Программы
Различные книги в жанре ПрограммыUser Experience Foundations
Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence.
This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.
Play/Write
lay/Write: Digital Rhetoric, Writing, Games is an edited collection of essays that examines the relationship between games and writing – examining how writing functions both within games and the networks of activity that surround games and gameplay. The collection is organized based on the primary location and function of the game-writing relationship, examining writing about games (games as objects of critique and sites of rhetorical action), ancillary and instructional writing that takes place around games, the writing that takes place within the game, using games as persuasive forms of communication (writing through games), and writing that goes into the production of games. While not every chapter focuses exclusively on pedagogy, the collection includes many selections that consider the possibilities of using computer games in writing instruction. However, it also provides a bridge between academic views of games as contexts for writing and industry approaches to the writing process in game design, as well as an examination of a variety of game-related genres that could be used in composition courses.
Applied Engineering Economics Using Excel
This must-have textbook for students in mechanical, civil, and electrical engineering departments addresses issues not sufficiently covered by existing engineering economics texts. Clearly presenting fundamental concepts that engineering students need to master in one semester, the author effectively applies an incremental learning method, starting with resolving personal financial matters and gradually progressing to the complexities of engineering economic calculations. Ample practical examples and exercises with answers at the end of each chapter teach students to solve problems using Microsoft Excel without the need for calculus. Future engineers also will gain valuable skills such as the ability to effectively communicate the results of their analyses to financial professionals.
Beginning AutoCAD 2016
OverviewFor Use with the PC version of AutoCAD 2016 onlyBeginning AutoCAD 2016 Exercise Workbook is the right book for users new to AutoCAD or who want to brush up on the basics. This is a clear, no nonsense, easy-to-follow text that helps user learn AutoCAD quickly and easily. All exercises print easily on a standard 8 ½” x 11” printer.Beginning AutoCAD 2016 leads you step by step through 30 lessons that …Provide detailed instructions, followed by exercises (which print on8 1/2” x 11” paper) for practicing the commands you just learned.Start very simple and progress to higher level skills.Introduce you to the drawing commands first.Show you how to create your own setup drawings.New Features include …Start Tab page, containing two sliding content frams called Learn and Create, enabling you to quickly access recent drawing files, templates, product updates, and online resources.DIM command, allowing you to create dimensions based on a selected object.Text Frame property, used to easily create a border around text.Text Wrap in dimensions.Closed Polyline Snapping.Rectangular and Polygonal Revision Clouds.Improved Features include …Enhanced Status Bar, giving you greater control of the tools you want displayedThe Command Preview also is enhanced to allow for the Blend, Erase, Scale, Stretch, and Rotate commands.Improved graphics include Line Smoothing and the display of perfect curves.
HTML to MadCap Flare
HTML to MadCap Flare shows you how to import content, including dynamic content, into MadCap Flare effectively and efficientlyy.
Enterprise Content Strategy
Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
Global Content Strategy
When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. Because of this, more and more companies are translating more content into more languages every day. Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.
Author Experience
In recent years, information architecture and user experience have become recognized fields with mature methodologies, What has been lacking in the world of content strategy has been attention to the foundation these disciplines are built on: authors. Author Experience focuses on the value of managing the communication process effectively and efficiently. It deals with this process from the point of view of those who create and manage content. This book defines author experience, outlines the challenges that stand in the way of a good author experience, and provides a set of design patterns that will help you define and implement an author experience that improves content quality and author efficiency.
A Practical Guide to XLIFF 2.0
A Practical Guide to XLIFF 2.0 introduces the OASIS XLIFF standard. Companies use XLIFF to standardize the exchange of source and localized content with localization and translation vendors. You will learn how to get the most from the XLIFF standard, use best practices in your translation workflow, extend XLIFF, and use the XLIFF modules. This book is for localization coordinators, technical writers, content management system vendors, localization service providers, and consultants who want to incorporate XLIFF into their customers' publishing workflow. Getting Started introduces XLIFF, the translation process, and the major parts of XLIFF, including the core and modules. Applied XLIFF describes how XLIFF supports translation of XML (including DITA), websites, office documents, graphics, and software user interfaces. XLIFF Core: introduces the XLIFF core features, including: Preserving document structure Marking up text for translation Segmentation and sub-flows Fragment identification Extensibility XLIFF Modules: introduces the XLIFF modules, including: Translation Candidates Glossary Format Style Metadata Resource Data Change Tracking Size and Length Restriction Validation XLIFF 2.0 Structure: describes the XLIFF 2.0 schemas, including the core structural and inline elements and module schemas. Examples: detailed examples, including XSL code, for transforming XML source files into and out of XLIFF.