Social Media Marketing All-in-One For Dummies. Michelle Krasniak

https://twitter.com/search-home Twitter’s own search filter with advanced queries on multiple parameters. https://twitter.com/search-advanced?lang=en Fee-Based, Enterprise-Level Monitoring Tools BrandsEye www.brandseye.com Paid service tracks online conversations with monitoring and insight tools. eCairn https://ecairn.com/influencer-engagement Segment target audiences to gain insights and engage with influencers. Sysomos Listen www.sysomos.com/platform/listen Monitor and measure buzz and sentiment in real time. Khoros https://khoros.com/platform/marketing#intelligence Monitor community engagement as part of an integrated social media management package. Nielsen Online www.nielsen.com/us/en/solutions/measurement/online.html Measure and analyze online audiences for social media, advertising, video viewing, consumer-generated media, word of mouth, and other consumer behaviors. Salesforce Marketing Cloud www.salesforcemarketingcloud.com/products/social-media-listening Detailed monitoring of social media buzz about industry, competitors, and/or brand. Analyze customer desires, evaluate content engagement, and assess campaign reaction.