John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedFund Spy. Morningstar's Inside Secrets to Selecting Mutual Funds that Outperform
Author Russel Kinnel walks readers through the handful of key factors they need to pick winning funds. Armed with the quantitative data and qualitative research, they will gain the confidence to pick great funds for the long-term. This book will be accompanied by a web-based tool created by Morningstar, which will enable readers to evaluate their own funds using Kinnel's criteria. Written in a fun and accessible manner, The Fund Spy offers Kinnel's unique insight as a 14-year Morningstar fund analyst. He speaks plainly about the conflicts that can go against investors' interests, explaining how to avoid traps and push out the slick sales pitches facing today's investors. He also offers several «10 lists,» which provide quick answers to investors' most common questions (e.g., the Top 10 Funds to Recommend to Relatives, the 10 Best Contrarian Managers, the 10 Most Overrated Managers).
Marketing Calculator. Measuring and Managing Return on Marketing Investment
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' «half of my advertising is wasted; I just don't know which half.» With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.
Network Services Investment Guide. Maximizing ROI in Uncertain Times
This first-ever valuation guide shows how to select and manage network-based services to ensure maximum return on investment Explains how to manage the costs and tradeoffs between distributed and centralized management structures Shows how to avoid risking too much for too little return due to unpredictable overall market conditions Covers network-based services such as Internet access, application management, hosting, voice and data services, and the new breed of SOAP/XML Web services
The SSCP Prep Guide. Mastering the Seven Key Areas of System Security
SSCP (System Security Certified Practitioner) is the companion test to CISSP, appealing to the practitioners who implement the security policies that the CISSP-certified professionals create Organized exactly like the bestselling The CISSP Prep Guide (0-471-41356-9) by Ronald L. Krutz and Russell Dean Vines, who serve as consulting editors for this book This study guide greatly enhances the reader's understanding of how to implement security policies, standards, and procedures in order to breeze through the SSCP security certification test CD-ROM contains a complete interactive self-test using all the questions and answers from the book, powered by the Boson test engine
The Skilled Negotiator. Mastering the Language of Engagement
In The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. You'll learn how to identify the 'choice points' that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The author helps you: Identify your negotiation style and its limitations Use language strategically whether you're being subtle or direct Recognize deception and manage it Position and persuade artfully Effectively negotiate one-on-one and in teams Deal constructively with your own and others—heated emotions
Generation Blend. Managing Across the Technology Age Gap
If you want to engage, motivate, and retain young workers without driving the veteran workers away, Generation Blend can help you. This timely book explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, and work/life balance. Looking to solve the puzzle of productivity across the technology age gap? Start with Generation Blend.
Investing in Renewable Energy. Making Money on Green Chip Stocks
Investing in Renewable Energy puts the depletion of finite resources such as oil, natural gas, and coal in perspective, and discusses how renewable energy solutions–from solar and wind to geothermal and biofuels–will usher in a new generation of wealth for investors and a new way of life for everyone. With this book, you'll discover various renewable energy technologies that are at the forefront of transitioning our energy economy, and learn how to profit from next-generation renewable energy projects and companies that are poised to take over where fossil fuels will leave off.
Elite China. Luxury Consumer Behavior in China
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Creating the Innovation Culture. Leveraging Visionaries, Dissenters and Other Useful Troublemakers
Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissenters, single-minded troublemakers who are difficult to manage and politically naive. Written by a leading international expert on change management, this groundbreaking book explores the vital link between the need for innovation in the e-business world and the new role of dissenters as agents for constructive change. With the help of numerous case examples and anecdotes, Frances Horibe helps managers appreciate the value that dissent can bring to an organization, and she provides proven strategies and hands-on advice on how to encourage innovation and manage creative dissent, while avoiding paralyzing conflicts. Readers learn about the new role of managers as political handlers who help develop and support new ideas and sell them to senior management, and much more.
Whole Church. Leading from Fragmentation to Engagement
Praise for Whole Church «Mel is a thoughtful analyst of church life today. Best of all—he actually does what he writes about. This book can lead to new levels of engagement for your church.» —John Ortberg, author and pastor, Menlo Park Presbyterian Church «Mel Lawrenz's vision of a local church that actually reflects the wholeness and beauty of God as it engages with the Lord, one another, and the community is a much-needed call back to God's original Plan A – a plan that has too often been cast aside in the name of specialization, church growth, and expediency.» —Larry Osborne, North Coast Church, and author, Sticky Church and Spirituality for the Rest of Us «Wow! This book is for every Christian leader who wants to move their church from a narrow self-focus to active engagement in the world with all the resources and possibilities of heaven.» —Mike Slaughter, Ginghamsburg Church «While Mel Lawrenz's 'four kinds of engagement' aims at congregational application, it also creates a template that individual Jesus-followers can use for self-evaluation of what it means to be the church today. The final 'dynamics' section is worth the price of admission for church leaders.» —Reggie McNeal, author, The Present Future and Missional Renaissance «Having known Mel Lawrenz for thirty-five years in various capacities as student, intern, colleague, and eventual successor as senior pastor of Elmbrook Church, I can testify to his keen mind, his profound respect for and knowledge of history, his forward-looking curiosity, and his undoubted communication gifts. Add all these to his many years as a seasoned practitioner of church ministry, and the result is this very helpful book, Whole Church.» —Stuart Briscoe, author, Flowing Streams and broadcaster, Telling the Truth