John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedTrading Rules that Work. The 28 Essential Lessons Every Trader Must Master
Trading Rules that Work introduces you to twenty-eight essential rules that can be shaped to fit any trading approach—whether you’re dealing in stocks, commodities, or currencies. Engaging and informative, Trading Rules that Work outlines the deeper psychology behind each of these accepted trading rules and provides you with a better understanding of how to make those rules work for you.
Guinness. The 250 Year Quest for the Perfect Pint
A perfectly poured history of the world's greatest beer. «Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!» -Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine? «Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page.» -Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
TKO Sales!. Ten Knockout Strategies for Selling More of Anything
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: Words of Wisdom or «Right Hook Rules»-bite-sized memorable quotes Case Studies or «Opening Bell» Stories-real-life business lessons Effective Strategies or «Left Hook Laws»-all-meat, no-fat business strategies Incisive or «Standard Eight Count» Questions-insightful inquiries that prompt the reader to action Quick or «Knockout» Summaries-bullet points that sum-up each chapter and offer easy reference
TKO Hiring!. Ten Knockout Strategies for Recruiting, Interviewing, and Hiring Great People
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers needs These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: * Words of Wisdom or «Right Hook Rules»-bite-sized memorable quotes * Case Studies or «Opening Bell» Stories-real-life business lessons * Effective Strategies or «Left Hook Laws»-all-meat, no-fat business strategies * Incisive or «Standard Eight Count» Questions-insightful inquiries that prompt the reader to action Quick or «Knockout» Summaries-bullet points that sum-up each chapter and offer easy reference Dave Anderson (Agoura Hills, CA) has led some of the nation's most successful car dealerships and is President of Dave Anderson's Learn to Lead and LearnToLead.com, a Web site that provides free training resources to thousands of people in more than 40 countries. He is also the author of the Wiley books If You Don't Make Waves You'll Drown (0-471-72503-X), Up Your Business! (0-471-44546-0), and How to Deal with Difficult Customers (0-470-04547-7).
Against All Odds. Ten Entrepreneurs Who Followed Their Hearts and Found Success
Learn and be inspired by the fascinating true stories behind 10 leading lights in black enterprise today . . . * While she won't share the formulas for her world-renowned hot sauces, Vivian Gibson, CEO of The MillCreek Company, is glad to impart her recipe for transforming a passion for cooking into a multimillion-dollar enterprise. * He went from sleeping in Central Park to heading a major film production and syndication company. Get the details on how Frank Mercado-Valdes's love of classic black films led to the creation of the African Heritage Network. * At only 34 years old, Alonzo Washington is head of his own comic book publishing empire. Find out how this committed political activist used his genius for cartooning to promote minority causes and make a fortune doing it. Discover the compelling true stories of how these and seven other African-American men and women beat the odds to become some of today's most successful black entrepreneurs.In a series of intimate profiles, journalist/author Wendy Harris details the paths they traveled, the obstacles they overcame, and the important lessons they learned along the way about what it takes to succeed in business.
Networking Foundations. Technology Fundamentals for IT Success
The world of IT is always evolving, but in every area there are stable, core concepts that anyone just setting out needed to know last year, needs to know this year, and will still need to know next year. The purpose of the Foundations series is to identify these concepts and present them in a way that gives you the strongest possible starting-point, no matter what your endeavor. Networking Foundations provides essential knowledge about designing, building, and maintaining a network. What you learn here will benefit you in the short term, as you acquire and practice your skills, and in the long term, as you use them. Topics covered include: Networking fundamentals The OSI networking model Network architectures File servers and network clients Physical and logical topologies Electrical issues in networking Network media and cabling devices Network standards and protocols LAN installation WAN basics Internet access
Financial Reckoning Day Fallout. Surviving Today's Global Depression
How to harness inspiration for successful, long-term innovation Why does real innovation elude so many companies, including the biggest corporations with top resources? The problem, in all cases, is that they are lacking inspiration. In Look At More, Andy Stefanovich outlines inspiration as a discipline and a systematic approach for innovation that when applied consistently, brings long-term, sustainable results. It is about learning to think differently and getting others to do the same. By focusing on the front end of the Inspiration?Creativity?Innovation continuum, Look at More brings a fresh perspective to a popular conversation that is experiencing fatigue. Inspiration is the most effective way of unleashing innovation and this book shows you how. Introduces Play's LAMSTAIH process, which stands for Look At More Stuff; Think About It Harder, a systematic approach for harnessing inspiration Outlines the five key drivers for finding new ideas that lead to innovation–Mood, Mindset, Mechanisms, Measurement, Momentum Filled with strategies, tactics, insights, and cases that show how to instill inspiration at all levels CEOs, managers and entrepreneurs alike will find Look At More an invaluable tool for navigating the ever-hungry innovation mandate and turning inspiration into a strategic competitive advantage.
Index Funds. Strategies for Investment Success
A comprehensive look into the world of index funds from the top name in the business Index funds are a growing segment of the investing world, due in part to their higher average returns and a virtual certainty of achieving target index. An Insider's Guide to Index Funds fully describes the ins and outs of this investment tool that gives investors the benefit of individual stocks and lower costs associated with mutual funds. The scope of this guide includes everything from a description of various index funds to building a sensible fortfolio to saving on taxes to the risk associated with index funds. Seasoned veterans as well as novices will benefit from the depth of knowledge and proven advice that only Indexfunds.com can provide.
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising – Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more…http://www.nonprofitmarketingblog.com/
Banishing Burnout. Six Strategies for Improving Your Relationship with Work
In this book Michael P. Leiter and Christina Maslach, the leading experts on job burnout prevention and authors of the landmark book The Truth About Burnout, outline their revolutionary new program for helping everyone in the workplace overcome everyday stress and pressures and achieve their career goals. Banishing Burnout includes the authors’ unique and highly effective Work Life self-assessment test and a customized plan for action that will help transform the individual’s relationship with work and overcome job burnout. The authors outline their proven action plan, which shows how to establish core values, set a personal direction, engage other people, initiate a realistic plan of action, make an impact, and achieve career goals. The book is filled with illustrative case examples from a wide variety of organizations, including corporations, health care institutions, universities, and nonprofit organizations. Each case demonstrates how the use of the Work Life self-survey and the individualized action plan can result in dramatic changes in the daily workplace experience and advance career development.