Маркетинг, PR, реклама
Различные книги в жанре Маркетинг, PR, рекламаHow to Talk and Influence Anyone Effectively: Learn the Power of Words and Art of Connecting to People
Communication is an important aspect of today's society. With the constant change of technology and the popularity of online communication, offline communication has become an aspect of the past. Notice how difficult it can be for many people around the world to have a proper face-to-face conversation with each other without wanting to immediately walk away after three sentences. Yet, the hardest aspect of communication is an individual's ability to influence another through words. <br><br>Our goal in this book is to teach you how to communicate effectively with others. Having the ability to use your words to influence or persuade another individual also falls into this category. Whichever your reason may be, this book will set the foundation skills that you will need to know to be a great conversationalist. After all, words are the most important aspect of proper communication. How can you communicate with others without the use of words?
How to Communicate With People in Any Situation: The Art of Effective Persuasive Communication
We build our lives around our personal and professional relationships. A key element to having successful relationship is the ability to communicate, especially if you are looking for professional success. Successful people are always able to get their point across clearly and people listen to them. They are charismatic and people just seem drawn towards them. These are the people that we call people magnets, and they have mastered the art of communication. <br><br>You can learn how to be a people magnet by becoming a better speaker. With effective communication, you too can have people pay attention to you and you will find that your powers of persuasion will be highly effective! <br><br>This book teaches you what the common pitfalls are for bad communication and how to overcome them so that you can be a highly effective people person as well.
How to Talk to Anyone In Any Situation: Unlock the Secrets of Effective Communication
With the ever so changing technological advancements that our society is blessed to have at this moment, many people have disregarded the importance of social contact and communication. After the use of emailing, social networking, and texting have come into play, the need for handwritten letters have decreased as well as the need for social interaction. <br><br>Many people nowadays have trouble speaking to one another during face-to-face conversations; however, their conversations are perfectly fine once they've sat themselves down in front of a monitor. Unfortunately, a genuine conversation is hard to find and hard to create. What's worse is the fact that many people are rather shy and do not dare to approach one another for a simple conversation. <br><br>Yet, communication still ends up as being the number one necessity for success in life. So what do you do when you cannot bring yourself to initiate a conversation with another individual? The answer is only one step and a word away.
When the Economy Changes ... I'm Outta' Here
This little book packs a big punch when it comes to developing remarkable communication skills that will enhance employee engagement. With a focus on practical application, language patterns, and specific "words to choose" and "words to lose," you will discover communication tools you can put to use immediately.
How to Communicate Effectively With Anyone: Persuasion Mastery
Communications is something that is very complicated, it goes way beyond just speaking. Talking is just that, talking. <br><br>Communication is when you are getting your ideas across to another person and making them known and understood. Learning how to be an effective communicator means that you are able to clearly get your ideas across to others, which is not always easy to do. Some people seem to be gifted with this skill, they can take a podium and speak and hold the audience's attention, and they are never at a loss for words, never stumble over questions and seem to be able to easily sway people to their point of view. <br><br>No matter if you want to polish up your communication skills to end miscommunication problems in your personal life, or if you want to be a more effective speaker or more persuasive when speaking at work, this book will be able to help you. We will help you learn how to effectively get your point across in both your verbal and written communications so that you look more profession and can better get your point across.
How To Write a Business Proposal and Other Marketing Documents
Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever can make. As lucrative opportunities demanding your products and services become available in various industries, you can stretch the earning capacity within your sales and marketing department with effective business proposals.<br><br>Business proposal writing may often be a simple task. In other cases, it can be complex and time consuming. The demands and interests of decision-makers influence the level of effort you as a supplier will have to produce in a proposal.<br><br>How To Write A Business Proposal And Other Marketing Documents provides business insight and steps on:<br>How To Write A Business Proposal Four Different Ways<br>How To Write A Business Marketing Portfolio<br>How To Prepare An Oral Presentation<br><br>Using sample business proposals (in the formats of outline, summary, and basic quote), a sample business marketing portfolio, and sample business cover letters, author Lanette Zavala offers practical advice for small business owners and executives in Corporate America.
The Trust Factor
Scott Brandley and Garrett Pierson share their top strategies to making more money and building Trust online in this content-packed book for online entrepreneurs. You will discover the ins and outs of running a successful online business through the 7 proven trust strategies that have helped take thousands of online businesses to the next level.<br><br>Discover how you can leverage this information to build valuable, long-lasting relationships with your customers that you never thought possible.<br><br>It's time to give your prospects and customers exactly what they're looking for. To do this effectively, you need THE TRUST FACTOR.
PsychSelling - The Secret Strategies of the Psychiatrist Applied to Sales
What if a salesperson could learn the strategies, techniques, and control methods of a psychiatrist and apply them to sales? How different would that salesperson be from the "typical seller"? How much more effective would that salesperson be in gathering client information and digging at core issues? <br><br>For the first time, Greg Bennett, a top sales trainer and coach for over 20 years, shares these strategies in "PsychSelling – The Secret Strategies of the Psychiatrist Applied to Sales". <br><br>In "PsychSelling", Bennett shares the psychiatrist (s) mindset, control methods, questioning practices, listening techniques, and how they present solutions to patients. He also demonstrates how these ideas can be applied to the world of sales easily and effectively.
The Checklist Book: Twitter Edition
Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started? <br><br>The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you – the busy professional – in mind. <br><br>This little but powerful book (and checklist) will help you learn the ins and outs of Twitter and guide you to develop strategies to quickly make this amazing social networking tool go to work for you and your business. <br><br>Who knew one checklist could be so awesome?!
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation–and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.