John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedRediscovering Japanese Business Leadership. 15 Japanese Managers and the Companies They're Leading to New Growth
Who are Asia's biggest business leaders? What kind of leadership skills and philosophies do they possess that have put them at the forefront of their respective industries? What makes these business leaders, in particular, best-equipped to meet the challenges of a 21st century global economy? In Rediscovering Japanese Business Leadership, we gain insights into the leadership strategies of Japan’s most successful global brands, including Toyota, Canon, and Nintendo. This book will be the first title in a series on Asian business leaders, leading companies and corporate philosophies in the 21st century. The inaugural volume will focus on business leaders and strategies at Japanese companies that are not only driving and reshaping their respective industries in the 21st century, but are demonstrating a knack for consistently meeting the various challenges of today's rapidly changing world.
Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a «squeeze page,» the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you «No.» Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Ask and You Will Succeed. 1001 Extraordinary Questions to Create Life-Changing Results
What can you do to create unlimited wealth? Most of us spend our lives asking the wrong questions and getting nowhere. Ask and You Will Succeed gives you a new perspective on what you can accomplish when you ask the right questions. When you change the questions you ask, there's no limit to what you can do: Unearth Your Truest Desires Define Your Ultimate Vision Discover Your True Purpose Unleash Your Creativity Accelerate Your Pace of Success Realize Your Full Potential «I love this book! Your ability to ask the right questions is perhaps the most important single quality of great success and achievement. This book gives you a series of simple yet powerful questions you can ask to build your courage, tenacity, and resilience to the point where you can achieve any goal you set for yourself.» —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «I have tremendous respect for Ken Foster's ability to ask the right questions. This is the most comprehensive book of success questions ever written. It's a valuable read for anyone who wants to succeed in all areas of life.» —Robert G. Allen, New York Times bestselling author of Nothing Down and Multiple Streams of Income and coauthor of The One Minute Millionaire «Ask and You Will Succeed is a stirring book with questions designed to empower you to break through the mundane routines that sometimes make it difficult to succeed in business and in life. Having the right questions is really the secret to success in any endeavor. This book will put you on the right road to a bright future.» —Bob Proctor, bestselling author of You Were Born Rich, star of the hit movie The Secret
The Ultimate Book of Influence. 10 Tools of Persuasion to Connect, Communicate, and Win in Business
Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia’s most successful speakers on the art of influence Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.
The Unauthorized Guide to Doing Business the Simon Cowell Way. 10 Secrets of the International Music Mogul
From a job in the mail room at EMI Music Publishing Cowell rose through the ranks swiftly and after becoming a record producer at the firm, left to set up his own company. Following the collapse of his first business and a time at BMG, Cowell went on to pioneer the Popstars TV talent show, and subsequently co-produce Pop Idol and more recently The X Factor. As a music producer he has achieved sales of over 25 million albums, over 70 top 30 records, and 17 Number 1 singles. His band 'Westlife' has achieved an impressive 10 Number 1 hits alone. The Sunday Times Rich List recently estimated that he earned £33.5m in one year alone, thanks to the global success of the 'Pop Idol' brand. The 10 Secrets of the International Music Mogul are: Work Your Way Up – get to know your industry Don’t Be Defeated – how to overcome set backs in business Grab Opportunities – respond to the market Know Your Market – and consistently produce the product they want Think Differently – take your product and spin it in different formats Get Your Name on the Credits – and reap the rewards Don’t Look Back – learn from missed opportunities but keep moving forwards Say it How It Is – straight talking saves time in business Build a Personal Brand – and be respected for what you do well if nothing else Use Your Contacts – there is no shame to pulling strings in business
China Inside Out. 10 Irreversible Trends Reshaping China and its Relationship with the World
An in-depth look at the forces and trends changing China and its place in the world China has dominated the news for nearly a decade and will continue to grab headlines as it moves inexorably toward becoming the world's largest economy. It already has the largest middle class in the world; the most Internet users; the largest army; and is the world's largest polluter. Yet all this growth causes problems as China adapts to the laws of other lands in which it has investments; learns how to meet international guidelines and safety standards for its products; stretches its resources to the limit; and struggles to maintain stability and control over an increasingly restive population. China Inside Out explores the social and economic forces unleashed by China's relentless drive to modernization. Bill Dodson presents the stories of average Chinese workers, along with interviews with experts interlaced with his own experiences. The end result is an insider's view of the forces reshaping China as it takes an increasingly prominent role in the new world order. Looks at the trends reshaping China and reveals how China's place in the world is evolving Written by an industry analyst, advisor, and business manager in China, who is also a columnist for the China Economic Review Explains important changes for investors and business leaders interested in China For business leaders, investors, and China watchers, China Inside Out offers a truly in-depth examination of China's changing role in the world.
Innovation in a Reinvented World. 10 Essential Elements to Succeed in the New World of Business
A step-by-step guide to the 10 essential and practical skills a business needs to innovate and thrive in uncertain times The reinvented world of business will profoundly impact America's leaders and workers in the decade ahead. Companies capable of transforming their organizations during this period of «Great Disruption» will thrive in the reinvented world however, the reverse holds true as well. Innovation in a Reinvented World reveals how transformation occurs when business leaders and their organizations apply these 10 Essential Elements, providing both a road map and definitive blueprint for companies of any size looking to bridge the old world with the new world of business. Discusses the «new courage» required for innovating in a reinvented world Looks at 10 Essential Elements winning companies count on today Innovation in a Reinvented World helps executives and leadership teams navigate and manage their organizations' inflection points in designing, building, and sustaining innovation—even through the post-recession playing field.
What's Holding You Back?. 10 Bold Steps that Define Gutsy Leaders
Leadership is not for everyone. It requires bold, gutsy individuals. If you accept that premise, you will find his [Bob Herbold’s] book rewarding reading. —Harvey Schachter, The Globe and Mail Quit hiding from tough decisions and learn to confront them head-on Why do managers at all levels sacrifice corporate success by shying away from making the tough decisions? What's Holding You Back? reveals exactly why managers often hesitate to confront difficult issues-whether it's the absence of a perfect solution, the knowledge that no decision will please everyone, etc.-and, most importantly, how they can overcome these common managerial obstacles to maximize their company's success. What's Holding You Back? elucidates the ten core principles of confident leadership, outlining proven tactics by which managers can confront their inner wimp and highlight their inner courage. Features dynamic real-world examples from Apple, Microsoft, Porsche, IBM, Merck, Canon, Sony, Whirlpool, IDEO, Tesco, P&G, Target, 3M, and more Pinpoints the corporate failures that can result from hesitant or self-conscious organizations, and what managers can do to avoid them Clearly delineates how managers can cultivate and deliver accountable and decisive leadership, even during the toughest dilemmas What's Holding You Back? proves that practicing gutsy leadership is the key to operational and innovative excellence in the workplace
52 Ways to Wreck Your Retirement. ...And How to Rescue It
Retirement planning isn't something that happens at a specific point in time or at a specific age – we are all affecting our retirement plans every day with every decision we do or don't make. Canadians are living longer, and the average retiree in the future may have as much as 30 years of retirement to plan for, and there are many simple things that will impact our eventual retirement life. 52 Ways to Wreck Your Retirement identifies 52 things we do that could wreck our retirement, explains why it puts your retirement at risk, and provides the strategy to correct the mistake, or better still, avoid it entirely. The book is organized under several key areas of the planning process, including: Starting to Plan for Retirement Mistakes around Investing Mistakes around Debt Saving for Retirement Pensions Living in Retirement Spending in Retirement New Realities about Retirement 52 Ways to Wreck Your Retirement is not a feel-good book about how wonderful retirement will be or an alarming fear-mongering book about dying broke, nor is it a get-rich-late-retirement solution. Quite simply, it is an easily-accessible and practical guide written for Canadians of all ages that gives you the tools you need to better manage the financial and personal aspects of your retirement.
Who Killed Creativity?. ...And How Do We Get It Back?
The essential guide to building a culture of creativity and innovation throughout an organization Your help is needed to crack an unsolved crime: creative thinking is critical for future fulfillment and survival, and yet it is now declining at an alarming rate. In this original mystery-style approach, you will have the opportunity to match your knowledge against that of the latest brain researchers, psychologists, and sociologists as you are taken on a humorous and often startling journey to discover why creativity is dying an untimely death. The '7 Rescue Strategies' then provide proven innovation solutions, from personal issues through to organizational imperatives. Authors Andrew and Gaia Grant have travelled the world for more than 25 years working with more than 20,000 international keynote and workshop participants in more than 30 countries at all levels. With a fascinating forensic approach, revealing carefully researched facts and anecdotal insights, this is a compelling modern tale. And there is a final twist that will leave you wondering.... Can we really live happily ever after?