Самоучитель английского языка для менеджеров фармбизнеса. PharmEnglish for pharm career. Андрей Тимофеевич Бычков

new product, Cardiolin, is a second-generation ACE inhibitor which offers significant benefits over existing products in this therapy class.

      Andrey Teetov is responsible for a wide territory of the city that contains more than 30 policlinics, 5 hospitals and about 50 pharmacies. Andrey’s objectives are very challenging. By the end of the year he must make about 2,000 face to face visits to physicians and pharmacies and some 50 group presentations. His target group consists of cardiologists and general practitioners with high prescribing potential. Andrey must cover 50% of general practitioners and 100% of all specialists and ensure the frequency of 6 calls to each cardiologist by the end of this year. When Andrey meets specialists he has to detail Cardiolin in 100% of calls.

      In order to meet these objectives the company provided Andrey with Scoda Filicia car to help him make not less than 10 calls every day. But the car itself is just a tool not a guaranty of success so Andrey has to plan carefully to reach his targets. It means that he should do his best to decrease the number of Administrative and Office days and increase Selling days in the field. He is also equipped with a mobile phone and an overhead projector for group presentations.

      At the moment Andrey is preparing for a follow-up call on one of his target cardiologists —

      Dr. Ivanov. Andrey has already met Dr. Ivanov several times before and on the last occasion he introduced Cardiolin to him and explained some of the benefits of this new therapy.

      As a result of the next call Andrey will try to convince Dr. Ivanov to prescribe Cardiolin to some of his patients who visit him for the first time with hypertension. He will also attempt to persuade Dr. Ivanov to prescribe Cardiolin to some of his patients who cannot tolerate the side-effects of their current therapies.

      Учебный модуль №3. Новые слова

      Учебный модуль №4.

      Работа над текстом и грамматикой

      Задание №1: Выучите наизусть формы спряжения глагола -to be в настоящем и прошедшем и будущем времени.

      Задание №2: В приведенном ниже рассказе определите и письменно зафиксируйте принадлежность всех сказуемых к определенной группе времен и сверьте с правильным вариантом ответа Модуле №7.

      • Группа времен Indefinite;

      • Группа времен Continues;

      • Группа времен Perfect.

      Задание №3: В приведенном ниже тексте определите и зафиксируйте письменно не только группу времен, но и время (настоящее – прошедшее – будущее) в рамках данной группы времен.

      Задание №4: Прочитайте и переведите текст с опорой на аудиозапись.

      Задание №5: Устно ответьте на следующие вопросы с опорой на текст:

      1. What is Andrei Titov?

      2. How did Andrey become a Medical Representative?

      3. Why does he like his new job?

      4. Why is Andrey so proud of his occupation?

      5. What makes his company so well known in the pharmaceutical market?

      6. What kind of products is the company especially famous for?

      7. What can you say about the new product that the company has recently launched?

      8. What territory is Andrey Titov responsible for?

      9. How many policlinics does his territory contain?

      10. What objectives does Andrey have?

      11. How many face visits to physicians must Andrey make by the end of the year?

      12. What customers does his territory consist of?

      13. What percentage of his target group must Andrey cover by the end of the year?

      14. What frequency must Andrey ensure in his target group by the end of the year?

      15. In what percentage of calls must Andrey detail his product?

      16. What does Andrey do to increase his effectiveness?

      17. What is Andrey equipped with to make group presentations?

      18. What was the result of Andrey’s last call to Dr. Ivanov?

      19. What will Andrey try to do with Dr. Ivanov during his next call?

      20. What patients will Andrey focus on during his next call to Dr. Ivanov?

      Задание №6: Устно завершите приведенные ниже фразы с опорой на текст:

      1. Andrei has a medical background and…

      2. He decided to start a new career and…

      3. Besides decent salary the new job enables him…

      4. Andrei is proud of his occupation because…

      5. Medical or Sales Representatives do not just only sell company products they…

      6. Andrei’s company produces and promotes…

      7. The company has a strong commitment to…

      8. The company is especially well known…

      9. The company recently launched ….

      10. This new product offers…

      11. Andrey Titov is responsible for…

      12. His territory contains…

      13. By the end of the year he must make…

      14. His target group consists of…

      15. Andrey must cover 50%…

      16. Andrey must ensure…

      17. When Andrey meets specialists he has to…

      18. In order to meet these objectives the company…

      19. Andrey has to plan carefully to…

      20. Andrey must do his best to…

      21. At the moment Andrey is preparing for…

      22. During his last call to Dr. Ivanov Andrey…

      23. As a result of the next call Andrey will try…

      24. Andrey