Manager or coward? Lead radically & win. Simone Janson

in particular to the electronic or other reproduction, translation, distribution and making publicly available.

      Introduction: How this book supports you

      Dear readers,

      We are delighted that you bought this book and want to use it to help you find information and solve your specific problem - just like thousands of other readers before you.

Add-on, press reviews and customer feedback

      Part of your book purchase are therefore also add-ons, working materials that you as a reader can download free of charge from https://berufebilder.de/en/academy/ You can find out how to do this by reading on.

      The FAZ, one of Germany's most well-known newspapers, certifies one of our titles “Good tips”, otherwise our work has been published by newspapers or specialist media such as ZEIT, Süddeutsche, personal magazine or Human Resources Management positive and customers like that Press and information office of the German federal government show gratitude. More reviews and information on free review copies can be found at https://berufebilder.de/en/press/.

Content of the book

      CLIMATE PROTECTION AND KNOWLEDGE: With this book you support - documented - afforestation projects, quickly receive compact information and checklists from experts (overview in the table of contents) as well as advice that has been tried and tested in practice and that leads step by step to success, also thanks to add-on. Because courageous, willing to change executives are rarely met: those who belong to them usually carry their organization instead of being carried by it. They encourage and empower people instead of dominating them. You work in a team instead of differentiating yourself from others. They inspire without exaggerated claims to power. Those who lead courageously and radically are looking for long-term and sustainable success and not a quick kick. In short, they are perfectly suited for the modern VUCA world. This book shows how courageous radical leadership can succeed.

      In addition, our unique publishing concept offers you many best practice tips and examples from successful managers, entrepreneurs and other exciting personalities.

Structure of the book

      Various, possibly contradictory, facts of the topic are dealt with very deliberately. This enables you as a reader to examine and reflect on the various pros and cons aspects of the topic and to weigh them up in the event of a decision.

      The clear structure and our special, very detailed table of contents will help you to find the information you require quickly and according to your needs and to put it directly into practice.

Information as desired and additional material to the book!

      Under the motto Information as desired we will compile exactly the information you were looking for. The book also includes, for example, an eCourse with worksheet for working through, which you as a reader can obtain free of charge from our academy at https://berufebilder.de/en/academy/. You can find out how to do this in the final part of the book.

      Each book you can also purchase as a member https://berufebilder.de/en/member/ with a 20 percent discount as a member edition directly on Best of HR - Berufebilder.de®. You can find all our book titles under https://berufebilder.de/en/publisher/. The registration takes place under https://berufebilder.de/en/member/.

      In addition to the membership discount, as a Premium Member you will even receive a flat rate for one year with all learning materials, downloads and premium content on our website for free.

Personal eBooks and eCourses

      You want an individual eBook topic or an eCourse on a special topic? You can also find this in our publishing house under https://berufebilder.de/en/publisher/.

      In the academy of Best of HR - Berufebilder.de® you find additional eMail courses with individual setting of tasks, personal support and certificate.

      Lean Start-Up Method: Radical Innovations

      // By Eric Ries

      Comprehensive restructuring is a tightrope in imported companies. On the one hand, the company has a considerable customer base, which expects an excellent service, as well as investors who expect a steady or growing return. How do you handle this?

      Sustainable growth is only possible through innovation

      The period of time in which a company can maintain market leadership with some reliability in order to use its previous innovations is shrinking, and therefore even those who are firmly rooted are forced to invest in new innovations.

      The only sustainable way to long-term economic growth is to set up an “innovation forge” that uses lean startup techniques to continuously produce disruptive innovations. Scott Cook, founder of the Intuit software company, said: “The problems are not with the teams or entrepreneurs. They are excited about the opportunity to bring their baby to the market quickly. They are excited about the opportunity to get approval from customers rather than pinstripe suit wearers. The real problem is top and middle management. There are many executives who owe their success to analysis. They think they are analysts and their job is to plan, analyze and have a plan at all. ”

      StartUp methods in established companies

      In other words, established companies must find out what Scott Cook discovered 1983, but on an industrial scale and with a leadership coherence firmly rooted in the traditional management culture.

      The ever-unorthodox Cook wanted me to give these ideas a litmus test, so I delivered a lecture that all 7000 Intuit employees could follow at the same time;

      Developing products and services in extreme uncertainty

      I explained the Lean Startup theory and repeated my definition - from the organization that developed new products and services in an environment of extreme uncertainty.

      What happened next came to me indelibly: Brad Smith sat in front of me during the lecture. When I had finished, he rose and said, addressed to all Intuit employees:

      Radical rethinking in management is important for innovation

       “People, listen carefully. You now know Eric's definition of a startup. It consists of three parts - and we will match all three parts at Intuit. ”

      Scott Cook and Brad Smith are leaders who have recognized that radical rethinking in management is indispensable. Leadership means creating prerequisites that allow employees to continue experimenting and promote an entrepreneurship culture.

      Intuit is the proof that the Lean start-up method can also prove itself in imported companies. This is because the employees think entrepreneurially and take responsibility for innovation themselves. How can this work?

      How do employees take responsibility?

      Brad