Suddenly Virtual. Karin M. Reed

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Название Suddenly Virtual
Автор произведения Karin M. Reed
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 0
isbn 9781119793687



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Most important, throughout the book, they provide practical and actionable best practices that are backed by meeting research – practices that lead to more productive and effective virtual meetings that impact the bottom line.

      How to Use This Book

      This book is called a practical guide for a reason. It is designed to be a workbook that you can use to adopt and adapt your own ways of conducting business virtually. For that reason, they have included several tools for you to leverage that will help you build the capabilities of your own organization.

      Checklists: Growth requires self‐reflection. That's why they have provided checklists within and at the end of several chapters that you can use as an assessment tool of where you are now or a reminder of where you would like to be.

      Try This: We often learn by doing, so in order to allow key takeaways to stick, they have included a few exercises for applying the techniques in your own environment and flexing your new skills.

      Chapter Takeaways: Each chapter ends with a list of key takeaways to help you distill the content into digestible nuggets. Hopefully, you won't just read the book and place it on a shelf to gather dust. Rather, the hope is it becomes a frequent source of inspiration for many remote meetings to come. The bulleted lists, highlighting the essential points, are provided to serve as a quick reference.

      Reflection Activity: In the final chapter, they will introduce the Adaptive Improvement Model (AIM) framework, which encourages you to consider things that you should continue doing, things you should stop doing, and things you should start doing. With your checklists and reflections from the book in hand, you can use the provided worksheet that will allow you to celebrate the things you are doing well while setting goals on things to do in the future. Thus, the book comes alive in your work life as you experiment with the practices and procedures discussed herein.

      Ultimately, this book seeks to be a definitive guide for businesses looking to make their meetings as effective as possible in the ever‐evolving “new normal” by leveraging the insights from some of the foremost thought leaders in meeting science and on‐camera communication. Most businesses have settled into virtual meetings for the foreseeable future, and the decisions made in this arena will impact operations both now and in the times to come. The hope is the right decisions will be easier to make after you finish reading this book.

      A very special thank‐you goes out to our technical writer, Camie Schaefer, whose edits, thoughts, and input were essential for making our volume consistent and meaningful. We are grateful to Joe's research manager, Emilee Eden, for her assistance with identifying and sourcing references and citations. We express appreciation to both our beta readers, Joy Allen and Kristin Bair, for their insightful comments and ideas for enhancing the manuscript for our eventual readers. Additional thanks to those who so willingly shared their expertise, insight, and anecdotes: Massimo Rapparini, Scott Wharton, Matthieu Beucher, Charles Kergaravat, Kori Christensen, Dan Hawkins, Bridget Fletcher, Michael Shehane, Karen Hills, Christine Vucinich, and Shannon Heath. By sharing your stories, you helped all of us to better understand our suddenly virtual world and what the future may hold.

      Think back to October 2019. Now imagine what your work life looked like at that time. Maybe you hated your long commute and tried not to tally up the annual hours spent getting to and from the office. Perhaps you actually enjoyed flying to meet with potential customers in far-flung places and taking in the sights of an unexplored city. Or were you like so many of us who planned to revolt if we had to sit through one more pointless meeting in that cramped conference room, with coworkers who all watched the clock eat up time that could be spent “getting stuff done”? Oh, what a difference just a few months can make.

      QUICK WARNING: If you flipped right past the preface, we would suggest you flip back and give it a read. Not only does it explain why a meeting scientist and an on-camera coach are collaborators in the first place, but it also tells you how to get the most out of this book by laying out the structure, the tools, and the opportunity to make it a working document. Don't worry, we'll wait.

      Perhaps an important question to ask is “When did the world change?” Certainly, the world changed quickly, and many workers were either without work or found themselves in a dramatically different work environment. While the change was nearly instantaneous for some, others experienced a more gradual progression as the world tried to navigate the uncharted territory of a global pandemic. The facts on the ground shifted – not just day by day, but also hour by hour. A universal sense of uncertainty bled into every aspect of our lives.

      The business world sought to adapt to the changes, but in those early days, ever‐changing information meant that plans were scrapped almost as soon as they were written.

      In this chapter, we will explore:

       The sequence of events that led to much of the world of work going remote.

       The rise of the virtual meeting.

       How businesses scrambled to adapt to the new virtual reality.

      To put what happened to work and workplace meetings into proper context, here's a quick timeline of events.

Timeline of Events from the COVID‐19 Pandemic (Kantis, Kiernan, and Bardi 2020)
December 8, 2019 A patient in the city of Wuhan sought medical help for pneumonia‐like symptoms.
January 3, 2020 China officially notifies the WHO of an outbreak.
January 21, 2020