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China CEO. Voices of Experience from 20 International Business Leaders

Laurie Underwood

CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.

Entries and Exits. Visits to Sixteen Trading Rooms

Alexander Elder

Come behind closed doors and see real trades made by real traders. Dr. Alexander Elder leads you into 16 trading rooms where you meet traders who open up their diaries and show you their trades. Some of them manage money, others trade for themselves; some trade for a living, others are on the semi-professional level. All are totally serious and honest in sharing their trades with those who would like to learn. You will meet American and international traders who trade stocks, futures, and options using a variety of methods. All are normally very private, but now, thanks to their relationships with Dr. Elder, you can see exactly how these traders decide to enter and exit trades. Each chapter illustrates an entry and an exit for two trades, with comments by Dr. Elder. With this book as your guide, you can get closer to mastering the key themes of trading—psychology, tactics, risk control, record keeping, and the decision-making process. The companion Study Guide is filled with striking insights and practical advice allowing you to test your knowledge and reinforce the principles outlined in Entries & Exits.

Defending Gary. Unraveling the Mind of the Green River Killer

Mark Prothero

At first, Mark Prothero, Defense Attorney for Gary Ridgway, thought: «This can't be the Green River Killer! He's too ordinary! He's too small. He's too calm. He's too polite! He can't possibly have murdered forty-nine women. They can't be serious! They must have screwed up! I didn't realize then, but I was right. Gary Ridgway hadn't killed forty-nine women. He'd killed even more than that.» Soon, Mark Prothero faced the question: «How could you possibly defend the most prolific serial killer in United States history, the infamous Green River Killer? If anyone deserved to be executed for his crimes, didn't he?» Mark Prothero, co-lead defense attorney who helped save Gary Ridgway from the death sentence, has heard that question many times. Now he’s written a book that reveals the true, inside story of exactly how an idealistic public defender, high school swim coach, husband, and dad could bring himself to spend many months of close confinement with a man who brutally murdered at least 75 young women, often in the act of sex. Defending Gary shows how Prothero could reconcile these monstrous acts knowing the reality of this unassuming fellow Gary Ridgway, a mild-mannered, church-going, devoted husband, father, and former Navy man, with an IQ of around 82 and a longtime job as a truck painter from Auburn, Washington, near Seattle.

Hidden Financial Risk. Understanding Off-Balance Sheet Accounting

J. Ketz Edward

An insider's guide to understanding and eliminating accounting fraud How do these high-profile accounting scandals occur and what could have been done to prevent them. Hidden Financial Risk fills that void by examining methods for off balance sheet accounting, with a particular emphasis on special purpose entities (SPE), the accounting ruse of choice at Enron and other beleaguered companies. J. Edward Ketz identifies the incentives for managers to deceive investors and creditors about financial risk and also shows investors how to protect their investments in a world filled with accounting and auditing frauds. J. Edward Ketz, PhD (State College, PA) is MBA Faculty Director and Associate Professor of Accounting at Penn State's Smeal College of Business. He has been cited in the press nearly 300 times since Enron's bankruptcy, including The New York Times, The Wall Street Journal, and The Washington Post.. He has a regular column in Accounting Today.

Seeing the Elephant. Understanding Globalization from Trunk to Tail

Peter Marber

Thanks to globalization, more countries depend on each other for trade, capital, and ideas than ever before. Yet politically, these countries are drifting further apart. In Seeing the Elephant, author and emerging markets expert Peter Marber describes how increasing economic integration and the rise of new actors is drastically altering the geopolitical landscape, and offers insights on how the US can maintain a leading role in the 21st century and beyond. While America remains the single most important economy today, rising economic powerhouses – China, Russia, India, Brazil and others – bring a diverse set of interests to the table that the US cannot afford to ignore, Marber explains. Moreover, globalization has created thousands of non-state actors – corporations, banks, hedge funds, activists and even terrorists – who bring their own concerns to bear on the world system. In the era of globalization, America's success hinges on the success of its neighbors, too. Yet from its invasion of Iraq to its disregard of major treaties – some recent US choices have shown little regard for these new players. As the lines between economic, defense, environmental, immigration, and energy policy become increasingly blurred, having a holistic and coherent approach to cross-border challenges is essential. Yet the forums and institutions that once coordinated these relationships – the UN, World Bank and the G7— are losing relevance and no longer adequately represent the world's expanded power roster. To remain vital, Marber believes all our multilateral institutions will require fresh ideas and revamping. Seeing the Elephant demystifies globalization, and analyzes the megatrends and interconnections of the 21st century. With bold suggestions on how America reassert its historic leadership in the new global arena, Seeing the Elephant should be required reading for policy makers, businessmen and informed citizens alike.

Sold Short. Uncovering Deception in the Markets

Jack Barth

A revealing expose by one of today's most successful and controversial speculators Short-selling, or betting on a drop in the price of a stock, has been described by its many opponents as everything from shady to downright evil. And no one today personifies the practice better than short-seller extraordinaire Manuel Asensio. Though he has been branded in the press as a market saboteur, Asensio staunchly defends his practices, claiming that, above all, he is out to expose rampant fraud being perpetrated by unscrupulous stock promoters. Is Asensio a «Minion of Satan» as they say in the online chat rooms, or is he really a misunderstood guardian angel of free market capitalism? In this tell-all account, Asensio offers readers a lively narrative, peppered with unforgettable anecdotes such as the story of why he shorted Diana, General Nutrition, Solv-Ex, Turbodyne, and many other high-profile stocks. And he arms investors with proven techniques for reducing the inherent risks of short-selling while maximizing returns. Clearly, Asensio invites both praise and criticism, but his methodology works, and Sold Short is a compelling and fascinating read about this often mysterious side of the market–and one of the most controversial individuals behind it. Manuel Asensio (New York, NY) is founder and Chairman of Asensio & Co., Inc. He has over twenty years of corporate finance and research experience. He has been featured in Business Week, the Wall Street Journal, Barron's, Fortune, Forbes, Worth, the New York Times, New York magazine, and the New Republic, among other leading national and international publications.

Grant Proposal Makeover. Transform Your Request from No to Yes

Cheryl Clarke A.

Nine out of ten grant proposals are rejected. Grant Proposal Makeover shows how to transform lackluster proposals into excellent ones–that have the potential to be funded. This book stands out from other traditional grantwriting books because it illustrates common flaws and problems in proposals and shows exactly how to fix them. It also includes helpful tips and quotes from foundation program officers and funding community insiders taken from an international survey of foundation professionals.

Steidlmayer on Markets. Trading with Market Profile

J. Steidlmayer Peter

Proven techniques for market profile users at any level A «market profile» presents a number of basic elements from the market in an easily understood graphic format that, when analyzed properly, can yield profitable intraday and swing trades that traditional indicators do not reveal. Steidlmayer on Markets shows readers how to find these opportunities using the innovative techniques developed by the author during his many years of trading the market. This fully updated Second Edition covers innovations in both technology and technique-and broadens the scope of «market profile» to include stocks. J. Peter Steidlmayer (Chicago, IL) joined the Chicago Board of Trade in 1963 and has been an independent trader ever since. Steidlmayer served on the Board of Directors of the Board of Trade in 1981-1983. While a director, he was responsible for initiating Market Profile and the Liquidity Data Bank. Steve Hawkins (Chicago, IL) has experience in trading in both stocks and commodities. Over the past seven years, Hawkins has educated traders across the globe. He has also collaborated on the writing of books on trading and written articles for industry trade publications. He is a graduate of the University of Illinois with a degree in economics. New technology and the advent of around the clock trading have opened the floodgates to both foreign and domestic markets. Traders need the wisdom of industry veterans and the vision of innovators in today's volatile financial marketplace. The Wiley Trading series features books by traders who have survived the market's ever changing temperament and have prospered-some by reinventing systems, others by getting back to basics. Whether a novice trader, professional or somewhere in-between, these books will provide the advice and strategies needed to prosper today and well into the future.

Yahoo! Web Analytics. Tracking, Reporting, and Analyzing for Data-Driven Insights

Dennis Mortensen R.

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

Navigating the Badlands. Thriving in the Decade of Radical Transformation

Mary O'Hara-Devereaux

In this groundbreaking book, Mary O'Hara-Devereaux – an internationally renowned business forecaster – shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.