Build Your Author Platform. Carole Jelen

LinkedIn Ads

       Best Practices of LinkedIn Networking

       Benefits of LinkedIn Premium Accounts

       Checklist, Step 6: LinkedIn

       Success Spotlight: Waterside Client Ed Tittel

       Chapter 7: Inform, Educate, and Entertain: The Power of Personal Appearances

       Short Talk vs. Long Speech

       Personal Appearance Options

       Advantages of Live Personal Appearances

       Personal Appearances Strategy

       Personal Appearance Opportunities

       TV and Internet Interview Opportunities

       Best Practices for Teaching and Training

       The Simple Course Format

       Teaching and Training Strategy

       Get Speaking Practice

       Types of Online Teaching and Training

       Creating a Webcast

       How to Create a Teleseminar

       How to Create a Webinar

       Types of Live Teaching

       Live Speaking Strategy

       The Simple Author Short Speech Format

       Checklist, Step 7: Personal Appearances

       Success Spotlight: Waterside Client Jay Elliot

       Chapter 8: Create Your Article Bank: Original, Excerpted, Repurposed Variations

       Everyone Is Now a Journal Publisher on the Web

       Advantages to Writing Articles

       Choosing Topics for Original Articles

       Types of Articles

       Article-Writing Strategy

       Always Include Your Byline

       Best Practices for Web Article Style

       Generating Content for Articles

       Reprinting Original Content

       Repurposing Original Content

       Spinning Off Content for Different Audiences

       First Stop for Publishing Articles: Blogs

       Guest Blogging

       Second Stop for Publishing Articles: Publications Seeking Content

       Magazines

       Newspapers

       Huffington Post

       Helium

       Need to Get Your First Byline? A Few Ideas

       Article Directories

       eHow and Other Demand Media Sites

       Additional Online Tools

       Checklist, Step 8: Article Bank

       Success Spotlight: Waterside Client Bob LeVitus

       Chapter 9: Finding Your Voice: Radio, Podcasts, and More Audio Adventures

       Your First Audio: Record a Sound Clip for Your Author Website

       Planning Your First Recording

       Record with Free Software

       Upload Your File to Your Site

       Pitching Local Talk Shows

       The Pitch

       When You’re Booked

       Pitching Larger Radio Stations

       The Top Book Radio Programmer: NPR

       Finding Other National Radio Shows

       Finding Online Podcast Interview Opportunities

       iTunes Store Podcasts

       Other Podcast Directories

       Live Podcast Radio at BlogTalkRadio

       Linking Up with Podcast Hosts

       Making Your Own Online Radio Station (Podcast)

       Finding Podcast Guests

       Using BlogTalkRadio

       Making a BTR Test Show

       Going Live on BTR

       Using Spreaker.com to Create and Broadcast Your Show

       Making a Spreaker Test Broadcast

       Going Live on Spreaker

       Posting your Podcast Episodes to Your Website

       Getting Your Podcast in the Directories

       iTunes

       Stitcher SmartRadio

       How to Use Your Book Cover as Your Podcast Logo

       Checklist, Step 9: Audio

       Success Spotlight: Waterside Client Thom Hartmann

       Chapter 10: Video: Book Trailers, YouTube, Linking, and More

       The Rise of YouTube

       More Reasons to Make Video Part of Your Platform

       Author Video Strategy

       Making a Book Trailer

       Find Models

       The Simple Interview Book Trailer Format

       Make a Simple “Storyboard” on Paper

       Prepare the Media Types That Fit Your Book

       Choose Your Software

       Importing Sound and Images to Movie Maker

       Importing Sound and Images to iMovie

       Record Video Clips of Yourself with your (Web) Camera

       Combining All the