Головна маркетингова книга. Алексей Филановский

Читать онлайн.
Название Головна маркетингова книга
Автор произведения Алексей Филановский
Жанр Маркетинг, PR, реклама
Серия Нон-фікшн
Издательство Маркетинг, PR, реклама
Год выпуска 2018
isbn 978-617-09-3889-3



Скачать книгу

QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      1

      Олівер Сакс (1933–2015) – американський невролог і нейропсихолог, автор низки популярних книг, у тому числі бестселера «Чоловік, який сплутав дружину з капелюхом» (1985).

/9j/4AAQSkZJRgABAQEAZABkAAD/4SVkRXhpZgAATU0AKgAAAAgADQEAAAMAAAABBrYAAAEBAAMAAAABCbAAAAECAAMAAAABAAgAAAEDAAMAAAABAAUAAAEGAAMAAAABAAEAAAESAAMAAAABAAEAAAEVAAMAAAABAAEAAAEaAAUAAAABAAAAqgEbAAUAAAABAAAAsgEoAAMAAAABAAIAAAExAAIAAAAcAAAAugEyAAIAAAAUAAAA1odpAAQAAAABAAAA6gAAAQoAZAAAAAEAAABkAAAAAQAAQWRvYmUgUGhvdG9zaG9wIENTMyBXaW5kb3dzADIwMTk6MDM6MDkgMDc6NDY6MzQAAAKgAgAEAAAAAQAAAZCgAwAEAAAAAQAAAjEAAAAAAAAABgEDAAMAAAABAAYAAAEaAAUAAAABAAABWAEbAAUAAAABAAABYAEoAAMAAAABAAIAAAIBAAQAAAABAAABaAICAAQAAAABAAAj9AAAAAAAAABIAAAAAQAAAEgAAAAB/9j/4AAQSkZJRgABAgAASABIAAD/7QAMQWRvYmVfQ00AAf/uAA5BZG9iZQBkgAAAAAH/2wCEAAwICAgJCAwJCQwRCwoLERUPDAwPFRgTExUTExgRDAwMDAwMEQwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwBDQsLDQ4NEA4OEBQODg4UFA4ODg4UEQwMDAwMEREMDAwMDAwRDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDP/AABEIAKAAcgMBIgACEQEDEQH/3QAEAAj/xAE/AAABBQEBAQEBAQAAAAAAAAADAAECBAUGBwgJCgsBAAEFAQEBAQEBAAAAAAAAAAEAAgMEBQYHCAkKCxAAAQQBAwIEAgUHBggFAwwzAQACEQMEIRIxBUFRYRMicYEyBhSRobFCIyQVUsFiMzRygtFDByWSU/Dh8WNzNRaisoMmRJNUZEXCo3Q2F9JV4mXys4TD03Xj80YnlKSFtJXE1OT0pbXF1eX1VmZ2hpamtsbW5vY3R1dnd4eXp7fH1+f3EQACAgECBAQDBAUGBwcGBTUBAAIRAyExEgRBUWFxIhMFMoGRFKGxQiPBUtHwMyRi4XKCkkNTFWNzNPElBhaisoMHJjXC0kSTVKMXZEVVNnRl4vKzhMPTdePzRpSkhbSVxNTk9KW1xdXl9VZmdoaWprbG1ub2JzdHV2d3h5ent8f/2gAMAwEAAhEDEQA/APUqqq6a2U0sbXVW0MrrYA1rWtG1rGNb7Wta1TSSSUpJJJJSlF72VsdZY4MYwFznOMAAalziVEZGOcg4wtYchrBYadw3hhJY201/T9Nz2PbvXH/W+3Psv6ziY1rnNv6fg4deOXH0xbn5WTguu2f6X0UlPQdR+svR+murbk3Em2p2QPRrsuDaGbfUy7jjMt9HFb6jP09v6NZuV9cxU/rFdWI5x6XTk202OcA212GzGszK3Nj1Kdrs/HZU79J6v6X+b/PBg4DOrt+tFo3MryS/o+M0gBrKcWk4z/s//B/br81crbk5DOl5+XlNc12f0jLymvI9r/tmP9Xq7HMd+d+t/aGOSU9jnfWHqVGR1cVtrFPT8rp2LTIJLvtL8Y5j7PcP8FnNZV+56a0Os/WCrpGQxl1LrKTiZeba9hG5rcMUvexlTtrbH2/aP9LWueybq8qnrN9YMXfWDBx2SI3HHs6Vi2R/16i5W/rhjuyerYVAE+p03qzCDwQ6vEZH/SSU746xgepg0ueWXdTY5+JWWulwYwX2bnNDmV7K3f4R6NhZ2J1DFZl4Vrb8e2dlrDIMEsd/mvbscuOwXvss+oXtL9mNuutn6Js6fb6LTp7vX9DId9L/ALTon1f6rb0rpf1j9Qb2dNyM/MxGHQeiLstvoD/0Kw8hz/8AwxWkp7RJY/1T6h1DqHRWWdU2ftCm2/GyjWIYbKLbMcuaP5XprYSUpJJJJT//0PVUkkklKXPdZ+s+ThOzzhYgyWdL9Bl8l4dbfkOq9LAxGsqfvu9C+q31P9LfjY/p/pLbMfdvurx6LL7SRXU1z3kAk7Wjc6Gt9zlyObk1GjoXXacdtY6p1KrKtoefUb6duLZUzKfLP0ORjYGPTlO9L+Ysqu/S2/z1iU2MEVn62Y+c9gGTm09UqL+5ZjZOBjYzN3+j9Gh123/SX2/vqi6i7qX16zsUOJrx8rAtyGs/Npw8ezOo9V/5vr9Tzsb0q/p2sxsn/Q2psbNa/r/1TpZXkVWVUZdOSMjGvxwXvorve5jsuqltv6bGd/NOsUcLJrZ9aresMd6ZyetXdHyIA/SVtwqPRDnf9187p/6L/j8n/SJKdD6r5tuJ/i/HVMrWz0MvPsPP85ZkZ3/UvXNdXdfk/V7puDiUhl3S8HBxOqX3tJraM04AZgMq0dfkepXjZlz2v9PHoZ6X6R+V+j2GOvb9QqOgSK+o3WjoVjGgvLXGw4+TY5jPot/Zjbeos3/9pvTu/m1LEqGf9WbMvHFmR+1euNyH6FxFdfUasdnG7ZVTg4NX8hmxJSDNyTV9WujUYzN+a7rlVGQy2wQ7MryrcjOdbfWx22q/LoutbYzH/mbK/wBV/wACrl/7df8AWXB/bTMWpv2LqHotw32WGP1P1DbZkV0/yNmytBo6E+qi/I6pezplWJ9Y7uqssyC0MspO/wBLbZ6jG1eq238//ttN9Y/r19V+n5dXUiMjPsoptxWMpqIoIyvRyGvdk3tqqd6zMP8AROoffvq9RJSLEY/p/wBXPqflbjdZdmYJtfEQ2/Es6fSzbLv5mq2in/hP57/Cqh1DAz7aeoYzGPs9frOT0t+wH2UdStwOpuyLNPZXXs9Hf/3ZQ3/W36wf84KfqZj14fRcfHqYBcA7LdRXVj/bm7bMn0KrHUUsa39JjfzrP8IuV6z9Y/rVZ0jpXULOs5Tszqbsgmmiw0tFNb68bH/QYnos9Sy9mYkp9IpHVelZT8aoW+u/rZexrK7HU3YOc77Vkvfp6P6nvv33fzmNfjVf4HN9PJ7JeH53TeqZv1kZ0Rt+Xj24PTa7uouN9lp+0DGblWWfprntb62Zdj4n6P8AR7/5tb3+Lr6zfWLGxcS3rl/r9F6hlfYMO3ILnXtvIfZW+t5a71sJ72fZH77P0N/+irpuSU+pJJJJKf/R9VSSXIf4zPrO/oH1fNeLZ6ef1AmjHc0lrmNAnJyGFvu3VMdsZtd7LrqrElMPrD/jCbi593RugYw6l1THY52RY54Zi44YP0rsm8lrf1f/ALUbrKKav5v7T6/6FcTldd+t1pwLelZXT303ZDuk4v2SkGup5FP6rT+1aX2MxLa7affV+j9npv8A0VOOsDqTXdI+q+B02tr68rrTf2jn6EE47HPq6XTua/a+j9HfnP3V/TfR/olq/VrqmDVk49tVDqun/VvDyeokXkCzKy7BXh+rox9VH6y/FoxPZkfZ/s/07bElOnf9a+tUdWxKKer4X1g6xXl/ZMeu7DdUKX27sW6yrKoGLU6ux36F3vs9nvVmj615GX1sdCx8TpOXkV5t2XXawX01faKBddZmvsf6n6Wxtdnv/T1f8N6f6Rcr9VHYVfX7us4dBoxuk4d+czHyLBaS6uv7Nj/pxXRufZn3Vu/o/sWTX112JgXYXTaG4n2tnpZeVuc/IsrmX43qnZXTi2e31aqKa33f4e22r9Gkp9Ho+uvV+pZHS8urE6czMzWutoc+iy59FZu/Zb7rsj18f0vXe30qPS3vyP6J/P3VVWZjfrJ177V1sZeW6voX1etd6uP0xjMP17XZBox6m31H7Ti15uQbMjLtrvus9L1v8LYiYrer+r0XNZg14HSOnY+JXdf1S1uDXdkUMfdQ7dbuv+y05mTZk1+hRZ9pu/nbP6N9lDh/UE4PSur5eV9YGsxsdxo6tVRjuva51Rqy/SnKdR6lrXupcyxlX/XP51JTmZNGW3I6T1vGwhf1MYN3Vc3GyXWWUsoZbeMPM3Zd773fofTtZV9of6j/AEPZZ636QeIx13ScfCovflu+tudTTn5t30qrabGudjem71d9zn5tWV9u+0/p6v0XoVfp12b/AKpdCx8/rXUb+odStzekY27qFrG4oqsrfQ55w6cWyh9D2twq2s+zWMZjsZZQs/O+qZov6b+zczqTT0+mjKoZXi41v2VuVY5ldl9VeRietkPtps+1W015b/0H6X9BVWkpxrL8e3rX1u60bWZbRj5dVAYH7mnJuZ0zGcd1bGf0e930HqxnYteF1DomE6ltXVLcPC6f04btaH3xfmdYe1n+Hrys66jp/v8A6TVfmez7LjesqvqNkM6fm4XSuvMdiZhxDkMvxbaW3C211XSLKrdmS+zHvy9+22j9H/hbP0Xpov8Aze+s+R9aH9aGZ0rJ6j9rA9BzrmsN2PWzMZTSLqabn042M2i/fVf6Xpen+msSUr9oNp6z1frmQa21ZfXcXp1WUTAbj4132zIdH+jbTh9O9VA6ra7P6b9Xem4WnTsvqdlPTC4Bp9HH+ydOptsAbX+lyr7MrMyP+HvsQ8b/ABbfWbqGN9hp6p067Hx3/anMZkF+12SystyLPRpe/wDWceip9Pqf4P8ASVfTXdf4vvqjgYOBidUdk39Qe1tn7OdkA1101WudvuwcRz7PQ+3N/Tes/wDTW0PZ+ix/0taSntUkkklP/9L1VeO/47acr9t9PsO44zsVzah+b6jHvdkFv8r07MfevXsjIpxse3JyHiumhjrLbHcNYwb3vd/VaFxn1dw6PrT0vrL/AKz0C2u7qHrfZ7HFvoMbj4tuNVvZ6D6Lsai30MhzPT/w3q/4RJT53ljpmb1Xp2fnZDXdDw+nYjbQx02OFFTKbeltrY+uxuZkZTbKtm9np49n27+jfpFX+r2d0+/B6j0i6nNdb1S2lzacCpuQ70aXW5H2Ws32+vXuvfXZ6n6f+ZXWfsH6mN+rlv1gxujhz7XZH7KpvyL3Nsrxm3XfbMuuaXVt9LEyL343v31+lR6vq5C6TpVT7+u4vTqMevC6UekU5mXi4rBVSb77ZdXZWyN/qNxdnv8A+0/2qm3+kJKeM6F9ROpN+24PU8qvovT+oVfabse7ZdmfZMW2q4OfaxrKcRm62v1bN9f6Wr+h/o10/wBVPq10+nOob06j9mehh42bda5rb817sl2TXXRdk5dTm4X6ti/rdOFjUfprtld/6L9Lm9EpPU7qceHMd1HCZjsp42YGVndSz8rdt91NT+lYWPh4/wDo7MrD/m11fSsfNyfrN1nPpzG14teVVjW0ioOseKMWl4p+0WPcyrHbkZt1myvH9f1P+1Gz9GkpzMH6n9Nb9Z7MPMqGcGdGYzLyrdzrbr8my7HyMp91j7b67bacR7K9l/6vXZ6VSo5WXVf0LEwsf31df67a/KkcY37RNJ9371j/ALLXt/Pq9f8A0a6npPqv+sn1gy7XD0aji4lXkKaPttn/AE+pOXLfVXp4d076r5GRX6T8rJr9KszPo4uL1LJqfZP0nX5+RlZrH/6HIo/0aSnS6rlUs6L9dskamy52II1l5wsLDY3/ALftQ+v5ljX/AFrrx2yW4fT+mVdofknJrb9H/R/tOqxVB9uOAGgYz+m9X+sJgfpPtDtvUXWO/foftpwf+D/VmLUyWV22dbtaN2/rvS63fCs9G3f9U9JTnfWvJx8bq5xKrG4dDbeiYzrJDGVNru6lnTueWMZ6NNbLGf2FTyrrMW7qmZfUcO53TM7LxWOYK3Utyjh9H6HR6YLtmS/H6Uz9F/OMtv8AR9P1ETrLh1CzJyG1C2vqd3UbqC1291tOFgu+r+MzHA/nLMvPzX24rKv5z1ka3H6jkdSpo6g023tt6N0207pY+/Fa7r/UMh3t/SbaH20Vf8dZ/wAGkpz8yzIwPq99ZacNuw5eQzpmLEE+jjN/Y8Fv/DfY/szf3PtNC9NwsSrCw6MOgRTjVsprHg1jRWz/AKLVwWJ0zqYpwjfjvD8g9LttFxFZ9a7Md1nrbhXa5ljrKntxq31/T/8ABF6GkpSSSSSn/9PufrXOTjYnRmn/AJYyWY1wD9h+zsD8zqEbff8ApcPGtxv/AEIXNZGS/C6D1iqlrnWZ2f1K58NLt0ZP7Mw8Y7f+5ec7Dx9lnstwqs7/AEa3OrdT6Vg/WnHyeq5uJi04mHYyhltjRcbcqxnqP9Gd9dVVGC1vq/4T7T/IWFinoTcek2/WDp/qP6oepZQGVXHoMtyc/CwaS5rbNjc26nIt9Rn85bl/yElNvLwaqugdbbU42Y3RekW9IxHH85zaBd1HI9g2O9WxuHj2f6LIwMj+WiVYvV8rqf1gw+nllBNOB05uS8n9C0U2ZGTfXWz3WXV19Q/V2b6/0/8AOfo1i9Qt+oQ6JZ0/M+sT7szKa425Fd2VdT69pNuTkN6bg2txNlmQ+y70tmxaFH+MP6tYOXkOwmZ3U7er5e6s1Y+0GxtWPifZqfXOM5/pMqo/N9T9KkpjiYzei/W12XT6jcLGvxOg7YLwMe3Dosxd/wDLr6j9kZ63/dp6vfV36x9JxsfLbSMjNycjqGXdezEotyCwWZN9VDr7MdllVX6rTS/032er6P8Ag/oLEZ9erc3DyM3D6bgdPw8y83HK6vl7m23Y7cdu+vp9bTkvsx/RxP6N+f6f+FVTD+tX1w6r13pGBk9Rbg4nV8V+W4YVVYcytoyjtbZlNyHts/Uvpb0lPb4fSOoM6R1uvcKs/qmRm2VOsPtbv3YeA93p7/0f2WjFsVHNz/qt0ZnR25fV6ax9X27TQz9NY79A7pzHWVUerkVNb6u7d6a4PHw39Q+tP1Xxer35HUaOpYTMvJpyrn2t32faj+jG4elXtqqd6af6v0O/5vvf07+g/sjPGe9jtrn9QsF1VePl1h/6X0cT0vsP6P8A09385Zckp6Nn1s6LX1HA+q/Ruj5DsnByH3UDPsfisqeWX3W5dzrvtGW9vo5OTe/7RT/6LT/U/qP1p+tNWXk49GD0bo91zn2vbQbrMi1231/Zbb6Vns/ncp9f/B+nd+l9LNy7sZ/W+udQ2+p1LPq6p0ukNmWvwq8p9ljdPbZ9ir6NTXtd7/WyV2X+LnJwb/qb00YTmltNfpXtbEtuBLshtjfzXve/1v6lvq/4RJTqdSwM09ObR0S9nTsjHDRjD02Op2sG0YttW39HjOb7f1b0rKvZ/wATZ5r0Xrn1y6uOojrXUb8arp19Nd1dAqxwB9oqp6lXblUVerX9nxX2e/16/wDSeovW15bidIpd1K3K63dfVgdT6pmtGBjvLA1+TXY9+Pn5GK578y7Ibg/ZP2fgW3enk/q9l3rWWYiSnL6jX0/fk4bqv2j1q2u82Cuu7LyJa2/E6exltmR1K7DyaswV9Ryf0+N+q+lV6X+AXoX1G611jqnSRX1vCyMPqOLDLX30vqbcI9mRX6rWN3u2/p2M/wAJ+5XYxZn1h+tvS/q39XqXfVbFqssy6vtWPVRUW110Ha13UMqmprHV173sq/Telvv/AOKsXOf4vf8AGP17P+sNXS+t5DcqjNDmVWOZXWa7Gh1jNvosr3tu2+j6bvz/AEvT/wCESn1pJJJJT//Uq/XhlOT/AI0+mUZDGW1Oswan0vG5r2Ps94c36Lme/wBzHrBvxMZv1cza2UUknqFHTenWs2C576W22Z99lkevZRkeriv2b/Sq9Shn+BXQ/wCME04n+NDomTc9tVX6ldbY4hrWtZkWNe97j9FrWVLiKOu2O6r023qD3WdO6ZkNfXjVNY1rKhaL7249DPRo9W7b73/4X/CJKembRjH62fWq1+MKMbCw+oNpqqa2sbW7Om/ogG+mz9Hdv/m/prZxsb9hjpQtbuf0To1+ZTWY3DMyq8zMydzm+xzcdmF6P/XaFyvS8/qGb1vrHUMPpWT1PH6p67TVU1x2iy+rqDW3eky5np72V1ZVO7+avf8ApF09/QvrzmMxup52Ji4FXS8GynKGXY+z7Sx1Rx8u26rpwuyf0uK1v6Bn6T1q/Uq/SPSU8vmHpNf1F6Kcqq67Jst6h6HpWNrY15OOz1MjfVc+3ZFG2mv0d/8ApVsdKz+iUW/VzLynW15g6TkVVWufXXisaz9qU/pXWB1l91tv6FlTXY+z9F+ku/mlvdO+qH7C+r9WfmdXGRgY4ORitwsOi242ZPpV1fYMvOrzLPUyn+gyr0a8f9I/+cT9R6X0XB6V1HKxOlOt69040C1nVj9re5uVYH/aKn2XZGFutsvyXevX7PtlWR6taSnK6J1fMy+p9Bs6J0o9TowMLGx83MZR+lFldVjbcNmbnbMXFZVZb9Oj0LLf+5Niv4v1RzenY/S8PKyn4Hr02YTOm4jaLsu9+QPtXVMh2VeGY+K5jaK/0jPtP2fFxMeuvL9d/wCk1/rtm1Xs+rz8fTCGTR1B/wCa00V3YWKKn1/yndTqf7v9EtS+51v+MDFxXNBGN0m++pxEw+3Ix6Hn/MpSU8zhdE6fa9o6T0vBvv6nVkZOJn9Yc/NdlCmzF/Wrm/8AaZ2ZXmvu2bPXrsq/WKFq0Z9fScfqHWcLCxOndJx89mFZXVjtrfbRVaMDLzrLsd/u9DKtufjbqvZjY92/+k+pjms6Ph/Vqv6r01vfbXhZr8UXPgOLc2rKbD/Taxu12Y/G/wCgs7qFwH1O610Bu09SZn2YTaHuaHOdn5f2jBuayXey7HzPWZ/xN/8AonpKdvHxnP8ArPnYWRc7ZVRVlYxbbcLCzIyLLb6bd9z6vRruwGVMrrpZ+q3/AGf+bWPfSen/AFUxsiiyrEo6N1TPsfa8NiuoXdUwWuxqdrqrMqt2TV9hx9npPyPRZ/NrU691LE6J9ZsbqmWHbLcC7Frqr2vuvvN2NZi4mJitd9ovu/nv8H9nq9av1Lv0q4jrGYH4HW8wCq23pVzMmvphsGRj49+fa8X5uS/+j9R6lRY/0mYzW/szp/qf9q8n7WkpwcDq1vVLPrBkMrNNFfRjj4mK1zrBTj1XYVVVDXv9ztlfvus/wlvrZH+EWR9UWud9a+jBok/bsYwPAW1ud/0Vf+rXVs9lvXeqnKsbntwfWGVul5t+14BZuLvpb3+x7Hfmex