John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedAncient Egyptian Tombs. The Culture of Life and Death
This book explores the development of tombs as a cultural phenomenon in ancient Egypt and examines what tombs reveal about ancient Egyptian culture and Egyptians’ belief in the afterlife. Investigates the roles of tombs in the development of funerary practices Draws on a range of data, including architecture, artifacts and texts Discusses tombs within the context of everyday life in Ancient Egypt Stresses the importance of the tomb as an eternal expression of the self
Christianity and Contemporary Politics. The Conditions and Possibilities of Faithful Witness
Congratulations to Luke Bretherton on winning the 2013 Michael Ramsey Prize for Theological Writing for Christianity and Contemporary Politics! Relations between religious and political spheres continue to stir passionate debates on both sides of the Atlantic. Through a combination of theological reflection and empirical case studies, Bretherton succeeds in offering timely and invaluable insights into these crucial issues facing 21st century societies. Explores the relationship between Christianity and contemporary politics through case studies of faith-based organizations, Christian political activism and welfare provision in the West; these case studies assess initiatives including community organizing, fair trade, and the sanctuary movement Offers an insightful, informative account of how Christians can engage politically in a multi-faith, liberal democracy Integrates debates in political theology with inter-disciplinary analysis of policy and practice regarding religious social, political and economic engagement in the USA, UK, and continental Europe Reveals how Christians can help prevent the subversion of the church – and even of politics itself – by legal, bureaucratic, and market mechanisms, rather than advocating withdrawal or assimilation Engages with the intricacies of contemporary politics whilst integrating systematic and historical theological reflection on political and economic life
The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Applied Population and Community Ecology. The Case of Feral Pigs in Australia
Part of the Zoological Society of London's Conservation Science and Practice Series, Applied Population and Community Ecology evaluates theory in population and community ecology using a case study of feral pigs, birds and plants in the high country of south-eastern Australia. In sequence, the book reviews the relevant theory and uses long-term research over a quarter of a century on the population ecology of feral pigs and then community ecology of birds and plants, to evaluate the theory. The book brings together into one volume, research results of many observational, experimental and modelling studies and directly compares them with those from related studies around the world. The implications of the results for future wildlife management are also discussed. Intended readers are ecologists, graduate students in ecology and wildlife management and conservation and pest managers.
Harmonic Elliott Wave. The Case for Modification of R. N. Elliott's Impulsive Wave Structure
An update to the Elliot Wave Principle that corrects a fundamental error The Elliot Wave Principle has been widely adopted as a tool for traders analyzing market cycles, but Ian Copsey has unearthed a fundamental error in the way it defines the structural development of price behavior. Harmonic Elliott Wave: The Case for Modification of R. N. Elliott's Impulsive Wave Structure explains what's wrong with the Principle, outlining a modification that allows for more accurate trading predictions. Revealing the methodology that led to this discovery, the common ratios that link different parts of the wave structure, and providing a wealth of practical examples to explain his findings, Copsey shows how waves really develop, dispelling the misconceptions that have been practiced by Elliotticians for years. Supporting his methods by consistently ensuring that waves are related by common ratios, Copsey helps the reader apply the revised version of the Principle with greater understanding and accuracy. Reveals a fundamental error in the popular Elliot Wave Principle Outlines a tried and tested modification that fixes this mistake and allows for more accurate analysis Offers essential information on applying the new model to the markets With far-reaching implications for traders everywhere, Harmonic Elliott Wave is a must-read for anyone who puts their faith in the Elliot Wave Principle.
Medical Ethics Today. The BMA's Handbook of Ethics and Law
This is your source for authoritative and comprehensive guidance from the British Medical Association (BMA) Medical Ethics Department covering both routine and highly contentious medico-legal issues faced by health care professionals. The new edition updates the information from both the legal and ethical perspectives and reflects developments surrounding The Mental Capacity Act, Human Tissue Act, and revision of the Human Fertilisation and Embryology Act.
How to Read a Paper. The Basics of Evidence-Based Medicine
How to Read a Paper describes the different types of clinical research reporting, and explains how to critically appraise the publications. The book provides the tools to find and evaluate the literature, and implement the findings in an evidence-based, patient-centered way. Written for anyone in the health care professions who has little or no knowledge of evidence-based medicine, it provides a clear understanding of the concepts and how to put them into practice at the basic, clinical level. Changes for the 4th edition The fourth edition will include two new chapters on important developments in health care research and delivery, but otherwise retains its original style, size, and scope. New chapter on quality improvement – describing papers on quality improvement projects using ebm methods; this will extend the readership to non clinical health care professionals working in hospitals and family practice, and to nurse specialists and practice nurses working in this field New chapter on complex interventions – how to set up research projects involving both qualitative and quantitative methodology (known as mixed methods) Thorough revision and updating of existing chapters and references New illustrations – diagrammatic representations of ebm concepts
How to Read a Paper. The Basics of Evidence-Based Medicine
The best-selling introduction to evidence-based medicine In a clear and engaging style, How to Read a Paper demystifies evidence-based medicine and explains how to critically appraise published research and also put the findings into practice. An ideal introduction to evidence-based medicine, How to Read a Paper explains what to look for in different types of papers and how best to evaluate the literature and then implement the findings in an evidence-based, patient-centred way. Helpful checklist summaries of the key points in each chapter provide a useful framework for applying the principles of evidence-based medicine in everyday practice. This fifth edition has been fully updated with new examples and references to reflect recent developments and current practice. It also includes two new chapters on applying evidence-based medicine with patients and on the common criticisms of evidence-based medicine and responses. How to Read a Paper is a standard text for medical and nursing schools as well as a friendly guide for everyone wanting to teach or learn the basics of evidence-based medicine.
Philosophy of Religion. The Basics
Philosophy of Religion: The Basics offers a concise introduction to philosophy of religion, distilling key discussions and concepts of the subject to their succinct essence, providing a truly accessible entry into the subject. A truly accessible introduction to philosophy of religion for beginners Takes a topical approach, starting with the nature of religion and moving the reader through the major concepts, explaining how topics connect and point to one another Offers a thorough and full treatment of diverse conceptions of God, the ontological argument, and divine attributes and dilemmas A genuinely concise introduction, this text can be used alongside other resources without overtaxing students Represents 30 years of experience teaching to undergraduates Includes a free downloadable file with key excerpts and additions to help students study
How to be a Quantitative Ecologist. The 'A to R' of Green Mathematics and Statistics
Ecological research is becoming increasingly quantitative, yet students often opt out of courses in mathematics and statistics, unwittingly limiting their ability to carry out research in the future. This textbook provides a practical introduction to quantitative ecology for students and practitioners who have realised that they need this opportunity. The text is addressed to readers who haven't used mathematics since school, who were perhaps more confused than enlightened by their undergraduate lectures in statistics and who have never used a computer for much more than word processing and data entry. From this starting point, it slowly but surely instils an understanding of mathematics, statistics and programming, sufficient for initiating research in ecology. The book’s practical value is enhanced by extensive use of biological examples and the computer language R for graphics, programming and data analysis. Key Features: Provides a complete introduction to mathematics statistics and computing for ecologists. Presents a wealth of ecological examples demonstrating the applied relevance of abstract mathematical concepts, showing how a little technique can go a long way in answering interesting ecological questions. Covers elementary topics, including the rules of algebra, logarithms, geometry, calculus, descriptive statistics, probability, hypothesis testing and linear regression. Explores more advanced topics including fractals, non-linear dynamical systems, likelihood and Bayesian estimation, generalised linear, mixed and additive models, and multivariate statistics. R boxes provide step-by-step recipes for implementing the graphical and numerical techniques outlined in each section. How to be a Quantitative Ecologist provides a comprehensive introduction to mathematics, statistics and computing and is the ideal textbook for late undergraduate and postgraduate courses in environmental biology. «With a book like this, there is no excuse for people to be afraid of maths, and to be ignorant of what it can do.» —Professor Tim Benton, Faculty of Biological Sciences, University of Leeds, UK