Elite China. Luxury Consumer Behavior in China. Pierre Lu Xiao
Управление, подбор персонала.
Elite China. Luxury Consumer Behavior in China
Год выпуска 0
isbn 9781118179192
Автор произведения Pierre Lu Xiao
Жанр Управление, подбор персонала
Издательство John Wiley & Sons Limited
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.