Экономика
Различные книги в жанре Экономика
The Entrepreneur's Guide To Modern Marketing
We live in what experts call, a «Gig Economy» where businesses can outsource small jobs from just about anywhere, from anyone, at anytime. Advances in technology and speed of communication online has meant that it is now cheaper than ever to hire marketing services from anywhere in the world. Our society has also changed and the way people buy has suddenly changed along with it. Buyers are doing more research online before acquiring products and services. Buyers progress from educating themselves, researching the best options, through to comparing brands and selecting who gets their money and loyalty. Sadly, most businesses lack the know-how to scale marketing and profits in this new landscape. Recent marketing technology, like automation, cross-platform data tracking and artificial intelligence means that now businesses can achieve the same output as a team of fully qualified marketers, for less than one marketer salary per year. If only they knew how. Now finally, with The Entrepreneur's Guide To Modern Marketing by Marketing Coach Justin Theng, business owners have a cheat sheet to understand how to build scalable businesses geared for growth. For the last 15 years Justin has helped grow the revenue of hundreds of businesses ranging from large household brand names to small businesses and startups. As a multi-award winning marketer, speaker and author, Justin is listed as one of the top consultants in Australia by HubSpot International. Via his business, Growth Coaches, many of Justin's clients have gone on to huge success in their business. Now in The Entrepreneur's Guide To Modern Marketing, Justin manages to remove the confusion and hype with his easy to implement system for attracting, converting and delighting.
Business Growth Strategies
A must for business owners or entrepreneurs. This book outlines a process where any business can find a minimum of $10k to $50k of additional income.<br /><br />The author goes through eight simple strategies that are proven revenue generators.<br /><br />If you’re struggling right now to generate more leads and clients for your business, and you need to find immediate ways to dramatically increase your business’s bottom line revenue, then read this book which will show you how it can help you make all of these problems disappear forever.
At Last, The Future!
At Last, The Future! brings together many of the specific changes going on in the world to propose the broad outline of a positive future.
Why "A" Students Work for "C" Students and Why "B" Students Work for the Government
Kiyosaki expands on his belief that the school system was created to churn out 'Es' / Employees… those «A Students» who read well, memorize well and test well… and not the creative thinkers, visionaries and dreamers –entrepreneurs-in-the-making… those "C Students who grow up to be the innovators and creators of new ideas, businesses, applications and products.The book urges parents not to be obsessed with their kids' «letter grades» («good grades» might only mean they or the student themselves were successful in jamming a square peg into a round hole…) and focus, instead, on concepts, ideas, and helping their child find their true genius, their special gift. The path they can pursue with a love and true passion.Robert showcases success stories of «C Students» who grew up to be phenomenal successes – and HIRED those «A Students»(attorneys, accountants, and other school-smart specialists) to work in their businesses… while the more average students, «B Students,» often find themselves in government-type jobs…Not surprisingly, Kiyosaki will coin his own definitions of what «A,» «B,» and "C" stand for as he gives parents and their children bits of wisdom as well as insights and tools for navigating an ever-changing world… an Information Age world where the ability to change and adapt, understand relationships, and anticipate the future will shape their lives.
SaaS Field Manual Framework
The SaaS Field Manual Framework is the first book of its kind to offer a comprehensive set of steps for creating and running your first Software as a Service (SaaS), traditional software, or mobile app business. A true non-technical, step-by-step guide to converting visionaries into founders.
Motoring Africa
Motoring Africa is a forward-looking, action-oriented book that makes the case and offers a roadmap for building sustainable manufacturing businesses on the African continent. It is written from the perspective of an experienced industry professional. Skills developed for the auto sector can be applied to other consumer and industrial products.
