Social Media Marketing All-in-One For Dummies. Michelle Krasniak

Chapter 3: Analyzing Twitter Metrics Tracking Website Referrals with Google Analytics Tracking Shortened Links Using Twitter Analytics Using TweetDeck Using Third-Party Twitter Analytics Applications Tracking Account Activity with the Notifications Tab Using the Hashtag as a Measurement Mechanism Calculating the Twitter Follower-to-Following Ratio Chapter 4: Analyzing Facebook Metrics Monitoring Facebook Interaction with Insights Using Page Insights Exploring the Insights Overview and Detail Pages Chapter 5: Measuring Other Social Media Networks Plugging into Social Media Measuring LinkedIn Success Exploring Instagram Insights Chapter 6: Comparing Metrics from Different Marketing Techniques Establishing Key Performance Indicators Comparing Metrics across Social Media Integrating Social Media with Web Metrics Using Advertising Metrics to Compare Social Media with Other Types of Marketing Juxtaposing Social Media Metrics with Other Online Marketing Contrasting Word-of-Web with Word-of-Mouth Chapter 7: Making Decisions by the Numbers Using Metrics to Make Decisions Knowing When to Hold and When to Fold Diagnosing Problems with Social Media Campaigns Fixing Problems Adjusting to Reality

      14  Index

      15  About the Authors

      16  Connect with Dummies

      17  End User License Agreement

      List of Tables

      1 Book 1 Chapter 1TABLE 1-1 Matching Social Media Services to Goals

      2 Book 1 Chapter 2TABLE 2-1 Resources for Business MetricsTABLE 2-2 Social Media Store Solutions Offering Sales StatisticsTABLE 2-3 Lead-Monitoring and CRM Software

      3 Book 1 Chapter 3TABLE 3-1 Top-Level Demo-Geographic Social Groups from Nielsen PRIZMTABLE 3-2 Stage in the Family Life CycleTABLE 3-3 Main Categories Available on Google Trends

      4 Book 1 Chapter 4TABLE 4-1 Calendar SoftwareTABLE 4-2 Social Media Dashboard ResourcesTABLE 4-3 Social Media Policy Resource SitesTABLE 4-4 Legal Resource SitesTABLE 4-5 Brand Sentiment Resources

      5 Book 2 Chapter 1TABLE 1-1 Social Media Marketing ResourcesTABLE 1-2 URL-Snipping ServicesTABLE 1-3 Social E-Commerce Apps, Storefronts, and ResourcesTABLE 1-4 Helpful Monitoring Tools

      6 Book 2 Chapter 2TABLE 2-1 Submission URLs for Key Search EnginesTABLE 2-2 Keyword Selection ResourcesTABLE 2-3 Search Engine and Optimization Resources

      7 Book 2 Chapter 3TABLE 3-1 Search Engine Ranking Services

      8 Book 2 Chapter 4TABLE 4-1 Popular Social-Bookmarking ServicesTABLE 4-2 Popular Social News ServicesTABLE 4-3 Bookmarks for Specific ApplicationsTABLE 4-4 Sources for Social Share Buttons

      9 Book 3 Chapter 2TABLE 2-1 Popular Photo-Sharing Sites

      10 Book 3 Chapter 3TABLE 3-1 Outlining Your Content Inventory on a Spreadsheet

      11 Book 8 Chapter 1TABLE 1-1 Social Network Research URLs

      12 Book 8 Chapter 2TABLE 2-1 Business NetworksTABLE 2-2 Vertical Market Social NetworksTABLE 2-3 Demographically and Geographically Stratified SitesTABLE 2-4 Social Networks by Activity TypeTABLE 2-5 Geolocation ServicesTABLE 2-6 Group Coupon and Daily Deal Sites

      13 Book 8 Chapter 4TABLE 4-1 Publicity and PR Resources

      14 Book 8 Chapter 5TABLE 5-1 Social Media Sites Offering Paid Advertising

      15 Book 9 Chapter 1TABLE 1-1 Free Analytics PackagesTABLE 1-2 Paid Statistical PackagesTABLE 1-3 Analytics for Specific Social NetworksTABLE 1-4 Helpful Google Analytics Resource URLs

      16 Book 9 Chapter 2TABLE 2-1 Analytics Availability on Content-Sharing Sites

      17 Book 9 Chapter 6TABLE 6-1 Online Metrics ResourcesTABLE 6-2 Social Media by Genre and KPITABLE 6-3 Online Advertising Resources

      List of Illustrations

      1 Book 1 Chapter 1FIGURE 1-1: Facebook still reigns supreme as the top social media platform that...FIGURE 1-2: The Instagram page for Blue Rain Gallery uses strong images to grab...FIGURE 1-3: As part of its community-branding activities, Walt Arnold Commercia...FIGURE 1-4: