John Wiley & Sons Limited

Все книги издательства John Wiley & Sons Limited


    SuperCash. The New Hedge Fund Capitalism

    James Altucher

    "James Altucher is scary smart, and also a font of great and original ideas. So it's no surprise that SuperCa$h is so much fun to read and so devilishly informative. It is equally full of 'holy cow!' moments and 'why-didn't-I-think-of-that?' moments. A true keeper." —Stephen J. Dubner, coauthor of Freakonomics «Altucher describes in easy-to-understand terms the strategies used by the smartest managers in the world—those who are running the hottest hedge funds—to show how they are making money today. SuperCa$h is a great primer for those who are looking to trade like the pros. And it helps that Altucher writes in a clear and fun style!» —John Mauldin, President of Millennium Wave Advisors, LLC, and author of Bull's Eye Investing As hedge funds have become more mainstream, some of their strategies are less capable of producing extraordinary returns. In response, hedge fund managers and other sophisticated investors have found new ways to turn cash into supercash. Examine these new ways with hedge fund manager James Altucher and supersize your returns.

    The Key. The Missing Secret for Attracting Anything You Want

    Joe Vitale

    The paperback edition of Joe Vitale's inspiring guide to attracting wealth, health, happiness, and more Now available in paperback, inspirational author Joe Vitale's The Key finally reveals the secret to attracting anything you want from life-money, happiness, professional success, love, or anything else. This book goes beyond Vitale's bestselling book The Attractor Factor and the mega-hit movie The Secret to reveal a powerful and effective way to get more out of every aspect of your life. If you know you can achieve more, but can't seem to make it happen, The Key reveals the psychological and unconscious limitations that are holding you back. You'll learn ten proven ways to stop sabotaging yourself and align your conscious and subconscious minds. This book gives you all the personal insight you need to unlock secret doors within yourself and open new opportunities and possibilities in your life. From Joe Vitale, bestselling author of The Attractor Factor, Zero Limits, and Life's Missing Instruction Manual Gives you the guidance and advice you need to unlock your full potential in life Offers practical help for dealing with problems with your job, finances, and any other aspect of your life If you want to be the best you can be, no matter what you do, this book is The Key to unlocking a better, more successful you.

    Complicated Lives. The Malaise of Modernity

    Michael Willmott

    Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There's no denying that we've never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding 'the malaise of modernity' whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self-discovery into the realities of life in today's complex, multi-channel world.

    Doc Holliday. The Life and Legend

    Gary Roberts L.

    "You can't beat this story for drama. . . . An omnibus of everything ever known, spoken, or written about Doc Holliday." -Publishers Weekly «An engagingly written, persuasively argued, solidly documented work of scholarship that will surely take its place in the literature of the Old West.» -Booklist In Doc Holliday: The Life and Legend, the historian Gary Roberts takes aim at the most complex, perplexing, and paradoxical gunfighter of the Old West, drawing on more than twenty years of research-including new primary sources-in his quest to separate the life from the legend. Doc Holliday was a study in contrasts: the legendary gunslinger who made his living as a dentist; the emaciated consumptive whose very name struck fear in the hearts of his enemies; the degenerate gambler and alcoholic whose fierce loyalty to his friends compelled him, more than once, to risk his own life; and the sidekick whose near-mythic status rivals that of the West's greatest heroes. With lively details of Holliday's spirited exploits, his relationships with such Western icons as Wyatt Earp and Bat Masterson, and the gunfight at the O.K. Corral, this book sheds new light on one of the most mysterious figures of frontier history.

    Scrapbooking with Photoshop Elements. The Creative Cropping Cookbook

    Lynette Kent

    Today's advancements in digital technology are transforming the traditional art of scrapbooking. With a computer, digital camera, scanner, ink-jet printer, and Photoshop Elements—Adobe's popular digital imaging software for home users–you have all the ingredients you need to create a truly astounding and unforgettable scrapbook. But learning how to use these tools can be intimidating. In Scrapbooking with Photoshop Elements: The Creative Cropping Cookbook, digital scrapbooking trainer Lynette Kent distills the information you need to know about choosing and setting up the hardware you need. She also shares professional design secrets and introduces you to the vast range of artistic possibilities that emerge when you use Photoshop Elements. This practical and friendly guide demystifies the technical topics and leads you step-by-step through dozens of inspiring examples. Inside, you'll find: Professional advice and principles for coherent design Shopping lists to help you choose the right tools Creative ways to enhance photos with Photoshop Elements Artistic techniques you can't perform with scissors and glue, such as turning a photo into a sketch or painting, and creating type that is filled with a photo Tips for producing special text effects and customizing clip art and backgrounds Innovative ideas for making better photos for your scrapbooks Instruction on how to set up pages for printing and archiving Handy tear-out recipe cards that outline key steps from the book's projects Secrets for getting the most out of your digital camera, scanner, and ink-jet printer Essential information on preserving your images through digital archiving Bonus! You also get exclusive coupons for savings on digital scrapbooking products.

    The Way of the Dog. The Art of Making Success Inevitable

    Geoff Burch

    The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. In doing so, he finds that he can achieve any goal he desires. It is the perfect pathway to success. Why a dog? A dog has only two states of thought, which are happy, and waiting to be happy. When it has a task to do, it sees the beginning and the end. It doesn't become anxious or depressed at the size of the job, but just undertakes it and deals with obstacles as they come. It always succeeds. Geoff Burch taps into the core of great personal development writing in The Way of the Dog. He focuses on the two big questions – what do you want to do with your life and how do you do it? By following the way of the dog, each obstacle in your path is dealt with unfailingly, one at a time. And if you don't know where you're going or what you need to make you happy, the sheepdog will show you how to recognise a sheep and not to waste time with goats. The Way of the Dog offers timeless, accessible, fast-paced, funny and memorable advice. Inspiring lifestyle wisdom is brought out through simple storytelling. Plan your course through life and overcome every obstacle in your path by adopting The Way of the Dog's route map to success. Unlike the instructions in flat-pack furniture, anyone can understand it, it is easy to do, and the outcome will not be a surprise or a disappointment. The Way of the Dog contains the secrets of success.

    High Wire Act. Ted Rogers and the Empire that Debt Built

    Caroline Hasselt Van

    There has possibly never been a more daring business figure in Canada’s history than Ted Rogers. Hailed by some as a visionary with an incomparable insight, and equally loathed by others as a ruthless opportunist, Ted Rogers relentlessly conquered his rivals in three industries – radio, cable television and cellular telephony. High Wire Act is an unprecedented, in-depth analysis into how Ted Rogers, driven by the psychological need to restore his family's name, leveraged his stake in a small Toronto FM radio station and propelled it into a media and telecommunications behemoth worth over $23 billion. The many topics covered in the book include details on Rogers’… Unmatched ability to foresee the convergence of cable and telephony before anyone else did Insatiable appetite for debt and risk taking, and how he bet his company three times to carry out his vision Shrewd political and regulatory maneuvers that always kept him one step ahead of his competitors and political adversaries such as Bell and the Aspers Opportunistic acquisition of the Toronto Blue Jays High Wire Act is a fascinating and one-of-a-kind look into one of Canada’s most audacious and visionary business figures of the past fifty years. Every Canadian business reader will be enthralled by this enduring success story of Canada’s only true telecommunications mogul.

    Fraud 101. Techniques and Strategies for Understanding Fraud

    Stephen Pedneault

    A straightforward guide explaining the nature of financial fraud Fraud continues to be one of the fastest growing and most costly crimes in the United States and around the world. The more an organization can learn about fraud in general and the potential fraud risks that threaten the financial stability of the organization's cash flow, the better that organization will be equipped to design and implement measures to prevent schemes from occurring in the first place. Fraud 101, Third Edition serves as an enlightening tool for you, whether you are a business owner or manager, an accountant, auditor or college student who needs to learn about the nature of fraud. In this invaluable guide, you will discover and better understand the inner workings of numerous financial schemes and internal controls to increase your awareness and possibly prevent fraud from destroying your organization's financial stability. It offers guidance, understanding, and new, real-world case studies on the major types of fraud, including An understanding of why fraud is committed An overview of financial fraud schemes White-collar crime Uncovering employee embezzlements Establishing internal fraud controls The nature of collecting evidence With case studies included throughout the book to gain insight to the real world of fraud, Fraud 101, Third Edition describes the features of fraud and then provides proven methods of prevention, as well as solutions to expose different types of fraud.

    Testosterone Inc. Tales of CEOs Gone Wild

    Christopher Byron M.

    In Testosterone Inc.: Tales of CEOs Gone Wild, bestselling author and New York Post columnist Chris Byron chronicles the Gatsby-like saga of the rise and fall of the celebrity CEO. During the height of the 1990s bull market, they were America’s new heroes: the heroes of business. They were our bold new leaders, cutting the fat, pushing for productivity, implementing visionary plans, and making strategic deals. When the bull market turned to bust and the applause turned to cat-calls, the world was shocked at the truth. Drenched in money and public acclaim, our CEO-heroes—mostly white, mostly male, mostly middle-aged—turned out to be not much different than a group of twenty-something rock stars—drunk on power and driven by sex, greed, and glamour. Testosterone Inc. goes behind the boardroom doors to show the serial affairs and marriages of these acquisitive corporate titans. At the center of this story is Jack Welch, the biggest of America’s rock star CEOs and the former head of General Electric Co., surrounded by “mini-me” CEOs Ron Perelman of Revlon, Al Dunlap of Sunbeam, and Dennis Kozlowski of Tyco—all gone wild in public displays of consumption and predatory appetites writ large. Byron gets inside the bars where Welch liked to hang out and pick up women with his early “business soul mate” buddies. Byron hovers unseen at the elbow of Ron Perelman and his mistress aboard the Concorde for a week in Paris in his mistaken belief that his wife knows nothing about his secret affair. Byron peeks behind the curtains of a U.S. Army officers’ quarters to behold Al Dunlap horrifying his first wife, who claimed in her divorce action that Dunlap would point his knife at her and say, “I often wondered what human flesh tasted like.” Byron becomes a fly on the wall to chronicle the longing for respect and serial womanizing of Dennis Kozlowski. Frequently hilarious, sometimes heartbreaking, Testosterone Inc. follows the intertwined lives of these four corporate heroes, from childhood to their ultimate moments of glory and the crash-and-burn calamities that followed, as man’s age-old hunger for power, greed, and temptation undid them all. From suicide to murder, from dysfunctional childhoods to dysfunctional marriages in adulthood, from business chutzpah to financial suicide, here is the ultimate untold business story of our time: what went on at century’s end, when testosterone got the best of businessmen everywhere, and CEOs went wild.

    eBay Photos That Sell. Taking Great Product Shots for eBay and Beyond

    Dan Gookin

    "I've been an admirer of Dan Gookin since he wrote DOS For Dummies and spawned the For Dummies phenomenon. He takes things to a new level with this amazing and much needed book on practical product photography. Use his advice and you'll simply make more money. Highly recommended." —John C. Dvorak, columnist, PC Magazine Anyone can sell their stuff online. The challenge is to do it better than the competition and get the best possible results, every time. If you're attempting to sell your guitar on eBay, a photo of Aunt Pearl June strumming it in the backyard isn't likely to cut it. Does that mean you need to hire a professional photographer or invest in expensive equipment? Not if you follow the ingenious advice in this book! eBay Photos That Sell teaches home-spun entrepreneurs how to create professional-quality product photos using a standard digital camera and a few handy tricks and inexpensive techniques. With page after page of inspiring examples and expert insights, you'll figure out how to capture everything from hats to wineglasses to MP3 players. You'll understand what makes one photo better than another and discover how to create images that viewers connect with–ones that evoke the «I must have this» feeling. Ultimately, it will help you attract customers and make sales, without investing a lot of time or money. Inside, you'll learn how to: Follow the basic rules for taking crisp, well-lit shots that outshine the competition Set up shots quickly in your home or office Create props and accessories from inexpensive items found at home or the local hardware store Know how and when to use your camera's features, bells, and whistles to your advantage Take the time to set up your photograph properly so you don't have to fix things later Use photo-editing software to make final adjustments Learn to size and format your photos effectively for the Web Know when a simple black background is the best way to make your image pop Build a safe and organized place to store your pictures so you can easily find them