John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedTelecosmos. The Next Great Telecom Revolution
Although telecom companies are battling for survival, technology is moving forward. In research laboratories around the world, powerful new technologies are being developed that will shape tomorrow's communications world. Telecosmos will look at the many different telecom concepts that will be adopted by both consumers and businesses in the years ahead.
Emotional Capitalists. The New Leaders
Building your emotional capital might be your best investment ever. This book shows you how to build emotional capital in your organisation and turn emotional intelligence in to value. We have long been aware that to be successful in our professional and personal lives we need emotional intelligence. In this book, Martyn Newman shows us how to get it and use it to achieve extraordinary results. Based on ground breaking psychological research with some of the world's most successful young business leaders, Newman identifies the seven dynamic emotions that set these leaders apart, uncovers the psychological building blocks that drive outstanding performance and provides the clearest blue print yet for systematically building your EQ and leadership skills. «Daniel Goleman convinced us emotional skills were vital: Martyn Newman tells us how to build them.» —Bill Pheasant, Senior Journalist The Australian Financial Review «Read this book today so that you can put it to use tomorrow. You will thank yourself for doing so.» —Jim Kouzes, bestselling author of The Leadership Challenge «Every once in a while a book appears that isn't just informative, it's inspiring, fun to read and life changing. Emotional Capitalists – The New Leaders is one of those rare books.» —Daniela Sfameni, Global Head Human Resiource Development for Allianz Global Investors Group «This book is an exciting, brand new guide for developing leadership in both personal and professional life … it distils the most important elements of effective leadership and provides practical explanations and strategies for seeing immediate results. I highly recommend it.» —Steve Arthurson, Director, Capability Development, Foster's Group
Overcoming Our Racism. The Journey to Liberation
This extraordinary book by Derald Wing Sue, a highly-regarded academic and author, helps readers understand and combat racism in themselves. It defines racism not only as extreme acts of hatred, but as «any attitude, action or institutional structure or social policy that subordinates a person or group because of their color.» This landmark work offers an antidote to this pervasive social problem. Shows how each of us has a role in the oppression of others, and what we can do about it Offers a way to overcome racism on a very intimate level Outlines specific guidelines and suggested activities
Christ of the Celts. The Healing of Creation
Christ of the Celts «I explore the Celtic image of Christ as the Memory of what we have forgotten. He remembers the dance of the universe and the harmony that is deep within all things. He is the Memory also of who we are.» –from the Prelude «Diagnosing the human soul with a longing for peace in the face of fear and fragmentation nurtured by global political forces and fundamentalisms, Newell offers the ancient traditions of Celtic Christianity as a way forward in healing humankind and the earth.» –Publishers Weekly «This graceful, wise, and important book is a superb introduction to the treasures of Celtic Christianity for our time.» –Marcus Borg, author, The Heart of Christianity
Adenauer. The Father of the New Germany
Critical Acclaim for ADENAUER «A gripping narrative . . . brings to life an intriguing historical figure . . . an enthralling perspective on the processes that shaped the postwar world.» –Daily Telegraph (London) «Charts the ironies of Adenauer's complicated life. This is the story of a marathon man, but it is narrated at the pace of a sprinter and with the elegance of a hurdler.»–The Times (London) «Lucid and engaging. This is a well-researched and elegantly written volume which deserves a wider readership than the purely political.»–The Herald (Glasgow) «A highly readable, thoroughly reliable, intelligently critical life-and-times. . . . This portrait does justice to a man who is often invoked as a prophet of a United States of Europe, but who was in truth the greatest of German patriots.»–Literary Review (London) «Well-researched and admirably written . . . reveals Adenauer the man–with all his authority and strength, his persistence and endurance, and his streak of ruthlessness and political cunning.»–The Independent (London) THE LAST GREAT FRENCHMAN «Knowledgeable, lucid . . . the best English biography of de Gaulle.»–The New York Times Book Review «Charles Williams has matched a great subject by something near to a great book.»–Daily Telegraph (London)
The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine «findability». * Maximizes the reader's investment. The reader won't waste money by needlessly paying for «clicks» from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
Family. The Compact Among Generations
Why do some families thrive for generations? What accounts for the sad deterioration that others experience? This book takes families and the professionals who serve them beyond the now widely accepted practices offered in Family Wealth and offers a view of Hughes's panoramic insights into what makes families flourish and fail. It lays out the basis for the vision of family governance the author has been developing through his work and research. His advice addresses not only what to do but how to think about the complex issues of family governance, growth, and stability and the ongoing challenge of nurturing the happiness of each family member.
Unwarranted Intrusions. The Case Against Government Intervention in the Marketplace
What happens when politicians substitute their wisdom for the market’s? The result is usually a government subsidy that provides advantage to a special interest group only–but costs everyone and drains the economy. In Unwarranted Intrusions, well-known financial commentator Martin Fridson turns his sharp eye for uncovering opaque financial reporting practices to the U.S. government and examines the economic reality of some of the most popular yet financially draining subsidies. Fridson debunks programs that claim to provide jobs, encourage savings, provide affordable housing, and preserve family farms–among many others. Unwarranted Intrusions is a provocative and exhaustively researched challenge to prevailing political claims of programs that purport to protect the public good.
Inventorship. The Art of Innovation
"From this lively and personal account, we learn that we can all practice inventorship to great advantage-measured either in gold or pleasure, or perhaps both!"-From the Foreword by Walter Cronkite «Inventorship is truly the stuff from which the future will be molded. Giving us an insight into the everyday thought processes of great inventive minds, Greene's wonderful collection of stories and ideas is a model for each of us in the art of inventiveness.»-Pat Hallberg, Executive Director, National Inventors Hall of Fame «This entertaining and well-written work educates without pain and motivates the reader to learn more. It should be widely read not only by business people and entrepreneurs, but by young people, their parents, and their teachers. The lesson: Inventorship is for everyone and can change lives for the better.»-Joseph N. Hankin, President, Westchester Community College «After all the scholarly books and articles about innovation and the entrepreneurial process by theorists, how refreshing it is to hear from a real live inventor holding hundreds of patents in fields as diverse as aeronautics, sailing, chess, and skiing! He has even invented a word, 'inventorship', to describe the process and guide us through dozens of examples. A very useful book.»-John Diebold, Chairman, The JD Consulting Group, Inc.