Manager or coward? Lead radically & win. Simone Janson

       and the percentage of business profit achieved with new offers from the same period.

      Increase yield through better management

      Under the old model, it took an average of five and a half years for successful new products to reach the 50 million-dollar yield zone. Brad Smith said:

       “We had $ 50 million in revenue from deals that didn't exist the previous year. No particular offer is the focus of attention. What is more important is the combination of a whole range of innovations; these are the things that give us the strength to take a short cut on the upcoming ox tour by throwing overboard anything that doesn't make sense and getting the rest of it over twice as fast. ”

      Disposing of contaminated sites pays off

      For a company as big as Intuit, the modest initial results are. The company has to dispose of legacies in the form of systems and ways of thinking that were adopted decades ago.

      But the lead role in the development of entrepreneurial thinking and acting management is beginning to pay off. Leadership requires the development of an environment that allows employees to make the necessary experiments for entrepreneurial thinking and action.

      Innovation is the key issue

      Changes to the TurboTax product enabled the Intuit team to conduct 500 software experiments per tax season. Previously, no resourceful marketer would have succeeded, even if he wanted to, because there was no system that could change the site so rapidly.

      Intuit has invested in systems that have increased the speed of building, deploying, and analyzing tests. But the development of these experimental systems is a matter of chief concern; it must be anchored by management in the company.

      Executives without Caesar's behavior

      It is important to prevent executives from playing Caesar and turning any idea away or through; we need to introduce a culture and systems that allow teams to be agile and innovate at the same pace as the experimentation system.

       Text comes from: Lean Startup: Schnell, risikolos und erfolgreich Unternehmen gründen (2014) by Eric Ries, published by Münchener Verlagsgruppe (MVG), Reprints by friendly permission of the publisher.