John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedScenario Planning. A Field Guide to the Future
Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?
101 Social Media Tactics for Nonprofits. A Field Guide
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Building Wealth and Loving It. A Down-to-Earth Guide to Personal Finance and Investing
The rich know all about money – they know how to make it, invest it, spend it and enjoy it. And now, with the help of this book, it's possible for you to unlock the secrets of the wealthy and start making your own dreams a reality. Building Wealth & Loving It provides you with a simple, proven formula for financial success. Expert author Jimmy B. Prince will help you sort out your budget, choose the right assets and develop an investment plan that works for you. Packed with handy tips, amusing anecdotes and practical case studies, this book will give you the confidence and know-how to take stock of your finances and start investing wisely – while enjoying the ride!
The Manager and the Monk. A Discourse on Prayer, Profit, and Principles
An exploration of spirituality, values, and sustainability in business When Jochen Zeitz and Anselm Grün first met onstage as «the manager and the monk,» Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as cellarer, the business manager of his Benedictine abbey. They came together to discuss their shared goal: what it means to lead and manage responsibly and sustainably in today's shifting world. Available for the first time in English, The Manager and the Monk features these topical essays and dialogues, drawing on sources as diverse as the Bible, contemporary religious thought, psychological theory, and the innovative «environmental profit & loss account» Zeitz developed for Puma. Together, Zeitz and Gr??n explore their intersecting definitions of prosperity, values, sustainability, among a host of other topics. Jochen Zeitz was CEO of Puma for 18 years and is founder, with Sir Richard Branson, of the B Team, a global initiative aimed at transforming the future of business Anselm Grün is cellarer (business manager) of Münsterschwarzach Abbey in Germany, overseeing a staff of 300 in crafts such as beekeeping and brewing; and an internationally best-selling author of more than 300 books available in 35 languages Translated from an award-winning German book, Gott, Geld, und Gewissen, which has been translated into 11 languages The Manager and the Monk is a thoughtful, impassioned plea for how to manage responsibly in the modern world.
Content Matters. A Disciplinary Literacy Approach to Improving Student Learning
An authoritative guide for improving teaching, learning, and literacy in content area classrooms This book introduces teachers to the Disciplinary Literacy instructional framework developed by the Institute for Learning, University of Pittsburgh. Grounded in the Principles of Learning developed by acclaimed educator Lauren Resnick, the framework is designed to prepare students, grades 6 and up, to master the rigorous academic content learning required for college success. Unlike 'generic' teaching models, the framework is specifically tailored for each of the content disciplines. Highly practical, the book shows teachers how to integrate literacy development and thinking practices into their routine content instruction, with separate chapters devoted to math, science, history, and English/language arts. The book also shows how school instructional leaders can support teachers in learning and using this instructional approach. Offers an innovative approach for improving literacy, thinking, and content learning in secondary students Includes detailed instructional guidance plus numerous classroom examples of lessons, dialogs, and teaching routines Features chapters on each of the content areas-math, science, language arts, and social sciences Provides leadership guidance in implementing the method Foreword written by internationally acclaimed educator and cognitive scientist Lauren Resnick
Introduction to bada. A Developer's Guide
An expert introduction to Samsung's new mobile platform Bada is a new platform that runs on mass market phones and enables you to build cutting-edge applications for mobile devices. As an access layer, bada has all the advantages of native coding and provides the power of multi-tasking and multi-threading. This book serves as a complete introduction to the exciting capabilities of bada and shows you how bada offers commerce and business services with server-side support. The authors walk you through the complete set of platform APIs and detail the architecture of bada. Code fragments are featured throughout the book as well as examples that utilize all of the major APIs, from sensors to maps and from phonebook to billing. Introduces Samsung's new platform, bada Explains the bada framework, its APIs, and the bada architecture Walks you through how bada is a logically structured mobile platform that allows you to build exciting apps for mobile devices Features code fragments and numerous examples that address all the major APIs Discover how bada boasts the richest set of end-to-end service, commerce, and billing APIs with this book! Ben Morris is a freelance author and developer, specializing in mobile software including Symbian OS and mobile widgets.
Retail Marketing and Branding. A Definitive Guide to Maximizing ROI
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Make Up Your Mind. A Decision Making Guide to Thinking Clearly and Choosing Wisely
A proven decision-making system guides readers to the right choice every time Make Up Your Mind provides author Hal Mooz’s proprietary system for decision making. This approach consists of three decision-making models, including: the Decision Type Model, which characterizes what is at stake with any decision; the Decision Solution Model, which frames the most suitable alternatives; and the Decision Judgment Model, which provides ten bases for judging alternatives, some of which may be defensible and others that, although popular, may not be defensible to challenge. These models guide the reader's thinking to the most promising alternatives and the best choice. A decision fit person enjoys the benefit of thinking clearly about decisions and their outcomes and is competent to act knowledgeably and decisively about creating the alternatives and judging them appropriately. Become decision fit. Think clearly and act decisively on your own decisions and help others to do the same.
Cloud Security. A Comprehensive Guide to Secure Cloud Computing
Well-known security experts decipher the most challenging aspect of cloud computing-security Cloud computing allows for both large and small organizations to have the opportunity to use Internet-based services so that they can reduce start-up costs, lower capital expenditures, use services on a pay-as-you-use basis, access applications only as needed, and quickly reduce or increase capacities. However, these benefits are accompanied by a myriad of security issues, and this valuable book tackles the most common security challenges that cloud computing faces. The authors offer you years of unparalleled expertise and knowledge as they discuss the extremely challenging topics of data ownership, privacy protections, data mobility, quality of service and service levels, bandwidth costs, data protection, and support. As the most current and complete guide to helping you find your way through a maze of security minefields, this book is mandatory reading if you are involved in any aspect of cloud computing. Coverage Includes: Cloud Computing Fundamentals Cloud Computing Architecture Cloud Computing Software Security Fundamentals Cloud Computing Risks Issues Cloud Computing Security Challenges Cloud Computing Security Architecture Cloud Computing Life Cycle Issues Useful Next Steps and Approaches
Social Media for School Leaders. A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools
How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.