Understanding Media Users. Tony Wilson
Социология.
Understanding Media Users
Год выпуска 0
isbn 9781444304961
Автор произведения Tony Wilson
Жанр Социология
Издательство John Wiley & Sons Limited
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction – TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age