John Wiley & Sons Limited

Все книги издательства John Wiley & Sons Limited


    Wiley GAAP for Governments 2004. Interpretation and Application of Generally Accepted Accounting Principles for State and Local Governments

    Warren Ruppel

    A practical application guide to ensure governmental GAAP compliance In applying Governmental GAAP (Generally Accepted Accounting Principles), state and local government officials face a potential maze of complexity. Wiley GAAP for Government 2004 addresses the latest material from the Government Accounting Standards Board and AICPA in straightforward language for practical application. Coverage includes much-needed analysis and clarification of statements, interpretations, and technical bulletins, as well as special consideration of school districts, public authorities, and individual pension plans. Written for use by practitioners, this book represents an up-to-date companion for implementing these new accounting pronouncements. Warren Ruppel is the assistant comptroller responsible for the accounting and financial reporting for one of the largest cities in the country.

    Mind Games. Inspirational Lessons from the World's Biggest Sports Stars

    Jeff Grout

    What makes a winner – in business or in sport? Why do some people consistently break sales targets, cross the line first or hammer the ball in the net with pinpoint accuracy? Natural talent and disciplined training are vital. But with two equally matched professionals, something else makes the difference that provides that extra, champion factor: the mind. Mind Games looks into the mental processes of sporting stars, identifying the attitudes and approaches that enable them to achieve peak performance, every time, and applies them specifically to the world of business. What are the key mental characteristics that make some people come out on top? How do winners channel adrenalin into controlled power while losers choke? What do sportsmen and women mean when they talk about 'the inner game', being 'in the zone' or being 'in the now'? What is it that coaches do to realise the potential they see? What are the lessons that business winners need to learn from sport's superstars? Mind Games has the full involvement of over 30 sporting household names, including Sven-Göran Eriksson, Matthew Pinsent, Clive Woodward, Nick Faldo, Jonny Wilkinson. The authors draw on extensive first-hand experiences of acknowledged sporting champions across a range of sports, identifying personal techniques proven to have worked under the pressure of top-level competition. They also draw on the expertise of professional coaches and psychologists who have worked with sportsmen and women.

    Make Millions Selling on QVC. Insider Secrets to Launching Your Product on Television and Transforming Your Business (and Life) Forever

    Nick Romer

    Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it’s an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct edge in this competitive business and allow you to exceed your professional expectations and enjoy the success you deserve.

    Driven. Inside BMW, the Most Admired Car Company in the World

    David Kiley

    An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed «Four Cylinders» headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.

    Commodities for Every Portfolio. How You Can Profit from the Long-Term Commodity Boom

    Emanuel Balarie

    Step-by-step guidelines for making commodities a valuable component in any portfolio As stock market investing becomes increasingly hard to squeeze profits from, savvy investors are finding commodities to be the perfect vehicle for maintaining portfolio performance. Commodities for Every Portfolio shows commodities newcomers how to ease into this straightforward market, which strategies are best (and which to steer clear of!) and much, much more. Investors and traders get easy-to-follow techniques, strategies, and methods, with individual chapters showing how to invest in commodities through stocks, mutual funds, ETFs, and futures. High-performing companies and index-based funds are listed by name, with specific information on how and why they succeed; hard-to-find informational resources are also provided.

    Frank McKinney's Maverick Approach to Real Estate Success. How You can Go From a $50,000 Fixer-Upper to a $100 Million Mansion

    Victoria George St.

    Praise for Frank McKinney «My neighbor, Frank McKinney, is certainly a maverick and a spiritually grounded young man. The oceanfront homes he builds here in Florida are magnificent and unique. More important, Frank's life and the contributions he makes to his community and the world illustrate how a successful businessman can do well while doing good. The principles in Frank McKinney's Maverick Approach to Real Estate Success represent a road map of his achievements–a proven strategy for succeeding not just in real estate, but also in the business of life.» –Rich DeVos, cofounder of Amway, owner of the Orlando Magic «If you're ready to make big profits in real estate, then read, absorb, and use the brilliance of Frank McKinney.» –Mark Victor Hansen, coauthor of The One Minute Millionaire «Frank McKinney's book is an excellent how-to guide to earning real estate profits by using McKinney's maverick formulas to find undervalued real estate with profit potential. McKinney is different. This isn't another how-to-get-rich-in-real-estate book. Instead, it is the lively success story of a real estate maverick. McKinney reveals his simple strategies, with intriguing personal profit examples that explain how his repeatable techniques work over and over.» –Robert J. Bruss, syndicated real estate columnist «If Hollywood were casting the role of a maverick who started with very little and went from a $50,000 fixer-upper to a $100 million mansion, they would choose Frank McKinney. Frank McKinney's Maverick Approach to Real Estate Success represents his approach to life. He decided to apply that approach to real estate and look what happened!» –Kendra Todd, winner of The Apprentice

    Honor Your Anger. How Transforming Your Anger Style Can Change Your Life

    Beverly Engel

    Honor Your Anger is a clearly written, insightful look at a topic that concerns everyone. You can indeed learn to understand and manage your anger, and this book will show you how." –Robert Epstein, Ph.D., West Coast Editor, Psychology Today, Director Emeritus, Cambridge Center for Behavioral Studies, University Research Professor, California School of Professional Psychology «A critical first step for people who have trouble getting in touch with their anger and expressing it in direct and appropriate ways.» –Virginia Williams, Ph.D., coauthor of Anger Kills and Lifeskills Do you act out your anger in destructive or underhanded ways? Or do you suppress your anger and turn other people's abuse and criticism against yourself? Anger is a normal, healthy emotion. But if it's channeled in negative directions, anger can do real damage to you and your loved ones. In this provocative, healing book, psychotherapist Beverly Engel explains why your personal anger style may be hurting your relationships, your career, and yourself. She then shows you step by step how to transform a negative anger style into a positive one. Once you've discovered how to express your anger in healthy ways, you'll find that anger can empower you, motivate you to make important changes, and help you gain a sense of control over your life.

    Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

    Chris Baggott

    Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results.» —Anne Holland, President, MarketingSherpa «Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book.» —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK «Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers.» —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing «Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology.» —Scott Burkey, Business Development Executive, Definition 6 «Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small.» —Scott Maxwell, founder, OpenView Venture Partners

    The Fearless Fish Out of Water. How to Succeed When You're the Only One Like You

    Robin Roffer Fisher

    Everyone's felt out of place at some point – be they female, minority, a geek, a non-conformist, or just boldly individual. Fearless Fish will show readers how to stay connected while maintaining a unique identity, how to fit in without blending in, how to transform exclusion and have an impact. After all, there is tremendous opportunity for influence when you're on the edge – you're already noticed! Fearless Fish will demonstrate how to make the most out of being noticed as you gain the tools for becoming more of who you are, instead of trying to change who you are. It will help readers use the tools they already have to find everything they want in their careers – without sacrificing their souls.

    The Personal Efficiency Program. How to Stop Feeling Overwhelmed and Win Back Control of Your Work

    Kerry Gleeson

    A practical guide to getting organized, beating procrastination, and working more efficiently The Fourth Edition of The Personal Efficiency Program continues the book's long tradition of helping overwhelmed professionals get their work lives organized to become more effective and efficient. Readers will learn how to stop procrastinating, stop feeling overwhelmed, and start feeling good about their work lives. This new edition contains new chapters on e-mail and meetings, as well as new content on portable communications and how best to utilize tools like cell phones and Blackberries. As always, this edition features Kerry Gleeson's proven, effective program for helping anyone get organized and become far more productive.