Создание запоминающегося бренда и измерение потребительской лояльности. Маргарита Акулич

Читать онлайн.

Создание запоминающегося бренда и измерение потребительской лояльности - Маргарита Акулич
Скачать книгу
легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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
Скачать книгу