Suddenly Virtual. Karin M. Reed

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Название Suddenly Virtual
Автор произведения Karin M. Reed
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 0
isbn 9781119793687



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first case in Washington state, a man who traveled to the Wuhan area. January 23, 2020 WHO meets again and decides not to declare the outbreak a Public Health Emergency of International Concern (PHEIC). January 24, 2020 Nepal, Vietnam, France, and Malaysia confirm their first cases. Wuhan construction crews are working on two hospitals to treat patients of the outbreak: the first is to be completed on February 3 and the second in early February. February 4, 2020 The U.S. Food and Drug Administration issues an emergency use authorization for CDC's diagnostic test. President Trump pledges to safeguard Americans from the coronavirus in his State of the Union address. February 7, 2020 Total Cases Confirmed Globally: 31,484. February 10, 2020 The United Kingdom declares that the coronavirus constitutes a serious and imminent threat to public health. The Trump administration releases a budget proposal for FY21 that would sharply cut funding for WHO and global health funding. February 13, 2020 U.S. CDC Director says that the coronavirus will likely become a community virus and remain beyond this season. February 15, 2020 The United States announces plans to evacuate nearly four hundred Americans quarantined on the Diamond Princess cruise ship; passengers who test positive for COVID‐19 will be treated in Japan. February 25, 2020 U.S. CDC warns that spread to the United States is likely and that people should prepare. February 29, 2020 Australia reports its first death, an evacuee from the Diamond Princess. The United States reports its first death, a man in his fifties with an underlying health condition. Washington state declares a state of emergency. March 7, 2020 Roughly 5,861 coronavirus tests are completed by CDC and public health labs in the United States. New York declares a state of emergency. March 11, 2020 WHO declares the coronavirus outbreak a pandemic. Washington, D.C., declares a state of emergency. United States announces level 3 travel advisory and suspends entry to all foreign nationals traveling from China, Iran, and certain European countries at any point during the 14 days prior to their scheduled travel to the U.S. NBA suspends their season. Italy closes all shops and venues across the country. The United Nations reports that about 20% of students are out of school globally as a result of the pandemic. March 12, 2020 U.S. stocks record their worst day since 1987. New York City declares a state of emergency. Ohio closes all public schools until at least April 3, 2020. France closes all schools. Virginia declares a state of emergency.

      The public health response has varied from country to country, with some shutting down immediately and asking citizens to stay home for weeks (e.g. South Korea) and others simply waiting for herd immunity to be achieved (e.g. Sweden). In the United States and many other countries the world over, the pandemic shut down the economy, the schools, and our favorite restaurants. Essential workers (e.g. some in manufacturing and many in grocery stores, farms, meatpacking, and so on) carried on in their work to feed the population, and so also carried the initial brunt of the burden of the disease.

      For years, organizations danced around the work‐from‐home issue. Some workers who sought the flexibility of a work‐from‐home life were denied time and again. Flexible work schedules were a niche area in academic research and even more niche in the actual workplace. Then, COVID‐19 hit, and everyone was “suddenly virtual.” The organizational sciences refer to this event as an equilibrium shift. Although the world had its challenges in October 2019, the economies were humming along at what might be called equilibrium. Then, a sudden and deep shock to the system occurred and fully unfolded over the following few months. In psychology, key events in one's life might be considered flashbulb moments, such as, in the past, “Where were you when Neil Armstrong landed on the moon?” or “Where were you on 9/11?” Now, we have, “Where were you during the COVID‐19 pandemic?”

      Like so many knowledge workers, Karin's office became a time capsule of March 2020, with sticky notes on the wall reflecting to‐do lists for projects that were either scrapped or put on hold until a later date. One particularly poignant email from that time from Karin to a client read in part, “Let's reschedule the workshop for June. Surely things will be back to normal by then.” Hindsight, of course, reveals the level of denial or even folly in those words. Even at the end of 2020, attempting to reschedule large group trainings seems ill‐conceived. Luckily, Karin already had been delivering a third of her training virtually for years, but with COVID‐19, that third became 100% of her business practically overnight.

      Work changed for many. With the noted exceptions of many essential workers, the so‐called “knowledge workers” were required to work differently. Instead of commutes and coffee at the corner shop, many began to roll out of bed, dress for success on the top half, make some passable coffee in a home brewing machine, and flip the laptop open for a long day of work from home. We would write our reports, crunch our numbers, take out the garbage, answer some email, fix our child's phone, deal with some urgent texts from a colleague, walk the dog, and log out an hour or two later than we did when we worked in the office. In fact, the average U.S. worker increased their hours worked per day by as much as three hours (Davis and Green 2020).

      In this new work‐from‐home environment, we found ourselves no longer meeting with our colleagues face‐to‐face. The face‐to‐face meeting was banished and essentially vanished. Our video cameras came on, our cats started making cameos in our meetings, our children were now understood interruptions, and our pants became optional (hopefully unbeknownst to our colleagues). And with all of these elements of our new normal . . . the rise of the virtual meeting.