John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedDifferentiate or Die. Survival in Our Era of Killer Competition
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Breakthrough IT. Supercharging Organizational Value Through Technology
Unlock the secret to creating maximum business value from technology Filled with case studies from leading C-level executives to illustrate concepts discussed, Breakthrough IT is a revolutionary approach to reshaping the corporate information technology function. This innovative, step-by-step guide provides concrete methods every business can implement to yield maximum value and competitive advantage from their IT organization. Patrick Gray (Harrison, NY) is the founder and President of the Prevoyance Group, an IT strategy consultancy that combines project management and process improvement to ensure large IT departments deliver maximum organizational value.
The Power of We. Succeeding Through Partnerships
Praise for The Power of We «In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service. His experience, optimism, intelligence, and common sense are reflected in this fresh look at the rewards of partnerships.» -President Bill Clinton «The Power of We offers a clear and compelling lesson in how today's business leaders can create new synergies and gain competitive advantage by learning how to partner successfully.» -Kenneth I. Chenault, Chairman and CEO, American Express Company «Jon Tisch has lived the strategy he describes in The Power of We, and now this extraordinary man and successful leader shares his strategy with us. Building partnerships at all levels-social, intellectual, and political, as well as entrepreneurial-will be one of the keys to progress in the coming decades. Jon Tisch provides a road map for those who grasp that reality.» -John Sexton, President, New York University «Being a leader requires vision, focus, and influence. Jonathan Tisch has exhibited all three in this great body of work about what it takes to be a partner and something bigger than yourself. The Power of We is a must read.» -Pat Riley, President, the Miami HEAT
Collateralized Debt Obligations. Structures and Analysis
A practical guide to the features and investment characteristics of CDOs In the bond area, collateralized debt obligations, which include collateralized bond obligations and collateralized loan obligations, are the fastest-growing sector. Collateralized Debt Obligations: Structures and Analysis describes the various products in this area-cash flow CDOs, market value CDOs, synthetic CDOs, etc.-and explains how to evaluate them. With this book as their guide, investment managers and institutional investors alike will learn how to analyze the risks associated with CDOs, create a portfolio of CDO products, and assess trading opportunities in the secondary market.
Short Selling. Strategies, Risks, and Rewards
The latest theoretical and empirical evidence on short selling in the United States and throughout the world To get the most success out of what the finance community regards as a risky business, short sellers need high-level information. The Theory and Practice of Short Selling offers managers and investors the information they need to maximize and enhance their short selling capabilities for bigger profits. Frank Fabozzi collects a group of market experts who share their knowledge on everything from the basics to the complex in the world of short sales, including mechanics of short selling, the empirical evidence on short-selling, the implications or restrictions on short selling for investment strategies, short-selling strategies pursued by institutional investors, and identifying short-selling candidates. Frank J. Fabozzi, PhD, CFA (New Hope, PA), is the Frederick Frank Adjunct Professor of Finance at Yale University's School of Management and Editor of the Journal of Portfolio Management. He is the author or editor of over 100 books on finance and investing.
Mastering Trading Stress. Strategies for Maximizing Performance
In Mastering Trading Stress, author Ari Kiev—a psychiatrist who specializes in stress management and works extensively with traders—offers examples, transcripts of conversations, and personality profiles of real-life traders to illustrate how stress affects their ability to perform at their best. Drawing on his vast experience, Kiev describes a variety of practical techniques that can be used to handle destructive emotions and out-of-control feelings, including his “Most Basic” stress busters, and tells what to do if a breakdown should occur.
Comprehensive Intellectual Capital Management. Step-by-Step
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!
Career Distinction. Stand Out by Building Your Brand
Praise for Career Distinction «Hands down, this book is the bible on branding for your career!» – Susan Britton Whitcomb, author of Job Search Magic «As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend–Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.» – Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute «Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition.» – L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Off-Road Disciplines. Spiritual Adventures of Missional Leaders
In Off-Road Disciplines, Earl Creps reveals that the on-road practices of prayer and Bible reading should be bolstered by the other kinds of encounters with God that occur unexpectedly—complete with the bumps and bruises that happen when you go “off-road.” Becoming an off-road leader requires the cultivation of certain spiritual disciplines that allow the presence of the Holy Spirit to arrange your interior life. Earl Creps explores twelve central spiritual disciplines—six personal and six organizational—that Christian leaders of all ages and denominations need if they are to change themselves and their churches to reach out to the culture around them.
The Present Future. Six Tough Questions for the Church
In this provocative book, author, consultant, and church leadership developer Reggie McNeal debunks these and other old assumptions and provides an overall strategy to help church leaders move forward in an entirely different and much more effective way. In The Present Future, McNeal identifies the six most important realities that church leaders must address including: recapturing the spirit of Christianity and replacing «church growth» with a wider vision of kingdom growth; developing disciples instead of church members; fostering the rise of a new apostolic leadership; focusing on spiritual formation rather than church programs; and shifting from prediction and planning to preparation for the challenges of an uncertain world. McNeal contends that by changing the questions church leaders ask themselves about their congregations and their plans, they can frame the core issues and approach the future with new eyes, new purpose, and new ideas. Also available: The Present Future DVD Collection (978-0-7879-8673-5), Reggie McNeal's DVD presentation of the ideas and insights featured in his best-selling book.