Build Your Author Platform. Carole Jelen

the table of contents and coverage, we have tailored the content of this book for that audience, which we understand well. That’s why we included “best of” recommendations instead of endless choices, why we don’t use marketing jargon, and why we’re presenting a complete system under one roof instead of making our readers chase multiple tips that are scattered around the Internet.

      Knowing the time constraints of our own authors, we’re willing to bet that you don’t have much time for posting original content every day, so try posting at least once a week, without fail, up until the time of your book’s publication. To save you time, here are content and posting shortcuts.

      The main thing to remember is that posting original, content-rich blog entries, however often you post, keeps your blog fresh so your readership will not migrate elsewhere.