John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedShares Made Simple. A Beginner's Guide to Sharemarket Success
Are you thinking of joining the thousands of Australians profiting from our stock market, but intimidated by the jargon and unsure of where to start? Let Australia's foremost share-investing educator guide you through the simplest ways to make money from shares – and how to ensure you protect your hard-earned dollars in the process! Shares Made Simple is the essential ground-up investing guide for stock market beginners. Unlike most sharemarket guides, this book explains in simple language all the relevant stock market terms and definitions; includes practical, uncomplicated tips after each succinct section to ensure readers have grasped concepts clearly; and then provides straightforward strategies for profiting on the market – no expensive financial advisor required! Kinsky covers everything you'll need to get started and get ahead: buying and selling shares, building a portfolio, managing risk, dealing with dividends and how to pick the best stocks.
Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative «stunts.» This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
The Best Damn Management Book Ever. 9 Keys to Creating Self-Motivated High Achievers
A practical guidebook to managing a stellar staff of high-achievers The Best Damn Management Book Ever teaches managers, executives, and business owners how to create a staff of self-motivated, confident, high-achieving, self-starters. Acclaimed author of The Best Damn Sales Book Ever, Warren Greshes draws from years of experience to offer practical, easy-to-implement steps explained through entertaining, informative real-life stories. Learn to communicate more effectively with the people who report to you. The Best Damn Management Book Ever delivers actionable advice to hone your leadership skills. Install the self-starting generator in your people, enabling them to perform at a high level whether you're there or not Gain insight and determine each employee's «Hot Buttons» and motivators Correctly manage the three distinct groups that comprise every organization Delegate more effectively Use your time as a manager, executive, and business owner more efficiently Become the best damn leader your staff needs to achieve their goals and blow away the competition.
Dream It, Do It, Live It. 9 Easy Steps To Making Things Happen For You
A practical nine-step productivity guide for turning your dreams into realities When you think of project management, you probably think of business projects and boring meetings. But every project, personal and professional, needs to be properly managed if you expect to turn what you can dream up into a reality you can live. We all have dreams we're passionate about—getting ahead at work, starting a business, or even learning to play an instrument—but it's difficult to live your dreams without a framework for getting from vision to achievement. Dream It, Do It, Live It offers practical, understandable, and doable guidance on achieving any goal in nine easy steps. With case studies of real people who achieved their own dreams, this easy-to-read illustrated guide will help you focus on the dream you want to make real and the constructive and meaningful steps you can take to today to make that dream happen. A short, easy-to-read guide full of practical advice and simple steps for getting started on the path to your ultimate goals Includes an easy-to-follow nine-step system that helps you reach any goal, professional or personal Ideal for professionals who want to get ahead, entrepreneurs who want to start their own business, hobbyists, and anyone who wants to turn the intangible into the tangible No matter where you want to go in life, there's always a way to get there. Dream It, Do It, Live It gives you the practical, real-world advice you need to set out on the road to your ultimate success.
Market Your Way to Growth. 8 Ways to Win
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by «the 4 Ps of marketing» and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
All Hands on Deck. 8 Essential Lessons for Building a Culture of Ownership
In the stormy seas of today's world economy, organizations need all hands on deck In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organization chart. All Hands on Deck is a fun-to-read story that is both a business strategy book about creating competitive advantage through corporate culture, and a personal development book that will inspire readers to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide: Creates a virtual roadmap for building a culture of ownership where so workers are inspired to think and act like partners in the enterprise, and not just hired hands Shares practical and proven strategies for earning employee buy-in and commitment to the values, vision, and purpose of the organization Features the real-world wisdom of some of the most successful and beloved business leaders of the 20th century, including Walt Disney, Ray Kroc, Mary Kay Ash, Bill Hewlett, and Dave Packard A stirring resource for today's business environment, All Hands on Deck shares the tools you need to create an organization that competes and succeeds in today's turbulent world, and the inspiration that your people need to put those tools to work.
eBu$iness. 7 Steps to Get Your Small Business Online.. and Making Money Now!
Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your website working for you and making money. The web and social media have become the new shopfronts where customers, staff and suppliers look to find people to do business with. eBu$iness will help anyone who wants to set up and maintain a professional web presence by showing you how to: register an effective domain name set up your own free or cheap website use social media to your advantage optimise your website so that search engines and customers can find you take advantage of free local listing services and much more. Whether you already have a website or you're just starting out, eBu$iness gives you the tools and know-how to save time and money, and will help you to grow your business and make a profit.
Surviving Your Serengeti. 7 Skills to Master Business and Life
Praise for SURVIVING YOUR SERENGETI «One of a kind. You'll actually know more about yourself after you read this book.»—KEN BLANCHARD coauthor of The One Minute Manager® and Leading at a Higher Level «Beautifully illustrates nature's basic survival strategies—and how they help you create a sense of meaning and purpose.»—SUSAN SCOTT New York Times bestselling coauthor of Fierce Conversations 7 Questions This Book Tackles 1. Are you experiencing a challenge that you wish to overcome? 2. Do you want to discover your hidden survival skills? 3. Do you have a goal you have yet to achieve? 4. Would you like to discover your instinctive strengths? 5. Can you benefit from problem-solving thinking? 6. Do you know someone who has potential to excel? 7. Are you looking for a positive message to share?
Mindhacker. 60 Tips, Tricks, and Games to Take Your Mind to the Next Level
Compelling tips and tricks to improve your mental skills Don't you wish you were just a little smarter? Ron and Marty Hale-Evans can help with a vast array of witty, practical techniques that tune your brain to peak performance. Founded in current research, Mindhacker features 60 tips, tricks, and games to develop your mental potential. This accessible compilation helps improve memory, accelerate learning, manage time, spark creativity, hone math and logic skills, communicate better, think more clearly, and keep your mind strong and flexible.
Own the Future. 50 Ways to Win from The Boston Consulting Group
The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.