John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedBroadbandits. Inside the $750 Billion Telecom Heist
Investigating the financial fraud and misguided power plays that brought down the telecom industry Once the foundation of the Dow and NASDAQ, the telecom industry has eaten up more capital than any other industry in recent history and has nothing to show for it. Today, it is by far the worst culprit in the spate of financial dirty dealings that have been splashed across the business pages, and yet the rewards reaped by top executives at many of these failed or failing companies have been inversely proportionate to their decline. Broadbandits takes readers behind the scenes to get the story they won't get in the media. Investigative reporter Om Malik follows the money trail and deciphers the actions and motivations of a generation of new economy «barbarians» that brought down this once lucrative industry. This intriguing book offers an inside look into the telecom bubble, with tales and anecdotes about mavericks who turned simple light and glass fibers into veins of gold, financiers who got greedy and fleeced unsuspecting millions, clueless venture capitalists who thought they'd tapped into the mother lode, hapless entrepreneurs who believed that they were changing the world, and self-proclaimed pundits who were cheering it all on from the sidelines. Broadbandits is a compelling account of the downfall of telecom giants such as WorldCom and Global Crossing, and will show readers how many telecom upstarts and veterans alike became victims of what one chief executive aptly described as «high-yield heroin.» Om Malik (New York, NY) is a Senior Writer for Red Herring who focuses on the telecommunications sector. Prior to joining Red Herring in July 2000, he was senior editor at Forbes.com. His work has also been published in newspapers and magazines such as The Wall Street Journal, Business 2.0, Brandweek, and Crain's New York Business. For a very brief while, he was a venture capitalist.
Hollywood, Interrupted. Insanity Chic in Babylon -- The Case Against Celebrity
Hollywood, Interrupted is a sometimes frightening, occasionally sad, and frequently hysterical odyssey into the darkest realms of showbiz pathology, the endless stream of meltdowns and flameouts, and the inexplicable behavior on the part of show business personalities. Charting celebrities from rehab to retox, to jails, cults, institutions, near-death experiences and the Democratic Party, Hollywood, Interrupted takes readers on a surreal field trip into the amoral belly of the entertainment industry. Each chapter – covering topics including warped Hollywood child-rearing, bad medicine, hypocritical political maneuvering and the complicit media – delivers a meticulously researched, interview-infused, attitude heavy dispatch which analyzes and deconstructs the myths created by the celebrities themselves. Celebrities somehow believe that it's their god-given right to inflict their pathology on the rest of us. Hollywood, Interrupted illustrates how these dysfunctional dilettantes are mad as hell… And we're not going to take it any more.
Herding Chickens. Innovative Techniques for Project Management
Get The Straight Scoop On Project Management–Ingenious Strategies That Work! Have you studied the traditional processes of project management, only to discover that in reality they fall short? Are you done with the idealistic theories of how things should function and eager to apply some street-smart tactics that tackle the real problems like egos, cliques, and squabbles? Welcome to the fine art of Herding Chickens–unconventional, innovative techniques for successful project management. Inside, the authors divulge expert approaches to getting a disparate project team moving in one direction. In their engaging style, they'll show you novel ways to boost efficiency, eliminate chaos, and ultimately complete your project on time, within budget. A fun and irreverent collection of the most useful tips, tricks, and concrete solutions, Herding Chickens describes how to: Inspire, motivate, and herd your project team–no matter how dysfunctional it is Look ahead to keep from falling behind Read, deal with, and charm all types of people Navigate the corporate jungle with finesse Control all aspects of a meeting, from the time waster to the loudmouth Use technology to enhance organization and communication
The New Know. Innovation Powered by Analytics
Learn to manage and grow successful analytical teams within your business Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next. This innovative book covers Where analytics live in the enterprise The value of analytics Relationships betwixt and between Technologies of analytics Markets and marketers of analytics The New KNOW is a timely, essential resource to staying competitive in your field.
Angel Capital. How to Raise Early-Stage Private Equity Financing
Get the business insight that has raised millions in capital funding for over 50,000 entrepreneurs. If you're an entrepreneur or own a small, fast-growing businesses, Angel Capital provides a complete toolkit for raising capital in today's challenging economic landscape. The authors, who manage the largest angel network in the U.S., offer real-world advice on how to find investors and take control of the private placement process. Using revolutionary typology and unmatched proprietary research, they explain all stages of raising capital, from valuation to negotiation to due diligence. In addition, you'll find a comprehensive directory of alternative capital resources, based on research of over 2,000 organizations, and a legal appendix that serves as a short course in exempt offerings and provides the skills needed to have success with any early-stage business venture or investment. Order your copy today.
Hack Attacks Testing. How to Conduct Your Own Security Audit
Learn how to conduct thorough security examinations via illustrations and virtual simulations A network security breach (a hack, crack, or other invasion) occurs when unauthorized access to the network is achieved and havoc results. The best possible defense is an offensive strategy that allows you to regularly test your network to reveal the vulnerabilities and close the holes before someone gets in. Written by veteran author and security expert John Chirillo, Hack Attacks Testing explains how to perform your own security audits. Step by step, the book covers how-to drilldowns for installing and configuring your Tiger Box operating systems, installations, and configurations for some of the most popular auditing software suites. In addition, it includes both common and custom usages, scanning methods, and reporting routines of each. Finally, Chirillo inspects the individual vulnerability scanner results and compares them in an evaluation matrix against a select group of intentional security holes on a target network. Chirillo tackles such topics as: Building a multisystem Tiger Box Basic Windows 2000 Server installation and configuration for auditing Basic Linux and Solaris installation and configuration Basic Mac OS X installation and configuration for auditing ISS, CyberCop, Nessus, SAINT, and STAT scanners Using security analysis tools for Mac OS X Vulnerability assessment Bonus CD! The CD contains virtual simulations of scanners, ISS Internet Scanner evaluation version, and more.
Accidental Branding. How Ordinary People Build Extraordinary Brands
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven «accidental» brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Church Unique. How Missional Leaders Cast Vision, Capture Culture, and Create Movement
Written by church consultant Will Mancini expert on a new kind of visioning process to help churches develop a stunningly unique model of ministry that leads to redemptive movement. He guides churches away from an internal focus to emphasize participation in their community and surrounding culture. In this important book, Mancini offers an approach for rethinking what it means to lead with clarity as a visionary. Mancini explains that each church has a culture that reflects its particular values, thoughts, attitudes, and actions and shows how church leaders can unlock their church's individual DNA and unleash their congregation's one-of-a-kind potential.
Trust Me. Four Steps to Authenticity and Charisma
Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message. The four steps: Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process. Become connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content. Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too. Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.
Free Gift Inside!!. Forget the Customer. Develop Marketease
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article «Torment Your Customers (They'll Love It» which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing