Comprehensive Intellectual Capital Management. Step-by-Step. Nermien Al-Ali
Зарубежная образовательная литература.
Comprehensive Intellectual Capital Management. Step-by-Step
Год выпуска 0
isbn 9780471467649
Автор произведения Nermien Al-Ali
Жанр Зарубежная образовательная литература
Издательство John Wiley & Sons Limited
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!