Essentials of Sociology. George Ritzer

sociology, argued that the discipline should be a science, and created a general theory of the social world.

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      The elements of globalization can be divided between structures (e.g., the United Nations) and a variety of more specific social processes (e.g., the migration of people across national borders). In terms of consumption, we can think of the shopping mall (or Amazon.com) as a structure and the shopping (or consumption) that takes place in it as a process. Finally, the internet as a whole and social networking sites in particular are structures, while the communication and the social interaction that take place in them can be viewed as processes.

      Needless to say, neither the shopping mall nor the internet existed in Comte’s day. Once again, we see that the social world is constantly changing and that sociologists, as well as students of sociology, must be sensitive to those changes. However, some of sociology’s earliest concepts continue to be applicable, and usefully applied, to the social world.

      Sociology’s Purpose: Science or Social Reform?

      Comte was famous not only for examining the relationship between structure and process but also for arguing that such study ought to be scientific. He believed that the social world was dominated by laws and that sociology’s task was to uncover those laws. As those laws were uncovered, the science of sociology would develop. But Comte was also concerned about the problems of his day and interested in solving them through social reform. In fact, to Comte, science and reform should not be separated from one another. A number of classical sociologists—Karl Marx, Émile Durkheim, Jane Addams, and others—shared this view. Marx and Engels’s Communist Manifesto (1848) was not only a commentary on the social ills of the capitalist economy but also a rallying cry to workers to organize and abolish capitalism.

      Many of today’s sociologists study social problems of all sorts, such as poverty and crime. They use a variety of scientific methods to collect large amounts of data on such problems (see Chapter 2). They also seek to use what they learn about those problems to suggest ways of reforming society. They believe that these two activities—scientific research and social reform—are not necessarily distinct; they can and should be mutually enriching. While many contemporary sociologists accept this position, a division has developed over time, with some sociologists focusing more on scientific research and others more engaged in activities designed to reform society and address social problems.

      The sociologists who engage in “pure science” operate with the conviction that we need to have a better understanding of how the social world operates before we can change it, if that’s what we want to do. The knowledge gained through social research may ultimately be used by those who want to change society, or to keep it as it is, but that is not the immediate concern of these researchers.

      Other sociologists take the opposite position. C. Wright Mills, for example, was little interested in doing scientific research. He was mostly interested in such social reforms as limiting or eliminating the unwholesome and worrisome ties between the military and industry in the United States. He was also critical of many of the most prominent sociologists of his day for their orientation toward being pure scientists, their lack of concern for the pressing problems of the day, and their unwillingness to do anything about those problems. Feminist sociologists have extended the argument, pointing out that the topics and methods of objective, scientific sociology themselves sometimes reflect, and ultimately reinforce, social inequality along the lines of race, gender, and class because they are based on the assumptions of society’s elite.

      Ask Yourself

      What do you believe is the best purpose of sociology: pure science or social reform? Why? Make a note to ask yourself this question again at the end of your course. Did you answer it differently?

      Sociology, the Other Social Sciences, and Common Sense

      Sociology is one of the social sciences—that is, it is one of the fields that studies various aspects of the social world. Among the others are anthropology, communication studies, economics, geography, political science, and psychology. Generally speaking, sociology is the broadest of these fields; social scientists in other fields are more likely than sociologists to delve into specific aspects of the social world in much greater depth. Sociological study touches on the culture of concern to anthropologists, the nation-state of interest to political scientists, and the mental processes that are the focus of psychologists. However, that does not mean that sociology is in any sense “better” than—or, conversely, not as good as—the other social sciences.

      Rather than comparing and contrasting these fields in general terms, this concluding section focuses on the different ways in which these fields approach one of this book’s signature concerns—globalization.

       Anthropology: Focuses on cultural aspects of societies around the world, such as the foods people eat and how they eat them, as well as the differences among cultures around the globe.

       Communication studies: Examines communications across the globe, with the internet obviously of focal concern in the contemporary world.

       Economics: Investigates the production, distribution, and consumption of resources through markets and other structures that span much of the globe, especially those based on and involving money.

       Geography: Studies spatial relationships on a global scale and maps those spaces (Herod 2009).

       Political science: Studies nation-states, especially the ways in which they relate to one another around the world as well as how they have grown increasingly unable to control global flows of migrants, viruses, recreational drugs, internet scams, and the like.

       Psychology: Examines the ways in which individual identities are shaped by increased awareness of the rest of the world and tensions associated with globalization (e.g., job loss), which may lead to individual psychological problems such as depression (Lemert and Elliott 2006).

      Sociology encompasses all these concerns, and many others, in its approach to globalization. It studies globe-straddling cultures (such as consumer or fast-food culture), relationships between political systems (the European Union and its member nations, for example), communication networks (such as CNN and Al Jazeera or Twitter and Facebook), and markets (for labor or stocks and bonds, for example) that cover vast expanses of the globe. Sociology maps all of these, and even their impacts (both good and bad) on individuals. You might want to study the other fields to get a sense of the depth of what they have to offer on specific aspects of globalization. However, if you are looking for the field that gives you the broadest possible view of all of these things as well as the ways in which they interrelate, that field is sociology.

      While sociology and the other social sciences differ in important ways, they are all quite different from commonsense understandings of the social world. Everyone participates in globalization in one way or another. However, few if any people research these phenomena in the same rigorous way and to the same degree that social scientists examine them. That research leads, among other things, to a greater understanding of the nature of globalization. For example, you probably have a sense that globalization has changed society—perhaps even an impression that it is changing your life. What you are unlikely to know are globalization’s causes, effects, and linkages to other social phenomena, or its largely invisible effects on society and the world. Research on the topic is also likely to yield much more insight into the pros and cons of globalization on personal, societal, and global levels. Such detailed knowledge and insight will help you, and others, to navigate more successfully the accompanying changes in social processes and structures.

      One example of the gap between common sense and social scientific knowledge relates to perceptions of the causes of climate change. There is strong consensus in the scientific community that global warming is occurring and that it is caused primarily by human activities, especially the burning of fossil fuels. However, data from a recent survey, illustrated in Figure 1.6, show that only 70 percent of Americans believe that global