Build Your Author Platform. Carole Jelen

Author Blog Promotion Strategies

       Measure Your Blog Results to Understand Your Audience

       Link Your Blog to Your Social Sites

       Checklist, Step 2: Blog

       Success Spotlight: Waterside Client Andy Rathbone

       Chapter 3: Twitter: The Instant Handshake

       Why Twitter Is Important

       Best Practices

       Twitter Defined

       Twitter Strategy

       Before You Send Your First Tweet …

       Getting Started on Twitter

       Customize Your Profile Page

       Plan, Write, and Automate Your Twitter Posts

       Start Posting on Twitter

       Tweet Types

       Automating Your Posts with HootSuite

       First Steps on Twitter

       Posting

       Hosting Twitter Chats

       Organizing Your Twitter Chats

       Checklist, Step 3: Twitter

       Success Spotlight: Waterside Client Susie Cox

       Chapter 4: Google+: More Than a Social Network

       Why Google Is Important to Authors

       Keeping Control of Your Blog and Social Identity

       Use Google+ and Google Authorship

       Join Google+

       Craft Your Google+ Profile

       Set Up Your Profile

       Add Your Profile and Cover Photos

       Link Google+ to Your Author Website

       Use Google+ Circles

       Circle People in Google+

       Who to Circle

       Others Who Circle You in Google+

       Join Communities

       Creating a Community

       Best Practices for Interacting on Google+

       Show Approval: Three Levels of Enthusiasm

       (+1) a Post or Comment

       Comment on Others’ Posts

       Share Others’ Posts

       Strategy for Posting on Google+

       Automate Your Google+ Posts

       Connect Your Content Through Google Authorship

       Google Author Rank

       Setting Up Google Authorship

       More Google+ Features

       Reading and Posting Tools

       Google Events

       Google Hangouts

       Mobile App for Google+

       Google Services Beyond Google+

       Google AdWords

       Google Alerts

       Google Analytics

       Connecting Your Google+ Account to Your Website

       Checklist, Step 4: Google

       Success Spotlight: Waterside Client Dave Taylor

       Chapter 5: Your Author Brand and Book on Facebook

       Along Comes Facebook

       Why Facebook Is Necessary for Authors

       Your Facebook Profile

       Your Facebook Pages

       Set Up Your Author Page

       Add a Profile Picture and Description to Your Author Page

       Adding Content to Your Author Page

       Buying Ads on Your Author Page

       Set Up Your Facebook Book Page

       Book Page Photo and Banner

       Postings on Your Book Page

       Book Page Description

       Book Page Links

       Book Page Connections

       Developing Your Facebook Strategy

       Posting to Your Pages

       Embedding Facebook Posts in Your Blog

       Facebook Best Practices

       Join Facebook Groups

       Create a Facebook Group

       Set Up Your Group

       Share with Your Group

       How to Be a Group Administrator

       Planning an Event

       Mobile Apps

       Checklist, Step 5: Facebook

       Success Spotlight: Waterside Client Kellyann Petrucci

       Chapter 6: Using LinkedIn: Not Only an Online Résumé

       Definition of LinkedIn

       Why LinkedIn Is Important to Authors

       Creating and Optimizing Your LinkedIn Author Profile

       Getting Started

       How to Increase LinkedIn Connections

       Finding People on LinkedIn

       How to Join LinkedIn Groups

       Update Your LinkedIn Profile Regularly

       Articles to Repost

       LinkedIn Strategies