Экономика
Различные книги в жанре ЭкономикаConscious Capitalism
As seen on Oprah’s Super Soul SundayA New York Times and Wall Street Journal BestsellerIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.These “Conscious Capitalism” companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential.As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation—for the good of both business and society as a whole.At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.
Do You Want to Keep Your Customers Forever?
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a «learning relationship.» Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Strategic Intent
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: «Beat Xerox»; «encircle Caterpillar.» Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: «Build a personal copier to sell for $1,000»; «cut product development time by 75%.» Year after year, they emphasize competitive innovation—building a portfolio of competitive advantages; searching markets for «loose bricks» that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.
HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski)
Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team. If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a multicultural team in a single location. This book will inspire you to: Develop your cultural intelligence Overcome conflict on a team where cultural norms differAdopt a common language for more efficient communicationUse the diverse perspectives of your employees to find new business opportunitiesTake varying cultural practices into account when resolving ethical issuesAccommodate and plan for your expatriate employees This collection of articles includes «Cultural Intelligence,» by P. Christopher Earley and Elaine Mosakowski; «Managing Multicultural Teams,» by Jeanne Brett, Kristin Behfar, and Mary C. Kern; «L'Oreal Masters Multiculturalism,» by Hae-Jung Hong and Yves Doz; «Making Differences Matter: A New Paradigm for Managing Diversity,» by David A. Thomas and Robin J. Ely; «Navigating the Cultural Minefield,» by Erin Meyer; «Values in Tension: Ethics Away from Home,» by Thomas Donaldson; «Global Business Speaks English,» by Tsedal Neeley; «10 Rules for Managing Global Innovation,» by Keeley Wilson and Yves L. Doz; «Lost in Translation,» by Fons Trompenaars and Peter Woolliams; and «The Right Way to Manage Expats,» by J. Stewart Black and Hal B. Gregersen.
