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Скачивание или чтение онлайн электронных книг.Psychology. A Self-Teaching Guide
* A complete course, from brain biology to abnormal psychology * Hundreds of questions and many review tests * Key concepts and terms defined and explained Master key concepts. Answer challenging questions. Prepare for exams. Learn at your own pace. What are the two basic psychological dimensions of emotions? How do you define abnormal behavior? Is extrasensory perception real? What is Viktor Frankl known for? With Psychology: A Self-Teaching Guide, you'll discover the answers to these questions and many more. Frank Bruno explains all the major psychological theories and terms in this book, covering perception, motivation, thinking, personality, sensation, intelligence, research methods, and much more. He presents the foundations of psychology and the biology of behavior; explores how children develop into adults and the psychological factors that make us individuals; and examines various mental disorders and the types of therapy used to treat them. The step-by-step, Q&A format of Psychology makes it fully accessible, providing an easily understood, comprehensive overview of the topic. Like the other popular Self-Teaching Guides, Psychology allows you to build gradually on what you have learned-at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who seeks a greater understanding of human behavior.
Casting for Big Ideas. A New Manifesto for Agency Managers
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.
Pulitzer. A Life
Acclaim for Denis Brian's Einstein: A Life «The best account.... Superb insight.» –The Times (London) «Denis Brian's convincing picture…only makes our wonder grow at Einstein's sublime achievements.» –The Washington Post «Does much to reveal the man behind the image.... Brian's intimate work proves that in literature, as in science, taking a careful look can be a rewarding endeavor.» –Detroit Free Press «A fascinating, vastly enjoyable, deeply researched and fair account of Einstein the man.» –Physics World «Exhaustively researched, almost obsessively detailed, written with unobtrusive informality, the book is exemplary as a record of Einstein's personal and professional life.» –The Spectator (u.k.) «An utterly fascinating life of a great scientist, full of new insights and very readable.» –Ashley Montagu «A fascinating read with more interesting material about Einstein as a human being than I have ever seen before.... Once I started it, I couldn't put it down.» –Robert Jastrow, astrophysicist and bestselling author
Kids Inventing!. A Handbook for Young Inventors
Have you ever seen inventors on TV or in the newspaper and thought, «That could be me!» Well, it certainly could—and this book shows you how. Kids Inventing! gives you easy-to-follow, step-by-step instructions for turning your ideas into realities for fun, competition, and even profit. From finding an idea and creating a working model to patenting, manufacturing, and selling your invention, you get expert guidance in all the different stages of inventing. You'll see how to keep an inventor's log, present your ideas, and work as part of a team or with a mentor. You'll meet inspiring kids just like you who designed their own award-winning inventions. And you'll see how to prepare for the various state and national invention contests held each year, as well as international competitions and science fairs.
Squirrel Inc.. A Fable of Leadership through Storytelling
Take a satirical scamper through organizational life in the midst of changing times, brought to you by master storyteller and former World Bank executive Steve Denning. With wisdom and a healthy dose of wit, Denning introduces a cast of furry characters who together learn the fine art of change through storytelling in their quest to overcome obstacles, generate enthusiasm and teamwork, share knowledge, and ultimately lead their company into a new era of success and significance. Through the stories of Squirrel Inc., readers will learn that the ability to tell the right story at the right time can determine the outcome of any major change effort. In each chapter Denning's squirrels learn to use storytelling to address leadership challenges: How to bring about change How to communicate who you are How to transmit values How to foster collaboration How to stop rumors How to share knowledge How to lead your organization into the future
Hack Attacks Revealed. A Complete Reference with Custom Security Hacking Toolkit
The #1 menace for computer systems worldwide, network hacking can result in mysterious server crashes, data loss, and other problems that are not only costly to fix but difficult to recognize. Author John Chirillo knows how these can be prevented, and in this book he brings to the table the perspective of someone who has been invited to break into the networks of many Fortune 1000 companies in order to evaluate their security policies and conduct security audits. He gets inside every detail of the hacker's world, including how hackers exploit security holes in private and public networks and how network hacking tools work. As a huge value-add, the author is including the first release of a powerful software hack attack tool that can be configured to meet individual customer needs.
Real You Incorporated. 8 Essentials for Women Entrepreneurs
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Blueprint to a Billion. 7 Essentials to Achieve Exponential Growth
Praise for BLUEPRINT TO A BILLION «A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company.» —Howard Lester, Chairman, Williams-Sonoma, Inc. «If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more.» —Joe Scarlett, Chairman of the Board, Tractor Supply Company «Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies.» —Professor John Quelch, Senior Associate Dean, Harvard Business School «Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies.» —William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com «Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways.» —David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley
Hands-On Bible Explorations. 52 Fun Activities for Christian Learning
Hands-On Bible Explorations is a terrific collection of 52 activities and crafts for kids—one for each week of the year. The book includes favorite stories and parables from the Old and New Testaments, chapters on important Christian Values, and fun projects that make the lessons of the Bible entertaining and easy to understand. You’ll learn about the Ten Commandments, the Christmas story, the boy with loaves and fish, the greatest gift, the importance of friendship, and many more parts of the Bible as you do the fun activities.
Sports Science. 40 Goal-Scoring, High-Flying, Medal-Winning Experiments for Kids
Dive headfirst into the science behind sports–and come up a winner! * Have you ever wondered if there's a secret to stopping a soccer ball, why ice skates have metal blades, or how a boat can sail into the wind? * Would you like to learn to balance like a gymnast, how to improve your free-throw ability, or how to swim like a shark? * Are you looking for exciting ideas for your next science fair project? If you answered «Yes» to any of these questions, then Sports Science is for you! From basketball to biking to snowboarding and more, you'll discover the science behind all your favorite sports. Dozens of fun-filled activities help you see for yourself how a batter can hit a 90-mile-an-hour pitch, why a «spiral» is the best way to throw a football, how the surface of a ball affects its bounce, and much, much more. All of the projects are safe and easy to do, and all you need is everyday stuff from around the house. So take the plunge and get ready for Sports Science fun!