Экономика
Различные книги в жанре Экономика
75 Green Businesses You Can Start to Make Money and Make a Difference
With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money—and make a difference. Discover 75 green startup ideas in multiple industries, including eco-tourism, small wind power, green schools, water conservation landscaping, green investment consulting and more. For each business, Croston shows you the market, product to be delivered, resources needed, major hurdles ahead, competitors and strategies for success.
Startup Guide to Guerrilla Marketing
More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
No B.S. Business Success In The New Economy
Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in The New Economy. Following Kennedy’s advice, entrepreneurs can go forward into The New Economy more astutely, efficiently, productively, and confidently—earning themselves more money than they ever imagined possible! Kennedy covers: • The key decision required for success by The New Economy • The #1 Demand of New Economy Customers and how to meet it • Four power-positioning strategies for extreme marketplace advantage • Six mandatory entrepreneurial competencies for The New Economy • What The New Economy punishes most viciously and rewards most generously • How to avoid destruction by and instead profit from the “No Boundaries” New Economy • And More In this timely business guide, Kennedy reveals essential strategies, tactics, and business principles that every business owner will need to succeed in the tougher, more demanding New Economy.
Cook Wrap Sell
From producing for pleasure to producing for profit!
With the growing demand for traditional, well-cooked, locally-sourced, homemade food there's never been a better time to start your own food business. You can sell your products at local food fairs, farmers' markets, food festivals and online. You can even get the ear of the supermarkets. Meanwhile, with modern technology and social media, it's never been easier to promote your products.
Produced in partnership with Country Living Magazine, this book will help you to:
– turn your love of food into a thriving small business, with the right idea and a watertight business plan – create a home-based kitchen that complies with health and safety legislation – use social media to promote your produce and brand – become part of a vibrant community selling at farmers' markets and food festivals across the UK – sell into shops, pubs and giant supermarket chains
This book is sprinkled with real-life stories of people making money from cooking, baking, blogging and much more besides. You'll meet soft drink producers, beef burger and sausage makers, chocolate and fudge specialists . . . and more.
All of them started from scratch and are now successfully selling into everywhere from farm shops to supermarkets. With this book you can join them.
Dear Entrepreneur
Do you want to leave your 9-5? Do you want to be your own boss? Are you an entrepreneur?
Dear Entrepreneur is an unmissable collection of candid and inspiring letters from business founders who have been there and done it or who are building successful businesses right now.
However far along on your business adventure you may be, these letters are the perfect companion. Packed with must-read words of movers and shakers, they have been written by those who have been where you are and know what it will take to succeed.
"Not for one second has any of us regretted the moment we set up Innocent full time. If you're thinking of setting up your own business, we couldn't recommend it highly enough." – Richard Reed, Innocent Drinks.
The Business of Creativity
Would you like to earn a living following your creative passion and doing what you love every day? This book will show you how.
In The Business of Creativity, Michael Jacobsen draws on his rich experience of owning and operating global entertainment businesses to provide the practical guidance that creative start-ups need to get going.
His two key mantras are that each business needs a vision, mission and values, and that the route to success is to observe those who have been successful in your sector and to model their approach. As well as explaining exactly how to do this, he covers the business essentials that all creative entrepreneurs need to consider.
The creative sector is worth £36bn a year to the British economy; it is big business and the opportunity is there for entrepreneurs in creative industries to start up and build successful businesses. But bridging the gap between creativity and commerce can be difficult – some see a conflict between artistic integrity and a profit motive, and how exactly do you take your spare room creative enterprise to the next level?
In this book Jacobsen looks at:
– what foundations to put in place to get your business started – how to set up and grow your business – sources of funding and tips for organising business finances – what angels and other investors will look for – where to find support – the psychology of business success.
There are also numerous case studies from successful creative businesses of all sizes and wisdom from high-profile businesspeople operating in the creative sector.
This straight-talking business guide is packed with actionable advice and essential tips to give you everything you need to start and grow your creative business.
University Intellectual Property
The traditional role of the university has been to teach and conduct original research, but this situation is changing. As governments judge universities on new criteria – including the 'impact' they have – and as universities are driven to search for finance from new sources, those that run universities are increasingly looking to exploit the intellectual property created by their researchers to help deliver this impact and income. How this should be done, and whether it should be done at all, is subject to much debate.
The key issues are:
– What constitutes intellectual property? – Do academics or universities own IP? – Does the commercialisation of IP impact academic freedom? – How can IP best be exploited and who should be financially rewarded when it is? – What assistance can governments and other bodies provide?
This book investigates these issues. After a review of how the current situation came to be, the views and experiences of a range of experts are presented, including those of a former high court judge, a senior lawyer, a patent attorney and professionals involved in technology transfer. The contributors examine whether the roles of higher education institutions have changed, what academics and universities should be doing, and how technology transfer can be made more effective and efficient. To conclude, a provocative look at the ethics of the situation is presented.
This insightful and thought-provoking book will help readers to understand more about an increasingly important aspect of academia and business.