Differentiate or Die. Survival in Our Era of Killer Competition. Jack Trout
Маркетинг, PR, реклама.
Differentiate or Die. Survival in Our Era of Killer Competition
Год выпуска 0
isbn 9780470267752
Автор произведения Jack Trout
Издательство John Wiley & Sons Limited
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.