John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedThe British Monarchy For Dummies
Includes insights into the lives of the current royal family Britain's heritage told through the colourful lives of its kings and queens The monarchy is at the heart of British life. If you're going to understand Britain and its history, you need to understand the story of its royal family. This lively guide walks you through the history of the British monarchy from the earliest times to the present day and covers the colourful characters, extraordinary events, power struggles, and politics that have shaped one of the most famous institutions in the world. Discover The origins of the British monarchy How the monarchy works The relationship between the royal family and the general public How the role of the monarch has changed over time What the monarch and the rest of the royal family do all day
SalesBURST!!. World's Fastest (entrepreneurial) Sales Training
Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today.» —Peter Handal, CEO, Dale Carnegie & Associates, Inc. «Every salesperson wants to get up to speed as fast as they can-but not as fast as their manager wants them to. SalesBURST!! helps every salesperson shift into fifth gear without skipping first, second, third, or fourth. This makes three people happy:the manager, the salesperson, and the salesperson's banker.» —Jeffrey Gitomer, author of Little Red Book of Selling «This is a great book that shows you how to make more sales, faster and easier than you ever thought possible.» —Brian Tracy, author of The Psychology of Selling «Learn from Evans and SalesBURST!! how passion, determination, and an intelligence-based sales effort can make you successful.» —John Calamos, CEO, Calamos Investments «I have utilized Evans's sales methods to successfully manage my sales accounts, my sales team, and my career for seventeen years. I look forward to using SalesBURST!! to train my salespeople firsthand.» —Joel Leetzow, Executive Vice President, North America and board member, Scancode «SalesBURST!! is filled with Evans's success stories that will both inspire you and provide helpful hints to help you meet your own quota.» —Susan Bulkeley Butler, CEO, SBB Institute for the Development of Women Leaders and first woman partner at Accenture «Evans completely exceeded my expectations. Not only did his presentation provide tremendous insights on sales but even greater life lessons.» —Rick E. Ridnour, PhD, Department of Marketing, Northern Illinois University «SalesBURST!! teaches you to set goals and train for those goals so you win.» —Buddy Melges, America's Cup-winning skipper and Gold and Bronze Olympic Medalist
Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
Dynamic Trading Indicators. Winning with Value Charts and Price Action Profile
Using the insights that stem from value charts and price action profiles, Dynamic Trading Indicators shows traders how to develop systems and whole trading programs that implement these exciting new tools. Through an in-depth exploration of how to effectively use these new technical indicators in a complete trading system, Dynamic Trading Indicators provides a framework that allows readers to obtain a view of what a stock will most likely do next. This innovation in chart design opens up new vistas for traders and unlocks the door to unlimited profits. New technology and the advent of around the clock trading have opened the floodgates to both foreign and domestic markets. Traders need the wisdom of industry veterans and the vision of innovators in today's volatile financial marketplace. The Wiley Trading series features books by traders who have survived the market's ever changing temperament and have prospered-some by reinventing systems, others by getting back to basics. Whether a novice trader, professional or somewhere in-between, these books will provide the advice and strategies needed to prosper today and well into the future. Mark W. Helweg has worked and traded on the floor of the Chicago Board of Trade and, earlier in his career, partnered with an international CTA with over $40 million under management to research new trading system technology. David C. Stendahl is cofounder of RINA Systems, a software provider for systematic traders. Stendahl is the author of Profit Strategies: Unlocking Trading Performance with Money Management.
Rain. What a Paperboy Learned About Business
RAIN is the first business parable written by bestselling business book author Jeffrey J. Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town. Through a series of humorous poignant vignettes, Jeff illustrates forty «rainmaker» business lessons that can be applied to not only paperboys, but anyone in business and sales. Rain's time as a paperboy proves to be just as valuable as getting an MBA. As with Jossey-Bass' popular Lencioni business fables, the format for Rain includes an actionable business model at the end of the book with instant takeaways and practical advice.
Mighty Stories, Dangerous Rituals. Weaving Together the Human and the Divine
Bringing together two of our greatest sources of meaning and transformation This book marries two partners that are made for each other. The result, as in all good unions, is mutual enrichment and deeper life. –Jack Shea, author of Stories of God Now available in paperback, this moving and enlightening book presents us with a compelling vision of what can happen when we take the opportunity to connect stories and rituals–a vision of individuals and communities transformed through a deeper sense of connection to our loved ones, our communities, and God. Herbert Anderson and Edward Foley reveal how when stories and rituals work together, they have the potential to be both mighty and dangerous–mighty in their ability to lift us up and help us make these connections beyond ourselves and dangerous in challenging us to learn to live with complexity and contradiction. They show how much more meaningful a baptism, wedding, or funeral can be when liturgy is made to include and recognize the personal stories of those involved. Suddenly, these familiar life-cycle rituals are infused with new life as their participants become connected in a narrative web linking past and present, human and divine. Newly created rituals can also help us connect our stories to the divine story, giving meaning to what we experience and bringing us closer to God. Ministers, worship leaders, and pastoral caregivers can use this approach to storytelling and ritual to find ways to bring together worship and pastoral care, diminishing fragmentation and fostering coherence in their religious communities.
China CEO. Voices of Experience from 20 International Business Leaders
CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.
Entries and Exits. Visits to Sixteen Trading Rooms
Come behind closed doors and see real trades made by real traders. Dr. Alexander Elder leads you into 16 trading rooms where you meet traders who open up their diaries and show you their trades. Some of them manage money, others trade for themselves; some trade for a living, others are on the semi-professional level. All are totally serious and honest in sharing their trades with those who would like to learn. You will meet American and international traders who trade stocks, futures, and options using a variety of methods. All are normally very private, but now, thanks to their relationships with Dr. Elder, you can see exactly how these traders decide to enter and exit trades. Each chapter illustrates an entry and an exit for two trades, with comments by Dr. Elder. With this book as your guide, you can get closer to mastering the key themes of trading—psychology, tactics, risk control, record keeping, and the decision-making process. The companion Study Guide is filled with striking insights and practical advice allowing you to test your knowledge and reinforce the principles outlined in Entries & Exits.
Defending Gary. Unraveling the Mind of the Green River Killer
At first, Mark Prothero, Defense Attorney for Gary Ridgway, thought: «This can't be the Green River Killer! He's too ordinary! He's too small. He's too calm. He's too polite! He can't possibly have murdered forty-nine women. They can't be serious! They must have screwed up! I didn't realize then, but I was right. Gary Ridgway hadn't killed forty-nine women. He'd killed even more than that.» Soon, Mark Prothero faced the question: «How could you possibly defend the most prolific serial killer in United States history, the infamous Green River Killer? If anyone deserved to be executed for his crimes, didn't he?» Mark Prothero, co-lead defense attorney who helped save Gary Ridgway from the death sentence, has heard that question many times. Now he’s written a book that reveals the true, inside story of exactly how an idealistic public defender, high school swim coach, husband, and dad could bring himself to spend many months of close confinement with a man who brutally murdered at least 75 young women, often in the act of sex. Defending Gary shows how Prothero could reconcile these monstrous acts knowing the reality of this unassuming fellow Gary Ridgway, a mild-mannered, church-going, devoted husband, father, and former Navy man, with an IQ of around 82 and a longtime job as a truck painter from Auburn, Washington, near Seattle.
Hidden Financial Risk. Understanding Off-Balance Sheet Accounting
An insider's guide to understanding and eliminating accounting fraud How do these high-profile accounting scandals occur and what could have been done to prevent them. Hidden Financial Risk fills that void by examining methods for off balance sheet accounting, with a particular emphasis on special purpose entities (SPE), the accounting ruse of choice at Enron and other beleaguered companies. J. Edward Ketz identifies the incentives for managers to deceive investors and creditors about financial risk and also shows investors how to protect their investments in a world filled with accounting and auditing frauds. J. Edward Ketz, PhD (State College, PA) is MBA Faculty Director and Associate Professor of Accounting at Penn State's Smeal College of Business. He has been cited in the press nearly 300 times since Enron's bankruptcy, including The New York Times, The Wall Street Journal, and The Washington Post.. He has a regular column in Accounting Today.