Tony Wilson
Список книг автора Tony WilsonUnderstanding Media Users
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction – TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
Buying a Franchise in Canada
This book is essential reading for anyone thinking about taking over an existing business. Tony Wilson will help you choose a franchise that’s right for you, understand your franchise agreement inside and out, and negotiate the best deal. This book will give you a better understanding of the legal issues and help you to spot problem areas.
In an easy-to-understand manner, the author shows you how to negotiate an agreement with a franchisor and develop a profitable relationship. The author takes you step-by-step through a franchise agreement so you can spot the potential benefits and drawbacks.
Tony Wilson is a franchise lawyer and considered one of the foremost experts on franchising in Canada. He has written this book in a manner that offers you practical and common-sense advice you can use. The book contains many real-life examples taken from the author’s experiences representing franchisees. It will answer your questions about franchising, saving you time and money in lawyer’s fees. The book answers the following questions:
* What parts of a franchise agreement are negotiable? How protected is a “protected” territory?
* How can you discover the status of the franchisor’s trade-marks?
* Who will control the lease for the franchised location?
* How easy will it be for the franchisee to resell or renew the franchised business?
Manage Your Online Reputation
Learn how to protect yourself … from yourself!
What are people saying about you, your business, or your children online? If you're being slandered on the Internet, what can you do to stop the damage?
A negative reputation can have harmful effects on your business and personal relationships. It is becoming increasingly important for companies and individuals to be able to effectively manage their online reputations. While businesses are springing up to help corporate customers deal with online reputation management issues, most small businesses, parents, and individuals will need to do the work themselves; and very few will have any idea how to do it.
In Manage Your Online Reputation, author and lawyer Tony Wilson guides readers through possible issues and on the steps to take to prevent or avert issues if negative things are being said about you, your business, or even your children on the Web.
You will learn:
How to monitor what people are saying about you online
What to do if someone slanders you, your company, or your child on the Internet
Best practices for Facebook and other social sites
How to be proactive and manage your online legacy going forward