Social Media Marketing All-in-One For Dummies. Michelle Krasniak

Tweeting like a Pro Sharing on Twitter Following the Twitter Rules of Etiquette Chapter 3: Finding the Right Twitter Tools Customizing Your Twitter Profile Page Pinning Tweets Embedding Tweets Using a Twitter Application Chapter 4: Social Listening with Twitter Using Twitter to Listen to Your Customers Chapter 5: Hosting Twitter Chat Benefiting from Twitter Chats Finding a Hashtag for Your Chat Keeping Track of Who Says What Finding Guests for Your Twitter Chat Promoting Your Twitter Chat Hosting Your Twitter Chat Following Twitter Chat Best Practices

      9  Book 5: Facebook Chapter 1: Using Facebook as a Marketing Tool Understanding the Appeal of Brands on Facebook Branding with Facebook Pages Examining the Components of a Facebook Page Making the Most of Your Facebook Page Understanding Your Facebook Administrative Functions Filling Out What You’re About Using a Custom Username for Your Page Inviting People to Join Your Community Liking Other Brands Creating Facebook Events Chapter 2: Creating and Sharing Content on Facebook Creating a Facebook Content Strategy Sharing Your Brand’s Story Creating Content That Sings Sharing and Being Shared Bringing Your Community into the Mix Making Connections with Facebook Groups Learning through Insights Chapter 3: Advertising and Selling on Facebook Reaching More Fans with Ads Measuring Your Ad’s ROI Selling on Facebook Chapter 4: Streaming Live Video on Facebook Understanding the Benefits of Live Streaming Setting Up Your Live Stream Engaging with Your Community via Facebook Live Brainstorming Ideas for Live Videos

      10  Book 6: LinkedIn Chapter 1: Promoting Yourself with LinkedIn Exploring the Benefits of Using LinkedIn Creating an Online Resume Understanding Recommendations and Endorsements Using LinkedIn Messages Chapter 2: Promoting Your Business with LinkedIn Exploring the Benefits of a LinkedIn Page Selling and Promoting with LinkedIn Showcase Pages Benefitting from LinkedIn Groups Chapter 3: Using LinkedIn as a Content Platform Blogging on LinkedIn Promoting Your LinkedIn Articles Posting Content on LinkedIn Pages

      11  Book 7: Getting Visual Chapter 1: Pinning Down Pinterest Understanding Pinterest Getting Started Joining Pinterest Getting on Board Pinning on Pinterest Following on Pinterest Sharing on Pinterest Driving Traffic with Pinterest Building Your Pinterest Community Using Tools for Pinterest Marketing Chapter 2: Snapchatting It Up! Setting Up a General Snapchat Account