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Скачивание или чтение онлайн электронных книг.Backyard Pets. Activities for Exploring Wildlife Close to Home
Get to know the amazing creatures right outside your door! What do toads like to eat? Why do crickets sing? Why does a firefly glow? If you've ever longed to know more about the habits of the animals and insects that live in your backyard, here's the book you've been waiting for! With Backyard Pets, you'll find out how to catch and care for lots of different, easy-to-find critters, from terrific toads to slithering slugs. You'll perform all sorts of investigations and activities, including discovering how snails eat and how caterpillars protect themselves, before you return your newly found pets safely to their natural home. And you'll even find out how to attract birds and butterflies to homemade feeders and gardens so that you can observe them every day as they go about their amazing lives. As you take care of your pets, you'll learn how to interpret fireflies' signals; how to entice worms from their burrows with sound; and how to make birdfeeders, hummingbird gardens, and toad abodes. Along the way, you'll discover lots of fascinating facts about the lives of these clever critters-from what their favorite foods are to how they see, hear, and move, and even how they help the environment.
Survive, Exploit, Disrupt. Action Guidelines for Marketing in a Recession
Recessions – there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response. During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available. Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic downturn. As trends change and consumer behaviour becomes less predictable, companies that triumph over economic downturn fall into three categories: survivors, exploiters and disrupters. This book shows executives how to navigate their way through the many challenges a recession represents for their business, and capitalise on the opportunities these periods of upheaval present. Inside you’ll discover: the drivers of change during a recession how to adapt to recessionary periods how to exploit growth opportunities and identify disruptive opportunities specific actions you can take to survive a recession. The result is a solid basis for recession-proof strategy that companies can implement to ensure that they survive the tough times.
Never Cold Call Again. Achieve Sales Greatness Without Cold Calling
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red Book of Selling «You can never get enough of a good thing! Read this book and USE its contents!»– Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects – and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more. Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6).
Wireless Internet Enterprise Applications. A Wiley Tech Brief
Get a jump start on deploying next-generation Internet technologies in your business The rapid growth of wireless Internet technologies is changing not only the way we do business but also the way we must think about designing wireless and Web applications and services. This book provides a much-needed overview of the various technologies and business aspects of what is fast becoming a priority for corporate technical and nontechnical staff alike. Industry expert Chetan Sharma provides complete guidance on how to devise and implement a successful wireless Internet business plan, revealing the latest wireless hardware and software trends, solutions, and services. With his competent advice, you'll discover how the technology works and how to weigh business, technical, and cost issues when integrating wireless capabilities into your applications and services. You'll also be able to sail through the dizzying array of available business products, standards, and applications. Along with illustrations, references, and a useful listing of Web resources, you'll find easily accessible, up-to-the-minute discussions of: The history of wireless communication and where it's heading Wireless Internet solutions for all major industries Enabling technologies such as WAP, VoiceXML, Position Location, Bluetooth, Personalization, Biometrics, and much more The major players in wireless Internet, including AT&T, NTT DoCoMo, Nokia, Palm, Phone.com, IBM, and many others
Palm Enterprise Applications. A Wiley Tech Brief
See how the Palm Computing platform can enhance your company's business. With the dramatic increase in the use of Palm enterprise applications in business, you may be wondering how this new technology will impact your organization. Handheld devices have the ability to play very critical roles in the enterprise, integrating information, reducing redundancy, and making data mobile, which in turn directly impact the profitability of a company. Consider this book a «technical briefing,» one that will help you understand exactly how the use of Palm devices can impact your bottom line. Palm Enterprise Applications offers a comprehensive look at the past, present, and future of the Palm Computing platform in the enterprise. Author Ray Rischpater provides detailed descriptions of the available hardware and software, development tools, and development practices. In clear, easy-to-understand terms, Rischpater also shows how to customize the Palm Computing platform to meet the specialized requirements of your company and explains how to write new applications to meet these needs. And all of this information is tied together with the help of real-world case studies that follow successful corporate deployments of Palm computing devices. As you read through this book, you'll discover how to: Choose the right Palm computing devices to meet the needs of your organization Use available software to solve a wide array of information management problems Connect Palm computing devices to the rest of your enterprise Use the latest tools to write new applications that run on the Palm Computing platform Obtain a custom application for the Palm Computing platform that specifically meets your needs Focused on the needs of the corporate IT and business manager, the Tech Briefs series provides in-depth information on a new or emerging technology, solutions, and vendor offerings available in the marketplace. With their accessible approach, these books will help you get quickly up-to-speed on a topic so that you can effectively compete, grow, and better serve your customers.
Managing Open Source Projects. A Wiley Tech Brief
The only guide to managing and integrating the open source model With the phenomenal success of Linux, companies are taking open source business solutions much more seriously than ever before. This book helps to satisfy the growing demand for guidance on how to manage open source enterprise development projects. Expert Jan Sandred explores the open source philosophy, describes current software tools for managing open source projects, and provides expert guidance on how to organize and manage open source projects using the Internet as a collaboration tool. With the help of several fascinating and instructive case studies, Sandred explores practical concerns such as building, motivating, and managing virtual teams; structuring tasks and meeting deadlines; establishing trust; project management software tools; maintaining project security; and more.
Global History. A Short Overview
This short book offers a clear and engaging introduction to the history of humankind, from the earliest movements of people to the contemporary epoch of globalization. Cowen traces this complex history in a manner which offers both a compelling narrative and an analytical and comparative treatment. Drawing on a new perspective on global history, he traces the intersection of change in economics, politics and human beliefs, examining the formation, enlargement and limits of human societies. Global History shows how much of human history encompasses three intersecting forces – trading networks, expanding political empires and crusading creeds. Abandoning the limits of a Eurocentric view of the world, the book offers a number of fresh insights. Its periodization embraces movement across continents and across the millennia. The indigenous American civilizations are included, for instance. The book also ranges over the early civilizations of China and Europe as well as the Russian and Islamic worlds. Modern American and Japanese civilizations are, in addition, a focus for attention. The author examines national and regional histories in relation to wider themes, sequences and global tendencies. In conclusion, he seeks to address the question of the extent to which a global society is beginning to crystallize.
Trend Trading. A seven step approach to success
If you have no time to follow the market closely, then Trend Trading is the book for you. Trend trading is one of the most effective and easy-to-use methods for making money in the market. Success depends on identifying the trend with confidence and catching the trend after it has started, and on getting out as soon as possible after the uptrend turns into a downtrend. The book examines in detail the steps in finding, assessing, selecting, managing and monitoring a long-term trend trade. These are proven, successful methods which are easy to understand and apply. Included are the most recent updates and developments in using the count back line and the Guppy Multiple Moving Average. Daryl Guppy also includes a practical look at setting stop loss conditions to protect capital and profits, and a bonus section on Darvas-style trend trading which is the first significant update of this technique in forty years. Trend Trading shows readers how to use and apply the analysis tools to find effective long-term trades. These can be applied to any group of selected stocks, whether chosen on fundamental criteria, from stock tip newsletters, or found using database technical scans. From this starting point, Guppy shows how the better trades are identified, how risk is managed, and how the trades are closed successfully. The book includes examples of Daryl's personal trades.
Physical Geography. A Self-Teaching Guide
Learn physical geography at your own pace What is atmospheric pressure? How does latitude indicate the type of climate a specific place will have? Where are volcanic eruptions or strong earthquakes most likely to occur? With Physical Geography: A Self-Teaching Guide, you'll discover the answers to these questions and many more about the basics of how our planet operates. Veteran geography teacher Michael Craghan takes you on a guided tour of Earth's surface, explaining our planet's systems and cycles and their complex interactions step by step. From seasonal changes to coastal processes, from effluvial basins to deep sea fissures, Craghan puts the emphasis on comprehension of the topics. He also includes more than 100 specially commissioned illustrations and 50 photographs to help clarify difficult concepts. The clearly structured format of Physical Geography makes it fully accessible, providing an easily understood, comprehensive overview for everyone from the student to the amateur geographer to the hobbyist. Like all Self-Teaching Guides, Physical Geography allows you to build gradually on what you have learned-at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who wants to improve his or her understanding of physical geography.
Writing Clearly. A Self-Teaching Guide
Improve your writing skills at your own pace How do you target a specific audience in writing? What makes up a strong thesis statement? Is there a trick to maintaining clear communication in cyberspace? How do you achieve unity and coherence in a final draft? With Writing Clearly: A Self-Teaching Guide, you'll discover the answers to these questions and many more about the basics of communicating effectively through the written word. Each chapter in this hands-on guide focuses on key steps in the writing process, identifying the shared and differing skills demanded by each type of writing, be it a persuasive essay, a business letter, or a scientific report. The straightforward, structured format of Writing Clearly makes it fully accessible, providing an easy-to-understand, comprehensive overview for everyone-from students beginning to build skills, to adults looking to improve their writing, to the experienced writer hoping to further hone skills in a certain area. Like all Self-Teaching Guides, Writing Clearly allows you to build gradually on what you have learned-at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who wants to develop or improve his or her basic writing skills.