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Start Your Own Child-Care Service

Jacquelyn Lynn

START YOUR OWN CHILD-CARE SERVICE AND GET PAID TO CARE FOR KIDSAs the number of working parents grows the number of children who need quality childcare grows along with it. That need is creating a tremendous entrepreneurial opportunity for people who love children and want to build a business caring for them. This guide has the latest trends, facts, and figures, along with an updated list of resources to help you create a stable and enriching environment for child development, as well as a sound and profitable business.Learn how to:Choose the type of child care program and services to offerAcquire the right licensing, permits, insurance protection, and state-specific child care licensingAnalyze the market, asses the needs of the community, and match services to fit those needsFind the right location, or decide to operate from homeComply with safety regulations and child-care provisions of the Disabilities ActConsider zoning laws, space requirements, and legal determinations of offsite propertiesCalculate startup costs, get funded, manage finances, create a business plan, and account for the day-to-day operating costsStay competitive in the market with low-cost marketing tacticsFind, hire, and keep good employees

Start Your Own Microbrewery, Distillery, or Cidery

Corie Brown

Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success StoryGrowing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up.Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill.You'll gain an insider’s look at how to:Analyze craft products, their distinct challenges, and dynamic marketWrite a winning business plan that promotes growth and secures fundingKeep overhead low and margins high with options like self-distributionCapture customers and create evangelists with the story behind the brandEnhance the brand experience with events, taprooms, tastings, and toursDevelop invaluable relationships with distributors and restaurants

Start Your Own Food Truck Business

Rich Mintzer

Start Your Own Food Truck Business and Satisfy Your Hunger for SuccessAt over a billion dollars, the mobile food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you.From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business.This guide covers:Six of the hottest mobile food options: food carts, concession trailers, kiosks, standard and gourmet trucks, mobile catering, and bustaurantsIdentifying the perfect foodie niche and customer baseCreating menu items that save time, money, and space in the kitchenFinding a profitable location, time and time againAttracting new and loyal customers with social media platforms like Instagram, Facebook, and TwitterManaging daily operations, costs, and setting pricesLicenses, codes, regulations, parking, and other considerationsPlus, gain recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs.From choosing a vehicle to franchising and everything in between, learn what you need to know to get your business moving toward success!

Fueled By Failure

Jeremy Bloom

Fueled by Failure: Dare to Fail. Dare to Succeed.Olympian and former NFL player now thriving as a CEO and Philanthropist, Jeremy Bloom pulls at the common thread that unites him with all of us: the defeats we encounter on our journeys to reach our goals. Sharing his hard-earned insights, advice, and practices including lessons from respected coaches, phenomenal athletes, and highly successful business leaders, Bloom coaches you in tackling defeats—big and small—and using them to drive, not derail, your success.Bloom covers:How to rebound and reprogram after defeatHow to utilize the lessons from failuresWhich motivators evoke winning resultsTactics for managing expectations for yourself and/or your teamHow to create a badass business cultureLeaving a legacy

Start Your Own Event Planning Business

Cheryl Kimball

START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK!Weddings, graduations, birthday parties, anniversaries, and conferences—what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you.Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.Discover how to:Identify a niche and establish yourself within the industryBuild a loyal customer base for large and small eventsImplement targeted strategies for planning commercial, political, civic, social events, and morePromote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing toolsDevelop proposals, vendor agreements, contracts, and manage day-to-day operations and costsKeep within budget using money-saving tips and industry-tested ideasPlus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources.Everything you need to make your event planning business a successful reality is right here—get the party started today!

Start Your Own Wholesale Distribution Business

Bridget McCrea

Like making deals and money but don’t care for the daily grind?Then consider becoming a middleman—the wholesaler—who buys goods from the manufacturer and sells them to retailers for a profit.With millions of products on the market already and new ones coming every day, the wholesale economy has plenty of room for growth. This easy-to-read guide covers locating manufacturers and retailers, securing product exclusives, and identifying prime locations for wholesale distributorship. With insider secrets for beating the competition and step-by-step instruction on how to start making money today, this fully revised third edition also covers he Internet’s growing role in distribution, effective strategies for dealing with shrinking profit margins, and specific product lines to focus on for maximum success.

No B.S. Ruthless Management of People and Profits

Dan S. Kennedy

What does it really take to get productivity from people and, by doing so, maximum profits for your business?With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee’s job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.

Success Secrets of the Online Marketing Superstars

Mitch Meyerson

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Start Your Own Hair Salon and Day Spa

Eileen Figure Sandlin

Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas.From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.

Market Like You Mean It

Al Lautenslager

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.