, 2019, https://www.americanbar.org/groups/business_law/publications/blt/2019/01/investors/.

      55

      “China Mandates ESG Disclosures for Listed Companies and Bond Issuers,” Latham & Watkins, February 6, 2018, https://www.globalelr.com/2018/02/china-mandates-esg-disclosures-for-listed-companies-and-bond-issuers/.

      56

      “CGS Survey Reveals ‘Sustainability’ Is Driving Demand and Customer Loyalty,” CGS, accessed March 30, 2020, https://www.cgsinc.com/en/infographics/CGS-Survey-Reveals-Sustainability-Is-Driving-Demand-and-Customer-Loyalty;