MREADZ.COM - много разных книг на любой вкус
Скачивание или чтение онлайн электронных книг.Linux Bible. Boot Up to Fedora, KNOPPIX, Debian, SUSE, Ubuntu, and 7 Other Distributions
This completely revamped edition covers the familiar Linux flavors as well as some exciting new distributions-Ubuntu, Mepis, Arch Linux, and four others Ideal for users planning the transition to Linux who want to sample different distributions to see which one best meets their needs Includes new sections on practical uses for Linux, cool multimedia apps, instant messaging, BitTorrent, and improved security techniques Valuable information for system administrators who need to set up secure, fully functioning Linux servers Bonus DVD is the only one on the market to include ten Linux distributions readers can try
Marketing Genius
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. «Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.» —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management «A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.» —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks «This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.» —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells «This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.» —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans «Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success» —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands «Marketing Genius offers marketers 99% inspiration for only 1% perspiration.» —Hugh Burkitt, CEO, The Marketing Society
Smart Business
Smart Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are and where the stakeholders fit in. There are a handful of fairly simple but key drivers behind the way businesses operate and James Leibert explains them. Smart Business will enable readers to fast track their business skills. Smart books are essential primers to the key issues facing business people. They are practical and action-oriented, providing instant knowledge for ambitious and hungry professionals who want to make a lasting impression throughout their career. Smart books are designed to give killer approaches to key business subjects, and deliver sound principles in a style that is both informative and has attitude. They are the prefect resource for time-starved, information-hungry business people everywhere!
Smart Risk
We all know that the future is uncertain, but rather than make any attempt to actively manage our futures in a consistent way, we tend to make broadbrush assumptions based on common-sense and intuition alone. Successfully managing risk is a primary ingredient for success in a fast-paced environment where we are bombarded by the need to make critical decisions, often with little or no solid facts available and little insight into the likely outcomes. Smart Things to Know About Risk Management, in a step-by-step approach, shows the reader what is risk management and why it matters, the categories of risk, how to achieve the right balance of risk, knowing your risk appetite, how to actively manage your risks and develop a risk culture and techniques, tools and models for managing risk. Case studies are also included. * Perfect for the SMART treatment – this book starts from basics, assumes no prior knowledge and gives a step-by-step approach. * Step-by-step approach. Covers the background to risk and risk management as well as practical application and techniques, tools and models for managing risk. * Written by a highly experienced practitioner with a formidable working knowledge in this area.
Conflict Management
Conflict Management is an easy-to-read and high-powered tool for understanding and managing conflict situations. Conflict can spiral out of control, but if you understand how the spiral works you may be able to prevent it from even beginning. In this book you will find many options for managing conflict, including: planning goal setting compromise mediation Expert communicator Baden Eunson also takes an in-depth look at negotiation skills. He offers a visual and fresh approach to the work of strategies and tactics, negotiation styles, the importance of listening and questioning skills, the reasons why the location of negotiation can affect its outcome, and why the phrase 'win-win' is not a cliché but a technique for success.
VBA For Dummies
VBA helps you put your computer in its place Write programs that automate tasks and make Office 2007 work better for you If your computer is becoming your boss instead of your servant, start using VBA to tell it what to do! Here's the latest on the VBA IDE and program containers, debugging and controlling your programs, working with multiple applications using a single program, and the most exciting stuff – programming for all the Office 2007 applications. Discover how to Customize an application's interface Quick-launch a VBA program Store and modify information Use VBA with the Ribbon Understand object-oriented programming Avoid runtime errors
Teach Your Children Tables
Bill Handley is well known for making maths fun! The first edition of Teach Your Children Tables challenged over 20000 readers – and Bill has been inundated with letters of thanks since from parents whose children have quickly become proficient in maths and problem solving. This not only pleases their teachers but does wonders for a child's self-esteem. In this new, fully revised edition, rewritten for clearer understanding, Bill expands the sections on explaining multiplication to young children, on problem solving, and the correlation between the multiplication method and subtraction.
European History for Dummies
A fun, informative guide to Europe’s past and present. The history of Europe is rich, complex, vibrant, and at times violent; it has influenced many countries throughout the world and has itself been influenced by many countries. In the light-hearted European History For Dummies, historian Sean Lang explores the countries, conflicts, people, institutions, disasters, and triumphs that have helped shape modern-day Europe, packing in tons of facts alongside the fun. Chapters range from «Celts without Kilts» and «What a Way to Run a Republic!» to «I Capture Quite a Few Castles,» «Reformation Ruckus,» and «The War to End All Wars.» Sean Lang, the author of British History For Dummies (0-7645-7021-8), is also a history lecturer, examiner, and writer.
Teaching Skills For Dummies
Being a “good teacher” is a difficult goal to achieve, being largely dependent on a huge variety of skills outside of the main curriculum. Teaching Skills For Dummies focuses on these ‘soft’ skills of teaching, from maintaining discipline to creating engaging lesson plans and monitoring performance. This essential guide promises to help teachers gain the respect of their pupils, manage potential confrontations and ultimately get the best out of both their careers and their students. Teaching Skills For Dummies includes information on: Developing Your Teaching Style Teaching a Class Managing a Class Dealing with Different Kinds of People Succeeding Beyond the Classroom “Don’t let the title fool you; this is an essential guide and resource for any aspiring teacher. Sue Cowley uses her experience and insight to provide a comprehensive and informative resource, packed with excellent advice and brilliant suggestions for making both teaching and learning effective. A must for any teacher’s bookshelf!” – Peter Hadfield, Principal lecturer in Education, University of Bedfordshire
Psychometric Tests For Dummies
Today's job market is tough; it's dog-eat-dog, ruthless and competitive. Preparation is essential if you want to get the edge. As psychometric testing becomes standard for blue-chip companies to one-man bands this For Dummies guide could mean the difference between success and failure. As the world of HR embraces psychometric testing, more and more people are faced with the daunting prospect of having to sit these mysterious exams. The tests have become the standard way in which employers judge abilities – your capacity to work with numbers, words and diagrams; your attainment – what you actually know; and your personality – how you’re likely to act. Psychometric Testing For Dummies is the essential tool for being prepared and calm. The book takes readers step-by-step through each type of test, what to expect and how to prepare for them. It also offers over 850 sample questions to practice on. Psychometric Testing For Dummies makes these notoriously difficult and confusing tests easy. Psychometric Testing For Dummies includes: Understanding why psychometric tests are used Detailed examination of numerical, verbal, technical and abstract tests Full explanation of personality tests How to deal with feedback Over 850 sample questions