Build Your Author Platform. Carole Jelen

Your Video

       Uploading Your Videos

       Tagging Your Videos

       Creating Your Own Connected YouTube Channel

       Uploading your Videos to YouTube

       Embedding Your Site Information on Your Uploaded Videos

       Uploading Your Videos to Vimeo

       Setting Up Your Vimeo Account

       Vimeo Helps Make Your Video

       Finding Community: Vimeo Groups

       Linking Your Vimeo Videos

       Video Blogging

       Video Interviews

       Checklist, Step 10: Video

       Success Spotlight: Waterside Client Dr. Brian Alman

       Chapter 11: Publish a Book Website to Attract More Audience

       Think Like a Publisher

       Create a Website for Each Book

       Reason # 1: Multiple Sites Enable Readers to Find Your Book by Its Title and by Keywords

       Reason #2: Your Book Website Doubles as an Online Bookstore

       Reason #3: Your Book Website Is an Information Kiosk for Booksellers

       Book Clubs, Booksellers, and Your Book Site

       Choose a Model Book Site

       Solve Needs to Attract Audience

       A Simple Format for Your Book Website

       Book Website Content Strategy

       Best Practices in Creating Book Website Content

       Create Your Book Site in WordPress

       How to Create Your Press Room and Other Pages

       Adding a Navigation Menu

       Linking to Booksellers

       Checklist, Step 11: Book Website

       Success Spotlight: Waterside Client Tee Morris

       Chapter 12: Amazon.com—Your Author Toolbox and World’s Largest Online Bookstore

       Reasons Readers Flock to Amazon

       Reasons to Use Amazon Author Central

       Create Your Author Central Page

       Adding Site Updates and Twitter Feeds to Your Author Page

       Maintaining Your Author Page

       Editing Book Details and Adding New Books

       Link Your Author Website to Author Central

       Amazon Book Reviews

       Managing Amazon Reviews

       Connecting Your Site to Amazon

       Signing Up with Amazon Associates

       Adding Associate Links on Your Site

       Amazon Strategy #1: Connect with Your Readers on Your Author Page

       Author Page Discussions

       Join Amazon Customer Communities

       Amazon Strategy #2: Create Listmania Lists

       How to Create a Listmania List

       Look Into Your Sales

       Amazon Sales Rank

       Join Search Inside the Book

       Amazon Bestseller Campaign

       More Tools

       Checklist, Step 12: Amazon’s Author Toolbox

       Success Spotlight: Waterside Client John C. Havens

       Chapter 13: Motivate Your Audience to Talk About You: Book Reviews

       Why Reviews Are Critical

       How to Ensure Reviews: Build Your Audience in Advance

       Motivating Readers to Talk About Your Book

       Strategy for Managing Negative Reviews

       Best Practices for Getting Reviews

       Avoid Fake Reviews

       Send Out Free Copies

       Contact Everyone Who Is a Potential Reviewer for Your Book

       Other Online Book Review Sites

       Goodreads

       Signing Up for the Goodreads Author Program

       Your Author Dashboard

       Adding Images and Videos

       Connecting with Your Website and Blog

       Connecting with Facebook

       Participating in Groups

       Giveaways

       Shelfari

       Connecting Shelfari to Amazon

       Your Shelfari Author Page

       Connecting with Your Website and Other Networks

       Participating in Groups and Other Community Activities

       LibraryThing

       Becoming a LibraryThing Author

       Connecting with Your Website and Other Networks

       Groups on LibraryThing

       Giveaways

       Red Room

       Becoming a Red Room Author

       Completing Your Red Room Profile

       Connect with Your Website and Blog

       Connect with Facebook and Twitter

       Create and Manage Content on Red Room

       Review Others’ Books

       Incorporate Reviews Into Your Author Platform

       Checklist, Step 13: Reviews

       Success Spotlight: Waterside Client David Busch