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Скачивание или чтение онлайн электронных книг.No B.S. Trust Based Marketing
“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today.They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.Covers• 8 ways to demonstrate trustworthiness to prospective clients• The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations• How to avoid dumb mistakes that scream “salesman” to prospects• Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?• How to keep products, services and prospects away from the avalanche of competitive and confusing information online• The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
Start Your Own Self Publishing Business
Profits from PagesSelf-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish.Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more.Addresses dramatic game-changers including print-on-demand and ebooksReviews industry player offerings including Ingram and AmazonCovers critical marketing tools including author websites and social media marketingFeatures interviews with industry insiders and practicing self-published authorsPlus, a quick-reference guide to every step in the publishing process helps you along your way.
Kickass Copywriting in 10 Easy Steps
Don’t Just Say It – Sell it!You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits."Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!"—Dean Reick, direct marketing copywriter, DirectCreative.com" …Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf."—Roberta Rosenberg, «The Copywriting Maven» and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.”—George Parker, creative consultant, author of MadScam,and advertising blogger at Adscam and Adhurl
Maverick Startup
The Intangibles. The X-Factors.1. The Big Idea2. Your Vision3. High Margins and Premium Prices4. Get It Out The Door5. Test and Improve6. Listen and Shift7. Create Zealots8. What's Next?9. Tap Your Mastermind10. Create the Fun11. Create the ImpactShattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan.We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to youThese maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success.The MAVERICK philosophy:Set your own rulesMake more moneyHave more funExperience a rich lifeAnd give more to make a difference
No B.S. Grassroots Marketing
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.About the BookKennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.Features• Presents a marketing approach specifically engineered for small (local) businesses• Reveals 9 No B.S. inconvenient truths and how to implement them• Illustrates concepts with examples from practicing business owners• From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies• Identifies what’s wrong with traditional and new media advertising• Offers methodology to break free from ingrained tendencies and copycat marketing
202 High Paying Jobs You Can Land Without a College Degree
THE FIRST STEP TO A DYNAMIC CAREERYou have something in common with Bill Gates, Michael Dell and Ted Turner:None of them graduated from college. If they can make it, you can, too! Don’t settle for a minimum-wage job just because you’re not a college graduate. Try one of these 202 high-paying options. They’re more than jobs—they’re careers.This book helps you:• Define your interests and skills, and figure out what job is perfect for you• Impress recruiters by perfecting resumes, cover letters, applications and interview skills• Choose from 202 opportunities that lead to high income and long-term financial stability• Get the inside scoop on salary ranges, career paths, working conditions and job responsibilities for each opportunityAvoid dead-end jobs. Find the career that’s right for you, and start your new life today!
202 Things You Can Make and Sell For Big Profits
Reap Your Share of Resale Riches!This is it—the bona fide insider’s guide to cashing in on the huge boom in reselling new and used products for big bucks.At last, a soup-to-nuts primer on how to tap into the exploding market for new and “previously owned” merchandise flying off of websites such as eBay and elsewhere.This book has it all—the latest information on what to buy, where to buy, what to pay, and how to sell it for big profits, online and off. Get the complete lowdown from a true expert on how to launch into this exciting area, plus discover 202 products almost guaranteed to start your business off with a bang.Learn which products are proven sellers, how and where to buy them cheaply, and how to resell them for top dollar:• Tap into page after page of buying sources, including distributors and wholesalers, manufacturers, online and offline auctions, government surplus sources, estate sales and more!• Find out how and where to sell the goods for the most profit, including: eBay, internet malls, websites, e-storefronts, consignment outlets, and mail order, not to mention your own showroom and in-home parties, or at trade shows and seminars.• Learn how to negotiate like a pro for overstock and out-of-season and slightly damaged goods—buying on terms for no money down.• Learn how to “work the room” at auctions, estate sales, liquidations, and flea markets—bidding and buying for less.• Learn how to tap the vast and profitable world of imported goods, with full details on over seas sources and how to deal with them.
Business Networking and Sex
It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business and successfully network with the opposite sex.
The Social Wave
Don’t Sink in the Sea of Social Media—SucceedPresenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.Includes:• Industry specific strategies including top 5 tips for 25 different industries• Social Site Comparison covers: what they are good for, when to use them, when you shouldn’t, plus which ones impact SEO • How to steer clear of social moves that could sink you• Wave tips: what to do when your social media isn’t working (or when you have a social media wipeout)If you want to learn active, proper social media strategies without the noise, this is the book that filters the best ways to successful metrics. Period.– Charlie Walk, former president of Sony/EpicStarr Hall provides the key insights for understanding the relevance and necessity of this new dynamic of basic existence- social media; like a handbook for the caveman to understand the power of fire. – Wes Stevens, CEO of VOX Inc., a lifestyle and social media agency and production company ‘The Social Wave’ is brilliant and insightful and gave me even more information on how to connect with the masses. Quite honestly, I love it!– Jill Zarin, The Real Housewives of New York, Entrepreneur, PhilanthropistCoached by Starr, learn how to stay on top of the rising swell of social media, ride today’s social media wave, and prepare to catch the next big one.
The Best of Guerrilla Marketing
Cash in with Guerrilla Marketing’s Greatest HitsUpdated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books.When they write the history of marketing thought, Jay doesn't get a page… he gets his own chapter.Seth Godin, author of Poke the BoxThis book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.comFor business survival in the 21st century, Guerrilla Marketing ranks right up therewith food, water, shelter — and, of course, Internet access.David Garfinkel, author of Advertising Headlines That Make You Rich21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.Roger C. Parker, www.PublishedandProfitable.com